# Your page scores 55 out of 100 for sameness against the competitor you named.

Parts of your page are genuinely your own — but the features you list is where you and Polygon start to sound the same.

- **Your page:** https://www.belfor.com/us/en/
- **Compared against:** Polygon (polygongroup.com)
- **Sameness Index:** 55 — Half shared
- **Ownable share:** 7% (of 69% distinctive)
- **Report:** https://grader.wynter.com/c/belfor-com-xyMSEnA

**How you compare · vs 48 services sites** — 4 points less same than the average services site. The average services site scores 59; you scored 55. The best-differentiated site in the set is at 40.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 1 competitor, commonness can only take 2 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 62 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 50 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 75 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 17 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | 58 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Polygon | 55% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 7% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 69% — prominent space spent on claims no competitor makes.
- **Ownable share:** 7% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **full-service restoration across damage types** (Hero, 100% of the set) — also on Polygon
  - _"Delivering turnkey solutions to restore peace of mind for homeowners and businesses after disasters"_
- **fast 24/7 emergency response** (Section, 100% of the set) — also on Polygon
  - _"Always Ready to Respond"_
- **long operating history and industry leadership** (Section, 100% of the set) — also on Polygon
  - _"Celebrating 80 Years of Service Excellence"_
- **global scale with local presence** (Section, 100% of the set) — also on Polygon
  - _"Global Reach. Local Partners."_
- **full-service restoration across damage types** (Section, 100% of the set) — also on Polygon
  - _"Comprehensive cleanup and restoration for smoke, soot, and structural damage"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **long operating history and industry leadership** (Section, 100% of the set) — also on Polygon
  - _"Leading the Industry"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **full-service restoration across damage types** (Section, 100% of the set) — also on Polygon
  - _"Effective mold removal and prevention to protect health and property"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **full-service restoration across damage types** (Section, 100% of the set) — also on Polygon
  - _"Emergency repairs and recovery from wind, hail, and severe weather"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Showed up fast with a clear action plan** (Body, 0% of the set)
  - _"BELFOR came when we had an emergency in one of our buildings. They showed up talked to me and went over the plan of action"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Single-source, turnkey end-to-end restoration provider | outcome | Hero | 100% | anyone | yes | Commodity |
| Restores more than buildings — lives and communities | outcome | Hero | 0% | anyone | no | Unique for now |
| 24/7 availability and rapid emergency response | quality | Section | 100% | anyone | yes | Commodity |
| Decades of operating history (60–80 years) | proof | Section | 100% | some | yes | Commodity |
| Global network combined with local presence | segment | Section | 100% | some | yes | Commodity |
| Fire, smoke and soot damage restoration | capability | Section | 0% | anyone | yes | Unique for now |
| Industry leader in restoration | quality | Section | 0% | anyone | no | Unique for now |
| Mold remediation and prevention | capability | Section | 0% | anyone | yes | Unique for now |
| Storm and severe weather emergency repair | capability | Section | 0% | anyone | yes | Unique for now |
| Water damage mitigation and flood restoration | capability | Section | 0% | anyone | yes | Unique for now |
| Expert, capable, compassionate people | quality | Section | 0% | anyone | no | Unique for now |
| In-house full-time restoration staff, not subcontractors | capability | Section | 0% | some | yes | Unique and owned |
| Strengthened by past adversity, moving forward | quality | Section | 0% | anyone | no | Unique for now |
| Showed up fast with a clear action plan | proof | Body | 0% | anyone | yes | Unique for now |
| Mobile app for emergency access to help | capability | Body | 0% | some | no | Unique and owned |

## What we compared

- **BELFOR** (your page) — https://www.belfor.com/us/en/
- **Polygon** — https://www.polygongroup.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)