# Your page scores 51 out of 100 for sameness against the 3 competitors you named.

Parts of your page are genuinely your own — but the benefits you promise is where you and Milan Design Studio start to sound the same.

- **Your page:** https://akaishidesign.com.br/
- **Compared against:** Skave (skave.co), Milan Design Studio (milandesignstudio.cc), Duck Design Studio (duckstudio.design)
- **Sameness Index:** 51 — Half shared
- **Ownable share:** 2% (of 60% distinctive)
- **Report:** https://grader.wynter.com/c/akaishidesign-com-br-Vxn3b_g

**How you compare · vs 8 Marketing agencies category leaders** — 9 points less same than the average Marketing agencies category leader. The average Marketing agencies category leader scores 60; you scored 51. You are less same than 5 of the 8 Marketing agencies category leaders. You are the most differentiated in this set at 51. The nearest category leader is at 55.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 3 competitors, commonness can only take 4 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 43 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 94 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 45 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 0 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 60 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Milan Design Studio | 62% |
| Skave | 56% |
| Duck Design Studio | 47% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 2% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 60% — prominent space spent on claims no competitor makes.
- **Ownable share:** 2% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **clarity and real needs over generic solutions** (Hero, 100% of the set) — also on Skave, Milan Design Studio, Duck Design Studio
  - _"Menos confusão, mais clareza."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **strategy drives design, not aesthetics alone** (Section, 67% of the set) — also on Milan Design Studio, Duck Design Studio
  - _"A fundação do negócio vem da clareza do por que existe, para quem e o que transforma"_
- **diagnostic research, audit and benchmarking** (Section, 67% of the set) — also on Skave, Duck Design Studio
  - _"Consultoria Tríplice Força: descobrimos os gargalos de crescimento e construimos a fundação sólida necessária"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **strategy drives design, not aesthetics alone** (Body, 67% of the set) — also on Milan Design Studio, Duck Design Studio
  - _"Só executar UI UX sem as duas primeiras Forças é o principal motivo de startups fracassarem ou não verem ROI em design ou marketing"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **UI/UX alone without strategy causes failure** (Body, 0% of the set)
  - _"Só executar UI UX sem as duas primeiras Forças é o principal motivo de startups fracassarem ou não verem ROI em design ou marketing"_
- **Published entry price point** (Body, 0% of the set)
  - _"Sprint de Clareza & Conversão começa em R$5.000, com escopo fechado e KPIs definidos"_
- **Reduces churn, raises retention and CSAT** (Body, 0% of the set)
  - _"Reduza Churn e aumente retenção e CSAT"_
- **Free no-pressure initial diagnostic call** (Body, 0% of the set)
  - _"Call de diagnóstico: conversa de 30 minutos focada nas travas do seu negócio"_
- **Success measured against defined KPIs** (Body, 0% of the set)
  - _"KPIs alvos definidos"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Clarity replaces confusion as growth driver | quality | Hero | 0% | anyone | yes | Unique for now |
| Proprietary named methodology | category | Hero | 33% | some | yes | Contested |
| Websites that convert and win customers | outcome | Hero | 33% | anyone | yes | Contested |
| Strategy precedes and drives design work | capability | Section | 67% | anyone | yes | Commodity |
| Diagnostic consulting to find growth bottlenecks | capability | Section | 0% | anyone | yes | Unique for now |
| Involved in client decision-making processes | proof | Section | 33% | anyone | no | Contested |
| Everything an early-stage business needs | outcome | Section | 0% | anyone | no | Unique for now |
| Fixed-scope repositioning projects for site or SaaS | capability | Section | 0% | anyone | yes | Unique for now |
| Ongoing monthly retainer partnership | capability | Section | 0% | anyone | yes | Unique for now |
| Serves early-stage B2B startups | segment | Section | 0% | anyone | yes | Unique for now |
| UI/UX alone without strategy causes failure | quality | Body | 0% | anyone | yes | Unique for now |
| Deliberately limited client capacity | proof | Body | 33% | anyone | no | Contested |
| Stated delivery timelines | proof | Body | 33% | anyone | yes | Contested |
| Published entry price point | proof | Body | 0% | anyone | yes | Unique for now |
| Reduces churn, raises retention and CSAT | outcome | Body | 0% | some | yes | Unique and owned |
| Results consolidate over the medium to long term | outcome | Body | 0% | anyone | no | Unique for now |
| Short guided workshop format | capability | Body | 0% | anyone | no | Unique for now |
| Free no-pressure initial diagnostic call | capability | Body | 0% | anyone | yes | Unique for now |
| Success measured against defined KPIs | proof | Body | 0% | anyone | yes | Unique for now |

## What we compared

- **Akaishi Design Studio** (your page) — https://akaishidesign.com.br/
- **Skave** — https://www.skave.co/en
- **Milan Design Studio** — https://milandesignstudio.cc/
- **Duck Design Studio** — https://www.duckstudio.design/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)