Your verdict
Your page is mostly the same.
Most of what your page says, Level Access says too. You're less same than 139 of the 366 SaaS sites scored (SaaS avg 56).
Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
More same than average
The average SaaS site scores 56; you scored 61.
You are 5 points more same than the average SaaS site.
Closest overlap: Level Access
Of the 4 sites you named, Level Access echoes the most of what your page says: 84% of it, weighted by placement. Scored the same way you were, against the rest of the set, Level Access's own Sameness Index is 53. Those are different measures: the first is overlap with your page, the second is how same Level Access's whole page is.
Level Access is the competitor you sound most like.
Room to own more
34% of your claim space is ownable: unique, relevant, and hard to copy.
34% is ownable, and every claim you own already leads.
Three changes worth testing first.
Chosen by rule from the comparison with Testparty.com, accessiBe, UserWay and Level Access: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “Proven Compliance. Complete Protection.”
accessiBe, UserWay and Level Access say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Powerful automation for faster results”
Keep the fact, lose the position: accessiBe, UserWay and Level Access say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
34% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 8
- More protection/coverage than competitors
“Get up to 400% more protection than competitors”
- Proprietary human-verified accessibility dataset
“AudioEye Intelligence is the industry-leading proprietary dataset”
- Debunked thousands of frivolous legal claims
“5,600+ frivolous legal claims debunked by our team of certified accessibility experts”
- Defended customers in court successfully
“we've defended customers like Babylon Marine all the way to court”
- Detects more issues than other automated tools
“Detects up to 253% more issues than other automated accessibility solutions”
- Fixes a stated percentage of issues quickly
“enabling us to fix up to 50% of issues detected within minutes of installation”
- Only vendor with a real compliance guarantee
“From custom legal responses to the industry's only real guarantee — we've got you covered”
- Shows customers the actual custom fixes deployed
“Other solutions claim custom fixes. Only AudioEye actually shows you the custom fixes our experts write and deploy to your site”
Buried in body copy · 0
Nothing buried. Every claim you own is already above body copy.
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 75%Table stakesHeroReduces legal and compliance risk
- “Proven Compliance. Complete Protection.”
- “5,600+ frivolous legal claims debunked by our team of certified accessibility experts”
- “we've defended customers like Babylon Marine all the way to court”
- “From custom legal responses to the industry's only real guarantee — we've got you covered”
- “giving you a clear picture of your site's compliance”
- “Legal protection you can count on”
You say this 6 different ways.
accessiBe, UserWay and Level Access cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- accessiBe“Mitigate legal risk. Comply with global regulations.”
- UserWay“Helps limit risk, improve customer experience, or pay off your brand's promise”
- Level Access“From testing and fixing to reporting, our platform provides everything you need to create globally compliant experiences that work for everyone”
- Contested · 50%KeepHeroBroad all-in-one platform coverage
- “1 Digital Accessibility solution”
UserWay and Level Access say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.
They say- UserWay“Full Level Access solution ecosystem for technology, support, and training to embed accessibility throughout the SDLC, from design to deployment”
- Level Access“The complete digital accessibility solution”
- Contested · 50%SharpenHeroQuantified results and superiority proof
- “Get up to 400% more protection than competitors”
- “Detects up to 253% more issues than other automated accessibility solutions”
You say this 2 different ways.
UserWay and Level Access are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- UserWay“96% of the top websites contain easily detectable accessibility issues”
- Level Access“99% of issues fixed (Honeylove)”
- Commodity · 75%Table stakesSectionAutomated scanning and fixing at scale
- “enabling us to fix up to 50% of issues detected within minutes of installation”
- “Powerful automation for faster results”
- “Flexible tools for your developers”
- “Check your website's accessibility for free”
You say this 4 different ways.
Common ground with accessiBe, UserWay and Level Access. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- accessiBe“Cutting edge automated AI remediation”
- UserWay“Free accessibility checker gives an instant snapshot of common WCAG violations on your site”
- Level Access“Swiftly remediate accessibility barriers with AI-powered assistance, while preventing new issues from emerging”
- Commodity · 75%Table stakesSectionHuman expert testing and custom remediation
- “AudioEye Intelligence is the industry-leading proprietary dataset”
- “Other solutions claim custom fixes. Only AudioEye actually shows you the custom fixes our experts write and deploy to your site”
- “best-in-class automation and a deep roster of accessibility experts”
- “Custom fixes from real experts”
You say this 4 different ways.
accessiBe, UserWay and Level Access make the same claim (75% of the set). It cannot set you apart, so it should not carry the section.
They say- accessiBe“Expert-driven. AI-powered.”
- UserWay“From fast-start automation to expert-backed solutions”
- Level Access“Identify accessibility issues across your digital properties through automated scans and expert evaluation”
- Commodity · 75%Table stakesSectionMeets accessibility standards and compliance docs
- “Industry-leading testing & WCAG coverage”
A buyer comparing tabs sees this on accessiBe, UserWay and Level Access too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- accessiBe“WCAG 2.2 AA-based remediation for legal compliance”
- UserWay“100+ user personalization tools, designed to work reliably with assistive technologies”
- Level Access“The Web Content Accessibility Guidelines (WCAG) are the global gold standard for digital accessibility”
- Commodity · 75%Table stakesSectionNamed customers and scale of usage as proof
- “100K+ sites monitored and fixed”
- “Trusted by 130,000+ businesses worldwide”
You say this 2 different ways.
accessiBe, UserWay and Level Access got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.
They say- accessiBe“Trusted by businesses and industry leaders worldwide”
- UserWay“Trusted by the world's most inclusive brands”
- Level Access“Join 1,000+ organizations harnessing the market-leading accessibility solution”
- Commodity · 75%KeepSectionTailored to your segment and plan size
- “Solutions tailored for your accessibility goals”
Every page has to name its category and audience, and accessiBe, UserWay and Level Access do too. Keep the line; just do not expect it to do any differentiating.
They say- accessiBe“Web accessibility tailored for your business”
- UserWay“Solutions to support any stage of your journey”
- Level Access“Organizations of all sizes, across industries, are harnessing our platform and services to advance accessibility and drive business value”
- Commodity · 75%Table stakesSectionThird-party recognition and rankings
- “The gold standard for digital accessibility compliance”
Shared with accessiBe, UserWay and Level Access, 75% of the set. True of you, true of them — which is exactly why it will not decide anything.
They say- accessiBe“4.6 star Google rating”
- UserWay“G2 rating 4.8”
- Level Access“Market-leading innovation”
- Contested · 25%SharpenSectionDeep experience and customer testimonials
- “We've spent decades helping customers get accessibility right — at scale”
Shared with Level Access. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Level Access“Trusted expertise”
Claim-by-claim evidence
Every claim on your page (25)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Delivers compliance and reduces legal risk “Proven Compliance. Complete Protection.” | outcome | Hero | 75% | 75% | Anyone could say it | Yes | Commodity |
Automation finds and fixes common issues at scale “Powerful automation for faster results” | quality | Section | 75% | 75% | Anyone could say it | Yes | Commodity |
Solutions tailored to your business type and goals “Solutions tailored for your accessibility goals” | segment | Section | 75% | 75% | Anyone could say it | Yes | Commodity |
Trusted by large number of customers “Trusted by 130,000+ businesses worldwide” | proof | Section | 75% | 75% | Anyone could say it | Yes | Commodity |
Continuous real-time accessibility monitoring “Detect issues in real time with 24/7 accessibility monitoring” | capability | Body | 75% | 75% | Anyone could say it | Yes | Commodity |
Complete all-in-one accessibility platform “1 Digital Accessibility solution” | category | Hero | 50% | 50% | Anyone could say it | Yes | Contested |
Combines AI automation with human experts “best-in-class automation and a deep roster of accessibility experts” | capability | Section | 50% | 75% | Anyone could say it | Yes | Contested |
Expert-written custom fixes for your site “Custom fixes from real experts” | capability | Section | 50% | 75% | Anyone could say it | Yes | Contested |
Legal/litigation support when claims arise “Legal protection you can count on” | quality | Section | 50% | 75% | Anyone could say it | Yes | Contested |
Clear report of compliance status and risk “giving you a clear picture of your site's compliance” | outcome | Section | 25% | 75% | Anyone could say it | Yes | Contested |
Free accessibility scan or checker tool “Check your website's accessibility for free” | capability | Section | 25% | 75% | Anyone could say it | Yes | Contested |
Gold standard / market leader in category “The gold standard for digital accessibility compliance” | quality | Section | 25% | 75% | Anyone could say it | No | Contested |
Long track record of accessibility experience “We've spent decades helping customers get accessibility right — at scale” | proof | Section | 25% | 25% | Copyable with effort | Yes | Contested |
More protection/coverage than competitors “Get up to 400% more protection than competitors” | proof | Hero | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Debunked thousands of frivolous legal claims “5,600+ frivolous legal claims debunked by our team of certified accessibility experts” | proof | Section | 0% | 75% | Copyable with effort | Yes | Unique and owned |
Defended customers in court successfully “we've defended customers like Babylon Marine all the way to court” | proof | Section | 0% | 75% | Copyable with effort | Yes | Unique and owned |
Detects more issues than other automated tools “Detects up to 253% more issues than other automated accessibility solutions” | proof | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Developer tools to catch issues pre-publish “Flexible tools for your developers” | capability | Section | 0% | 75% | Anyone could say it | Yes | Unique for now |
Fixes a stated percentage of issues quickly “enabling us to fix up to 50% of issues detected within minutes of installation” | outcome | Section | 0% | 75% | Copyable with effort | Yes | Unique and owned |
Industry-leading WCAG test coverage “Industry-leading testing & WCAG coverage” | quality | Section | 0% | 75% | Anyone could say it | Yes | Unique for now |
Large volume of sites monitored and fixed “100K+ sites monitored and fixed” | proof | Section | 0% | 75% | Copyable with effort | No | Unique and owned |
Only vendor with a real compliance guarantee “From custom legal responses to the industry's only real guarantee — we've got you covered” | proof | Section | 0% | 75% | Copyable with effort | Yes | Unique and owned |
Proprietary human-verified accessibility dataset “AudioEye Intelligence is the industry-leading proprietary dataset” | proof | Section | 0% | 75% | Hard to copy | Yes | Unique and owned |
Shows customers the actual custom fixes deployed “Other solutions claim custom fixes. Only AudioEye actually shows you the custom fixes our experts write and deploy to your site” | capability | Section | 0% | 75% | Copyable with effort | Yes | Unique and owned |
Cheaper than doing accessibility in-house “Learn what it could cost to handle accessibility yourself — and how much time and effort AudioEye can save you” | outcome | Body | 0% | 50% | Anyone could say it | No | Unique for now |
- Delivers compliance and reduces legal risk“Proven Compliance. Complete Protection.”outcomeHerosame claim 75%same territory 75%Anyone could say itCommodityAlso on accessiBe, UserWay, Level Access
- Automation finds and fixes common issues at scale“Powerful automation for faster results”qualitySectionsame claim 75%same territory 75%Anyone could say itCommodityAlso on accessiBe, UserWay, Level Access
- Solutions tailored to your business type and goals“Solutions tailored for your accessibility goals”segmentSectionsame claim 75%same territory 75%Anyone could say itCommodityAlso on accessiBe, UserWay, Level Access
- Trusted by large number of customers“Trusted by 130,000+ businesses worldwide”proofSectionsame claim 75%same territory 75%Anyone could say itCommodityAlso on accessiBe, UserWay, Level Access
- Continuous real-time accessibility monitoring“Detect issues in real time with 24/7 accessibility monitoring”capabilityBodysame claim 75%same territory 75%Anyone could say itCommodityAlso on accessiBe, UserWay, Level Access
- Complete all-in-one accessibility platform“1 Digital Accessibility solution”categoryHerosame claim 50%same territory 50%Anyone could say itContestedAlso on UserWay, Level Access
- Combines AI automation with human experts“best-in-class automation and a deep roster of accessibility experts”capabilitySectionsame claim 50%same territory 75%Anyone could say itContestedAlso on accessiBe, UserWay
- Expert-written custom fixes for your site“Custom fixes from real experts”capabilitySectionsame claim 50%same territory 75%Anyone could say itContestedAlso on accessiBe, UserWay
- Legal/litigation support when claims arise“Legal protection you can count on”qualitySectionsame claim 50%same territory 75%Anyone could say itContestedAlso on accessiBe, UserWay
- Clear report of compliance status and risk“giving you a clear picture of your site's compliance”outcomeSectionsame claim 25%same territory 75%Anyone could say itContestedAlso on UserWay
- Free accessibility scan or checker tool“Check your website's accessibility for free”capabilitySectionsame claim 25%same territory 75%Anyone could say itContestedAlso on UserWay
- Gold standard / market leader in category“The gold standard for digital accessibility compliance”qualitySectionsame claim 25%same territory 75%Anyone could say itnot a buying criterionContestedAlso on Level Access
- Long track record of accessibility experience“We've spent decades helping customers get accessibility right — at scale”proofSectionsame claim 25%same territory 25%Copyable with effortContestedAlso on Level Access
- More protection/coverage than competitors“Get up to 400% more protection than competitors”proofHerosame claim 0%same territory 50%Copyable with effortUnique and owned
- Debunked thousands of frivolous legal claims“5,600+ frivolous legal claims debunked by our team of certified accessibility experts”proofSectionsame claim 0%same territory 75%Copyable with effortUnique and owned
- Defended customers in court successfully“we've defended customers like Babylon Marine all the way to court”proofSectionsame claim 0%same territory 75%Copyable with effortUnique and owned
- Detects more issues than other automated tools“Detects up to 253% more issues than other automated accessibility solutions”proofSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Developer tools to catch issues pre-publish“Flexible tools for your developers”capabilitySectionsame claim 0%same territory 75%Anyone could say itUnique for now
- Fixes a stated percentage of issues quickly“enabling us to fix up to 50% of issues detected within minutes of installation”outcomeSectionsame claim 0%same territory 75%Copyable with effortUnique and owned
- Industry-leading WCAG test coverage“Industry-leading testing & WCAG coverage”qualitySectionsame claim 0%same territory 75%Anyone could say itUnique for now
- Large volume of sites monitored and fixed“100K+ sites monitored and fixed”proofSectionsame claim 0%same territory 75%Copyable with effortnot a buying criterionUnique and owned
- Only vendor with a real compliance guarantee“From custom legal responses to the industry's only real guarantee — we've got you covered”proofSectionsame claim 0%same territory 75%Copyable with effortUnique and owned
- Proprietary human-verified accessibility dataset“AudioEye Intelligence is the industry-leading proprietary dataset”proofSectionsame claim 0%same territory 75%Hard to copyUnique and owned
- Shows customers the actual custom fixes deployed“Other solutions claim custom fixes. Only AudioEye actually shows you the custom fixes our experts write and deploy to your site”capabilitySectionsame claim 0%same territory 75%Copyable with effortUnique and owned
- Cheaper than doing accessibility in-house“Learn what it could cost to handle accessibility yourself — and how much time and effort AudioEye can save you”outcomeBodysame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 68 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 75 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 75 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 19 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 40 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 26 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (5 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Proven Compliance. Complete Protection.”.
accessiBe, UserWay and Level Access say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour section copy says “Powerful automation for faster results”.
Keep the fact, lose the position: accessiBe, UserWay and Level Access say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “giving you a clear picture of your site's compliance”.
This is the set's common ground — accessiBe, UserWay and Level Access say it too (75% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 4Table stakesYour section copy says “best-in-class automation and a deep roster of accessibility experts”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 5Table stakesYour section copy says “Custom fixes from real experts”.
True of you and true of them: accessiBe, UserWay and Level Access say it too (75% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “Legal protection you can count on”.
In the section: accessiBe, UserWay and Level Access say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 7Table stakesYour section copy says “Solutions tailored for your accessibility goals”.
In the section: accessiBe, UserWay and Level Access say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 8Table stakesYour section copy says “Trusted by 130,000+ businesses worldwide”.
In the section: accessiBe, UserWay and Level Access say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







