# Your page scores 70 out of 100 for sameness against the 4 competitors you named.

Most of what your page says, Checkout.com says too — the overlap is heaviest in how the page is put together.

- **Your page:** https://www.adyen.com/embedded-finance
- **Compared against:** Stripe (stripe.com), Checkout.com (checkout.com), Worldpay (Embedded Finance) (worldpay.com), J.P. Morgan Payments (jpmorgan.com)
- **Sameness Index:** 70 — Mostly the same
- **Ownable share:** 7% (of 16% distinctive)
- **Report:** https://grader.wynter.com/c/adyen-com-N9WujQI

**How you compare · vs 366 SaaS sites** — 14 points more same than the average SaaS site. The average SaaS site scores 56; you scored 70. You are less same than 51 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 83 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 75 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 71 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 14 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 83 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 44 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly the same** — Most of your claims are also theirs. Only the details differ.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Checkout.com | 83% |
| Stripe | 83% |
| J.P. Morgan Payments | 69% |
| Worldpay (Embedded Finance) | 45% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 7% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 16% — prominent space spent on claims no competitor makes.
- **Ownable share:** 7% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **Become the hub for customers' financial needs** (Hero, 100% of the set) — also on Stripe, Checkout.com, Worldpay (Embedded Finance), J.P. Morgan Payments
  - _"Turn your platform into your customers' financial hub"_
- **Embedded finance grows revenue for your platform** (Hero, 75% of the set) — also on Stripe, Checkout.com, Worldpay (Embedded Finance)
  - _"Adyen's embedded finance solutions help you grow revenue beyond subscriptions"_
- **Become the hub for customers' financial needs** (Section, 100% of the set) — also on Stripe, Checkout.com, Worldpay (Embedded Finance), J.P. Morgan Payments
  - _"Offer more value to your customers with embedded financial products"_
- **Become the hub for customers' financial needs** (Section, 100% of the set) — also on Stripe, Checkout.com, Worldpay (Embedded Finance), J.P. Morgan Payments
  - _"Grow with every financial product"_
- **Fast, scalable, reliable and flexible infrastructure** (Section, 75% of the set) — also on Stripe, Checkout.com, J.P. Morgan Payments
  - _"When certainty matters, Adyen is the platform of choice"_
- **No third-party vendors required** (Section, 75% of the set) — also on Stripe, Checkout.com, J.P. Morgan Payments
  - _"No third parties, no extra contracts"_
- **Fast, scalable, reliable and flexible infrastructure** (Section, 75% of the set) — also on Stripe, Checkout.com, J.P. Morgan Payments
  - _"Engineered for speed, built for global scale, and flexible enough to evolve with your business"_
- **We handle compliance, KYC, risk and fraud for you** (Section, 75% of the set) — also on Stripe, Checkout.com, J.P. Morgan Payments
  - _"We handle onboarding, compliance, KYC, and fraud"_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Instant payouts differentiate a platform from competitors** (Body, 0% of the set)
  - _"Instant access to earnings has become a standout feature for Vagaro, setting us apart from competitors with slower payout processes"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Become your customers' one-stop financial hub | outcome | Hero | 75% | anyone | yes | Commodity |
| Embedded finance adds revenue beyond subscriptions | outcome | Hero | 50% | anyone | yes | Contested |
| Embed white-labeled financial products under your brand | capability | Hero | 50% | some | yes | Contested |
| Offer more value and deeper customer relationships | outcome | Section | 75% | anyone | yes | Commodity |
| Multiple financial products available to grow into | capability | Section | 50% | some | yes | Contested |
| Chosen when reliability and certainty matter | quality | Section | 75% | anyone | yes | Commodity |
| No third parties or additional vendors needed | quality | Section | 75% | some | yes | Commodity |
| Built for speed, scale and flexibility | quality | Section | 50% | anyone | yes | Contested |
| We handle onboarding, compliance, KYC and fraud | capability | Section | 50% | some | yes | Contested |
| Single unified platform, one integration | capability | Section | 25% | some | yes | Contested |
| One integration covers global coverage | capability | Section | 0% | some | yes | Unique and owned |
| SMBs want finance handled inside their software | segment | Section | 50% | anyone | no | Contested |
| Embedded finance improves retention and satisfaction metrics | proof | Section | 25% | anyone | yes | Contested |
| Quantified revenue and market-size upside statistics | proof | Section | 0% | anyone | no | Unique for now |
| Leading platforms already use us | proof | Section | 25% | some | yes | Contested |
| Solving cash flow makes the product stickier | proof | Body | 50% | anyone | yes | Contested |
| Customers launched new financial products in weeks | proof | Body | 25% | some | yes | Contested |
| Industry-leading payments capability embedded in platform | quality | Body | 25% | anyone | yes | Contested |
| In-person terminal, mobile and tipping features | capability | Body | 25% | some | no | Contested |
| Customer case results: capital volume issued | proof | Body | 0% | some | no | Unique and owned |
| Instant payouts differentiate a platform from competitors | proof | Body | 0% | some | yes | Unique and owned |
| Customer testimonial about product roadmap commitment | proof | Body | 0% | anyone | no | Unique for now |

## What we compared

- **Adyen** (your page) — https://www.adyen.com/embedded-finance
- **Stripe** — https://stripe.com/gb/use-cases/embedded-finance
- **Checkout.com** — https://www.checkout.com/solutions/platforms
- **Worldpay (Embedded Finance)** — https://www.worldpay.com/en-GB/products/embedded-finance
- **J.P. Morgan Payments** — https://www.jpmorgan.com/payments/solutions/embedded-finance

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)