# Your page scores 45 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but how the page looks is where you and alliant start to sound the same.

- **Your page:** https://arvotech.com/
- **Compared against:** KBKG (kbkg.com), Source Advisors (sourceadvisors.com), adp.com (adp.com), alliant (alliantglobal.com)
- **Sameness Index:** 45 — Half shared
- **Ownable share:** 5% (of 53% distinctive)
- **Report:** https://grader.wynter.com/c/arvotech-com-cmfWYK4

**How you compare · vs 8 HR / HCM suites category leaders** — 22 points less same than the average HR / HCM suites category leader. The average HR / HCM suites category leader scores 67; you scored 45. You are less same than 7 of the 8 HR / HCM suites category leaders. You are the most differentiated in this set at 45. The nearest category leader is at 56.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 51 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 42 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 31 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 46 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | 68 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| alliant | 58% |
| Source Advisors | 44% |
| KBKG | 42% |
| adp.com | 35% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 5% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 53% — prominent space spent on claims no competitor makes.
- **Ownable share:** 5% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **long experience and track record** (Hero, 100% of the set) — also on KBKG, Source Advisors, adp.com, alliant
  - _"392 Years Collective staff experience"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **quantified results delivered for clients** (Hero, 75% of the set) — also on KBKG, Source Advisors, alliant
  - _"0.79B+ Tax dollars claimed"_
- **quantified results delivered for clients** (Hero, 75% of the set) — also on KBKG, Source Advisors, alliant
  - _"78% NPS percentile"_
- **work done by real human experts** (Section, 100% of the set) — also on KBKG, Source Advisors, adp.com, alliant
  - _"Get regular, reliable bookkeeping managed by real human experts."_
- **long experience and track record** (Section, 100% of the set) — also on KBKG, Source Advisors, adp.com, alliant
  - _"Our founders left top firms to level the playing field for small and medium-sized businesses."_
- **finds and captures tax savings opportunities** (Section, 75% of the set) — also on KBKG, Source Advisors, alliant
  - _"Don't just file. Know you're capitalizing on every available opportunity."_
- **finds and captures tax savings opportunities** (Section, 75% of the set) — also on KBKG, Source Advisors, alliant
  - _"The government wants to pay you for spending on research and development. Let them."_
- **finds and captures tax savings opportunities** (Section, 75% of the set) — also on KBKG, Source Advisors, alliant
  - _"Hire disadvantaged job-seekers. Get paid. Win-win."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Deep collective staff experience in years | proof | Hero | 0% | anyone | no | Unique for now |
| Billions in tax dollars claimed for clients | proof | Hero | 50% | some | yes | Contested |
| High client satisfaction score | proof | Hero | 25% | anyone | no | Contested |
| Modernizes outdated bookkeeping and tax practice | outcome | Hero | 0% | anyone | no | Unique for now |
| Work done by real human experts | quality | Section | 100% | anyone | yes | Commodity |
| Founders/leaders came from top-tier firms | proof | Section | 25% | some | no | Contested |
| Captures every available tax opportunity | outcome | Section | 50% | anyone | yes | Contested |
| Captures R&D tax credits for clients | outcome | Section | 25% | some | yes | Contested |
| Work Opportunity Tax Credit for hiring | outcome | Section | 0% | some | yes | Unique and owned |
| Thousands of clients trust us | proof | Section | 50% | anyone | yes | Contested |
| Proprietary software powers the service | capability | Section | 25% | some | yes | Contested |
| CPA shortage and AI rush make expertise scarce | category | Section | 0% | anyone | no | Unique for now |
| Ongoing bookkeeping handled for you | capability | Section | 0% | anyone | yes | Unique for now |
| Proactive year-round check-ins | capability | Section | 0% | anyone | yes | Unique for now |
| Responsive, reachable support | capability | Section | 0% | anyone | yes | Unique for now |
| We reduce rather than add client workload | quality | Section | 0% | anyone | no | Unique for now |
| Enterprise-grade service quality for smaller businesses | quality | Section | 0% | anyone | no | Unique for now |

## What we compared

- **Arvo** (your page) — https://arvotech.com/
- **KBKG** — https://www.kbkg.com/
- **Source Advisors** — https://sourceadvisors.com/
- **adp.com** — https://www.adp.com/
- **alliant** — https://alliantglobal.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)