Your verdict
Your page is half shared.
About half of what your page says, Domotz also says. You're less same than 2 of the 8 IT service management sites scored (category avg 57).
Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
More same than average
The average IT service management category leader scores 57; you scored 59.
You are 2 points more same than the average IT service management category leader.
Closest overlap: Domotz
Of the 4 sites you named, Domotz echoes the most of what your page says. Scored the same way against the rest of the set, Domotz sits at 50.
Domotz is the competitor you sound most like.
Room to own more
7% of your claim space is ownable: unique, relevant, and hard to copy.
7% is ownable, and every claim you own already leads.
Three changes worth testing first.
Chosen by rule from the comparison with Paessler (PRTG), SolarWinds, Domotz and LogicMonitor: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “Gain real-time visibility across your network in minutes”
Paessler (PRTG), SolarWinds, Domotz and LogicMonitor all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “keep things running smoothly”
Keep the fact, lose the position: paessler (PRTG), SolarWinds, Domotz and LogicMonitor all say it too, and your hero is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
7% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 2
- Automated device configuration backup and change history
“Back up configurations automatically”
- Visibility into users and encrypted traffic destinations
“See who's on your network, what they're doing, and where their traffic is going — even when it's encrypted”
Buried in body copy · 0
Nothing buried. Every claim you own is already above body copy.
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%Table stakesHerocomplete visibility across the environment
- “Gain real-time visibility across your network in minutes”
- “See who's on your network, what they're doing, and where their traffic is going — even when it's encrypted”
You say this 2 different ways.
Paessler (PRTG), SolarWinds, Domotz and LogicMonitor all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- Paessler (PRTG)“Complete Network Monitoring. Zero Blind Spots.”
- SolarWinds“Get better results across your networks, on-prem and cloud infrastructure, applications, databases, user experience, security, and more”
- Domotz“See your entire IT infrastructure with full-context visibility”
- LogicMonitor“Goodbye blind spots.”
- Commodity · 100%Table stakesHeroprevents downtime and keeps operations running
- “keep things running smoothly”
- “Catch issues as they happen and prevent disruptive downtime”
You say this 2 different ways.
Common ground with Paessler (PRTG), SolarWinds, Domotz and LogicMonitor. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- Paessler (PRTG)“Catch problems before they escalate.”
- SolarWinds“SolarWinds ensures optimal database management for peak performance and seamless operations”
- Domotz“Keep users connected”
- LogicMonitor“Goodbye downtime.”
- Commodity · 75%Table stakesHeroAI automates work and diagnoses problems
- “automate tedious tasks with AI that knows your network”
- “AI-guided troubleshooting analyzes your network data to identify likely root causes and recommend where to investigate next”
You say this 2 different ways.
SolarWinds, Domotz and LogicMonitor make the same claim (75% of the set). It cannot set you apart, so it should not carry the hero.
They say- SolarWinds“AI-driven automation streamlines workflows and enhances agent accuracy and efficiency”
- Domotz“The Agent-Native Network Monitoring Solution”
- LogicMonitor“Say hello to Autonomous IT.”
- Commodity · 75%Table stakesHerofaster issue resolution and troubleshooting
- “fix issues faster”
A buyer comparing tabs sees this on SolarWinds, Domotz and LogicMonitor too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down.
They say- SolarWinds“Find root cause faster with wait-based analytics”
- Domotz“Remotely resolve issues faster at every site”
- LogicMonitor“Goodbye guesswork.”
- Commodity · 100%Table stakesSectioneliminates manual effort and saves time
- “Auvik allows us to get on top of issues before they become an outage…It speeds up the remediation time for network issues by about 25% to 50%”
- “It has easily saved us hundreds of hours… tasks that would take hours now take minutes”
You say this 2 different ways.
Paessler (PRTG), SolarWinds, Domotz and LogicMonitor got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.
They say- Paessler (PRTG)“Proactive alerts free your lean team from reactive crisis mode to focus on innovation.”
- SolarWinds“Pine Labs Eliminates Tool Sprawl and Is On Track to Reduce Mean Time to Resolution by 60-70%”
- Domotz“eliminating expensive manual work and overpriced alternatives”
- LogicMonitor“Goodbye firefighting.”
- Commodity · 75%KeepSectioneasy for novices yet powerful for experts
- “Built for entry-level techs & senior engineers alike”
Paessler (PRTG), SolarWinds and Domotz say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.
They say- Paessler (PRTG)“Your infrastructure is complex. Your monitoring tool shouldn't be.”
- SolarWinds“We combine deep diagnostics and powerful optimization so you can command your critical databases with ease”
- Domotz“affordable network monitoring every technician can use”
- Commodity · 75%Table stakesSectionlarge customer base as proof
- “80,000+ IT pros and MSPs manage their networks with Auvik”
Shared with Paessler (PRTG), SolarWinds and Domotz, 75% of the set. True of you, true of them — which is exactly why it will not decide anything.
They say- Paessler (PRTG)“Over 100,000 Customers Worldwide Love Paessler”
- SolarWinds“300K+ SolarWinds customers worldwide”
- Domotz“3,600+ customers”
- Commodity · 75%Table stakesSectionnamed customers and marquee references as proof
- “Bacardi, A&W Restaurants, American Airlines, Westin Hotels & Resorts, Equinox, DirecTV, Hudl, Wizards of the Coast and other brand logos shown as customers”
Nothing wrong with the claim; Paessler (PRTG), SolarWinds and LogicMonitor just make it as well. Treat it as the price of entry and spend the prominent space elsewhere.
They say- Paessler (PRTG)“Trusted in critical environments where downtime impacts lives and revenue.”
- SolarWinds“Trusted by leading companies”
- LogicMonitor“Chosen by leading enterprises worldwide”
- Contested · 50%SharpenSectionautomated discovery, topology and dependency mapping
- “Back up configurations automatically”
- “Track all devices with automated inventory”
- “Visualize your network with live, automated mapping”
You say this 3 different ways.
Paessler (PRTG) and Domotz are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- Paessler (PRTG)“Real-time maps with live status updates.”
- Domotz“Automatically discover and identify every device by MAC address for more accurate visibility and inventory”
- Contested · 50%SharpenSectiondeep traffic and device-level analytics
- “Analyze your traffic to boost performance”
Shared with SolarWinds and Domotz. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- SolarWinds“Keep an eye on, troubleshoot, and fine-tune your databases with total control—anytime, anywhere”
- Domotz“Understand your IT infrastructure by monitoring health properties of devices”
- Contested · 50%SharpenSectionfast deployment without professional services
- “Cloud-based deployment takes minutes, not days”
Contested ground: Paessler (PRTG) and Domotz claim it as well. The version that wins names a mechanism, a number or a scope that the others cannot match.
They say- Paessler (PRTG)“No complexity, just deploy and start monitoring.”
- Domotz“Under 15 minutes to deploy”
- Contested · 50%SharpenSectionworks out of the box with prebuilt content
- “Supports 700+ device vendors out of the box”
- “Stay ahead of issues with 64+ pre-configured alerts”
You say this 2 different ways.
Across 2 of your lines: Shared with Paessler (PRTG) and SolarWinds. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Paessler (PRTG)“Auto-discovery finds your devices. Pre-configured sensors start monitoring immediately.”
- SolarWinds“Chosen because of its ease of initial setup and discovery, and broad support across many leading vendors”
- Contested · 25%SharpenHerotry it without commitment or signup
- “No credit card required”
Hero-level, and shared: Contested ground: Domotz claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.
They say- Domotz“14-day free trial. No credit card required.”
- Contested · 25%SharpenSectionreal-time live monitoring data
- “Monitor your network in real time”
Section-level, and shared: Contested ground: Domotz claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.
They say- Domotz“Monitor health properties to detect issues in real time and before they escalate”
Claim-by-claim evidence
Every claim on your page (25)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Full visibility with no blind spots across the network “Gain real-time visibility across your network in minutes” | outcome | Hero | 75% | 100% | Anyone could say it | Yes | Commodity |
Detect problems before they cause downtime “Catch issues as they happen and prevent disruptive downtime” | outcome | Section | 75% | 100% | Anyone could say it | Yes | Commodity |
Large installed base of customers “80,000+ IT pros and MSPs manage their networks with Auvik” | proof | Section | 75% | 75% | Copyable with effort | Yes | Commodity |
AI automates routine network tasks “automate tedious tasks with AI that knows your network” | capability | Hero | 50% | 75% | Anyone could say it | Yes | Contested |
Keeps operations running smoothly “keep things running smoothly” | outcome | Hero | 50% | 100% | Anyone could say it | No | Contested |
Resolve or troubleshoot issues faster “fix issues faster” | outcome | Hero | 50% | 75% | Anyone could say it | Yes | Contested |
Deploys in minutes without professional services “Cloud-based deployment takes minutes, not days” | quality | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Depth and power available for advanced usersgrouping uncertain “All the management features you need in one place” | quality | Section | 50% | 75% | Anyone could say it | Yes | Contested |
Drill into per-device traffic and performance detailgrouping uncertain “Drill into any device for traffic and performance details” | capability | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Named recognizable brands as customers “Bacardi, A&W Restaurants, American Airlines, Westin Hotels & Resorts, Equinox, DirecTV, Hudl, Wizards of the Coast and other brand logos shown as customers” | proof | Section | 50% | 75% | Copyable with effort | No | Contested |
Quantified reduction in remediation/resolution time “Auvik allows us to get on top of issues before they become an outage…It speeds up the remediation time for network issues by about 25% to 50%” | proof | Section | 50% | 100% | Copyable with effort | Yes | Contested |
Free trial without a credit card “No credit card required” | quality | Hero | 25% | 25% | Anyone could say it | No | Contested |
AI identifies likely root cause and next steps “AI-guided troubleshooting analyzes your network data to identify likely root causes and recommend where to investigate next” | capability | Section | 25% | 75% | Copyable with effort | Yes | Contested |
Automated device discovery and inventory “Track all devices with automated inventory” | capability | Section | 25% | 50% | Copyable with effort | Yes | Contested |
Broad multi-vendor device support out of the box “Supports 700+ device vendors out of the box” | capability | Section | 25% | 50% | Copyable with effort | Yes | Contested |
Deep network traffic flow analysis “Analyze your traffic to boost performance” | capability | Section | 25% | 50% | Copyable with effort | Yes | Contested |
Live automated network topology mapping “Visualize your network with live, automated mapping” | capability | Section | 25% | 50% | Copyable with effort | Yes | Contested |
Prebuilt alerts/sensors work with no setup “Stay ahead of issues with 64+ pre-configured alerts” | capability | Section | 25% | 50% | Copyable with effort | Yes | Contested |
Real-time monitoring with live data, no scan delays “Monitor your network in real time” | capability | Section | 25% | 25% | Anyone could say it | Yes | Contested |
Usable by junior techs and experts alike “Built for entry-level techs & senior engineers alike” | segment | Section | 25% | 75% | Anyone could say it | Yes | Contested |
Alerts and thresholds are customizable “Customize alerts as needed” | capability | Body | 25% | 50% | Anyone could say it | Yes | Contested |
Eliminates manual tracking and spreadsheets “No more wire tracing. No more spreadsheets” | quality | Body | 25% | 100% | Anyone could say it | No | Contested |
Automated device configuration backup and change history “Back up configurations automatically” | capability | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Customer says it saved hundreds of hours “It has easily saved us hundreds of hours… tasks that would take hours now take minutes” | proof | Section | 0% | 100% | Anyone could say it | No | Unique for now |
Visibility into users and encrypted traffic destinations “See who's on your network, what they're doing, and where their traffic is going — even when it's encrypted” | capability | Section | 0% | 100% | Copyable with effort | Yes | Unique and owned |
- Full visibility with no blind spots across the network“Gain real-time visibility across your network in minutes”outcomeHerosame claim 75%same territory 100%Anyone could say itCommodityAlso on Paessler (PRTG), Domotz, LogicMonitor
- Detect problems before they cause downtime“Catch issues as they happen and prevent disruptive downtime”outcomeSectionsame claim 75%same territory 100%Anyone could say itCommodityAlso on Paessler (PRTG), SolarWinds, LogicMonitor
- Large installed base of customers“80,000+ IT pros and MSPs manage their networks with Auvik”proofSectionsame claim 75%same territory 75%Copyable with effortCommodityAlso on Paessler (PRTG), SolarWinds, Domotz
- AI automates routine network tasks“automate tedious tasks with AI that knows your network”capabilityHerosame claim 50%same territory 75%Anyone could say itContestedAlso on SolarWinds, LogicMonitor
- Keeps operations running smoothly“keep things running smoothly”outcomeHerosame claim 50%same territory 100%Anyone could say itnot a buying criterionContestedAlso on SolarWinds, Domotz
- Resolve or troubleshoot issues faster“fix issues faster”outcomeHerosame claim 50%same territory 75%Anyone could say itContestedAlso on SolarWinds, Domotz
- Deploys in minutes without professional services“Cloud-based deployment takes minutes, not days”qualitySectionsame claim 50%same territory 50%Anyone could say itContestedAlso on Paessler (PRTG), Domotz
- Depth and power available for advanced usersgrouping uncertain“All the management features you need in one place”qualitySectionsame claim 50%same territory 75%Anyone could say itContestedAlso on Paessler (PRTG), SolarWinds
- Drill into per-device traffic and performance detailgrouping uncertain“Drill into any device for traffic and performance details”capabilitySectionsame claim 50%same territory 50%Anyone could say itContestedAlso on SolarWinds, Domotz
- Named recognizable brands as customers“Bacardi, A&W Restaurants, American Airlines, Westin Hotels & Resorts, Equinox, DirecTV, Hudl, Wizards of the Coast and other brand logos shown as customers”proofSectionsame claim 50%same territory 75%Copyable with effortnot a buying criterionContestedAlso on SolarWinds, LogicMonitor
- Quantified reduction in remediation/resolution time“Auvik allows us to get on top of issues before they become an outage…It speeds up the remediation time for network issues by about 25% to 50%”proofSectionsame claim 50%same territory 100%Copyable with effortContestedAlso on SolarWinds, Domotz
- Free trial without a credit card“No credit card required”qualityHerosame claim 25%same territory 25%Anyone could say itnot a buying criterionContestedAlso on Domotz
- AI identifies likely root cause and next steps“AI-guided troubleshooting analyzes your network data to identify likely root causes and recommend where to investigate next”capabilitySectionsame claim 25%same territory 75%Copyable with effortContestedAlso on LogicMonitor
- Automated device discovery and inventory“Track all devices with automated inventory”capabilitySectionsame claim 25%same territory 50%Copyable with effortContestedAlso on Domotz
- Broad multi-vendor device support out of the box“Supports 700+ device vendors out of the box”capabilitySectionsame claim 25%same territory 50%Copyable with effortContestedAlso on SolarWinds
- Deep network traffic flow analysis“Analyze your traffic to boost performance”capabilitySectionsame claim 25%same territory 50%Copyable with effortContestedAlso on Domotz
- Live automated network topology mapping“Visualize your network with live, automated mapping”capabilitySectionsame claim 25%same territory 50%Copyable with effortContestedAlso on Paessler (PRTG)
- Prebuilt alerts/sensors work with no setup“Stay ahead of issues with 64+ pre-configured alerts”capabilitySectionsame claim 25%same territory 50%Copyable with effortContestedAlso on Paessler (PRTG)
- Real-time monitoring with live data, no scan delays“Monitor your network in real time”capabilitySectionsame claim 25%same territory 25%Anyone could say itContestedAlso on Domotz
- Usable by junior techs and experts alike“Built for entry-level techs & senior engineers alike”segmentSectionsame claim 25%same territory 75%Anyone could say itContestedAlso on Domotz
- Alerts and thresholds are customizable“Customize alerts as needed”capabilityBodysame claim 25%same territory 50%Anyone could say itContestedAlso on Paessler (PRTG)
- Eliminates manual tracking and spreadsheets“No more wire tracing. No more spreadsheets”qualityBodysame claim 25%same territory 100%Anyone could say itnot a buying criterionContestedAlso on Domotz
- Automated device configuration backup and change history“Back up configurations automatically”capabilitySectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Customer says it saved hundreds of hours“It has easily saved us hundreds of hours… tasks that would take hours now take minutes”proofSectionsame claim 0%same territory 100%Anyone could say itnot a buying criterionUnique for now
- Visibility into users and encrypted traffic destinations“See who's on your network, what they're doing, and where their traffic is going — even when it's encrypted”capabilitySectionsame claim 0%same territory 100%Copyable with effortUnique and owned
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 90 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 50 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 58 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 35 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 22 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 46 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (5 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Gain real-time visibility across your network in minutes”.
Paessler (PRTG), SolarWinds, Domotz and LogicMonitor all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “keep things running smoothly”.
Keep the fact, lose the position: paessler (PRTG), SolarWinds, Domotz and LogicMonitor all say it too, and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour hero copy says “automate tedious tasks with AI that knows your network”.
This is the set's common ground — SolarWinds, Domotz and LogicMonitor say it too (75% of the set). It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.
- 4Table stakesYour hero copy says “fix issues faster”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the hero should carry a claim they will only find here.
- 5Table stakesYour section copy says “It has easily saved us hundreds of hours… tasks that would take hours now take minutes”.
True of you and true of them: Paessler (PRTG), SolarWinds, Domotz and LogicMonitor all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “Catch issues as they happen and prevent disruptive downtime”.
In the section: This is the set's common ground — Paessler (PRTG), SolarWinds, Domotz and LogicMonitor all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 7Table stakesYour section copy says “Auvik allows us to get on top of issues before they become an outage…It speeds up the remediation time for ne…”.
In the section: Keep the fact, lose the position: paessler (PRTG), SolarWinds, Domotz and LogicMonitor all say it too, and your section is spending its first impression on the same territory as theirs.
- 8Table stakesYour section copy says “See who's on your network, what they're doing, and where their traffic is going — even when it's encrypted”.
In the section: A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







