Your verdict
Your page is half shared.
About half of what your page says, TCS (Tata Consultancy Services) also says. You're less same than 26 of the 48 services sites scored (services avg 59).
Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average services site scores 59; you scored 52.
You are 7 points less same than the average services site.
Closest overlap: TCS (Tata Consultancy Services)
Of the 4 sites you named, TCS (Tata Consultancy Services) echoes the most of what your page says: 80% of it, weighted by placement. Scored the same way you were, against the rest of the set, TCS (Tata Consultancy Services)'s own Sameness Index is 47. Those are different measures: the first is overlap with your page, the second is how same TCS (Tata Consultancy Services)'s whole page is.
TCS (Tata Consultancy Services) is the competitor you sound most like.
Room to own more
31% of your claim space is ownable: unique, relevant, and hard to copy.
31% is ownable, and every claim you own already leads.
Three changes worth testing first.
Chosen by rule from the comparison with thoughtworks.com, Slalom, Accenture and TCS (Tata Consultancy Services): the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “AI solutions that work alongside employees and aid in future innovations”
thoughtworks.com, Slalom, Accenture and TCS (Tata Consultancy Services) all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Our work spans across single projects to multi-year managed services”
Keep the fact, lose the position: thoughtworks.com, Slalom, Accenture and TCS (Tata Consultancy Services) all say it too, and your section is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
31% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 5
- Recognized as a top Microsoft partner
“Named one of the top Microsoft Partners by Focus Outlook”
- 30+ years serving mid-market and enterprise clients
“30+ years helping mid-sized and enterprise teams deliver on strategy”
- Formal certifications (ISO, CMMI) support compliance
“Certified capabilities (ISO, CMMI, Azure Expert MSP), helping you manage risk and compliance”
- Large global footprint of offices and staff
“Global head office in Singapore and 15 regional offices worldwide”
- The team that designs also implements
“The team that designs your solution is the team that implements it”
Buried in body copy · 0
Nothing buried. Every claim you own is already above body copy.
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%KeepHeroend-to-end consulting from strategy through delivery
- “We solve operational problems with global IT consultancy expertise”
- “The team that designs your solution is the team that implements it”
- “Our work spans across single projects to multi-year managed services”
You say this 3 different ways.
thoughtworks.com, Slalom, Accenture and TCS (Tata Consultancy Services) all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.
They say- thoughtworks.com“Sustaining and evolving a business-critical platform with Managed Services (Sportradar client story)”
- Slalom“End-to-end services”
- Accenture“Accenture Construct is a new global business bringing together advisory, engineering, delivery, digital and AI to orchestrate capital projects from strategy…”
- TCS (Tata Consultancy Services)“The Perpetually Adaptive Enterprise”
- Commodity · 100%Table stakesSectionAI capability that works in production
- “AI solutions that work alongside employees and aid in future innovations”
thoughtworks.com, Slalom, Accenture and TCS (Tata Consultancy Services) all cover this territory. Buyers may need to hear it, but in your section it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- thoughtworks.com“We don’t just do AI — we do AI that works”
- Slalom“AI consulting that drives real impact”
- Accenture“Explore how leaders can redesign work, accelerate skills and reinvent HR so people and AI work together to create measurable growth, stronger experiences and…”
- TCS (Tata Consultancy Services)“TCS advances AI-first manufacturing with India's first lights-out factory lab”
- Contested · 50%SharpenHerobig-firm capability without big-firm overhead
- “Minus the overhead that slows you down”
thoughtworks.com and TCS (Tata Consultancy Services) are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- thoughtworks.com“Thoughtworkers break the mold”
- TCS (Tata Consultancy Services)“Our teams are leading change on every front, deploying the most advanced and complex technologies for the world's most iconic companies”
- Commodity · 75%Table stakesSectioncertifications and compliance credentials
- “Certified capabilities (ISO, CMMI, Azure Expert MSP), helping you manage risk and compliance”
Common ground with thoughtworks.com, Accenture and TCS (Tata Consultancy Services). Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- thoughtworks.com“with enterprise-grade governance and control”
- Accenture“In today's AI driven threat landscape, cyber resilience is a strategic mandate.”
- TCS (Tata Consultancy Services)“Maintain control and disciplined AI scaling with built-in governance, observability, and cost visibility”
- Commodity · 75%Table stakesSectionmodernization lowers risk and cost
- “Modernize your cloud and core infrastructure to reduce risk, control costs, and deliver new digital capabilities faster”
thoughtworks.com, Slalom and TCS (Tata Consultancy Services) make the same claim (75% of the set). It cannot set you apart, so it should not carry the section.
They say- thoughtworks.com“Combines AI/works™ with AWS Transform to modernize legacy systems for the AI era”
- Slalom“Legacy modernization. Done right.”
- TCS (Tata Consultancy Services)“TDC NET modernizes legacy operations with AI-led transformation with TCS”
- Contested · 50%SharpenSectionproven track record of client results
- “30+ years helping mid-sized and enterprise teams deliver on strategy”
- “Our proven track record is reflected in the results we deliver for our clients”
You say this 2 different ways.
Shared with Accenture and TCS (Tata Consultancy Services). Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Accenture“McDonald's strengthens the foundation behind every feel-good moment, rebuilding how the business operates.”
- TCS (Tata Consultancy Services)“We are recognised as a leader across industries, services, products, and platforms”
- Contested · 50%SharpenSectiontrusted data enables better decisions
- “Clean, trusted data for confident and faster decision-making”
Contested ground: thoughtworks.com and TCS (Tata Consultancy Services) claim it as well. The version that wins names a mechanism, a number or a scope that the others cannot match.
They say- thoughtworks.com“Technology isn't stopping your AI progress, unreliable data is”
- TCS (Tata Consultancy Services)“Generating unique data-driven insights to help organisations shape the future of business”
- Contested · 25%SharpenHeropartnerships with major platform vendors
- “Named one of the top Microsoft Partners by Focus Outlook”
Shared with thoughtworks.com. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- thoughtworks.com“We work with leading cloud, data and compute APIs, including AWS, Google Cloud, Microsoft Azure, Databricks and Snowflake”
- Contested · 25%SharpenSectionautomates workflows at scale
- “Automate critical workflows to improve efficiency, reduce manual work, and scale with the business”
Contested ground: TCS (Tata Consultancy Services) claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- TCS (Tata Consultancy Services)“Scale GenAI adoption with repeatable, governed agent workflows”
Claim-by-claim evidence
Every claim on your page (21)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Cloud and legacy modernization reduces risk and cost “Modernize your cloud and core infrastructure to reduce risk, control costs, and deliver new digital capabilities faster” | outcome | Section | 75% | 75% | Anyone could say it | Yes | Commodity |
Full-lifecycle consultancy: strategy through delivery and governance “We solve operational problems with global IT consultancy expertise” | category | Hero | 50% | 100% | Anyone could say it | Yes | Contested |
Trusted data enables faster, confident decisions “Clean, trusted data for confident and faster decision-making” | outcome | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Client credits vendor for successful AI/Copilot adoption “Beyondsoft's partnership was essential to the success of Eneva's Copilot adoption program” | proof | Body | 50% | 75% | Anyone could say it | Yes | Contested |
Seen as a strategic partner, not a vendor “I don't think of Beyondsoft as a vendor. I think of Beyondsoft as a strategic partner or an ally” | proof | Body | 50% | 75% | Anyone could say it | Yes | Contested |
Engagements range from projects to multi-year managed services “Our work spans across single projects to multi-year managed services” | capability | Section | 25% | 100% | Anyone could say it | Yes | Contested |
Proven track record of client results “Our proven track record is reflected in the results we deliver for our clients” | proof | Section | 25% | 50% | Anyone could say it | No | Contested |
Client praises professionalism of delivery team “Impressed with Beyondsoft team's professionalism in delivering the assessment despite some internal challenges” | proof | Body | 25% | 75% | Anyone could say it | No | Contested |
Client productivity increased substantially (quantified) “Our productivity increased by around 50% and we improved the user experience” | proof | Body | 25% | 50% | Copyable with effort | Yes | Contested |
Cloud migration improved client resilience and growth “Partnering with Beyondsoft in cloud migration boosts our resiliency to operate and grow in this market” | proof | Body | 25% | 50% | Anyone could say it | Yes | Contested |
Big-firm capability without big-firm overhead “Minus the overhead that slows you down” | quality | Hero | 0% | 50% | Anyone could say it | Yes | Unique for now |
Recognized as a top Microsoft partner “Named one of the top Microsoft Partners by Focus Outlook” | proof | Hero | 0% | 25% | Copyable with effort | Yes | Unique and owned |
30+ years serving mid-market and enterprise clients “30+ years helping mid-sized and enterprise teams deliver on strategy” | proof | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
AI solutions that augment employees “AI solutions that work alongside employees and aid in future innovations” | capability | Section | 0% | 100% | Anyone could say it | Yes | Unique for now |
Automating workflows improves efficiency and scale “Automate critical workflows to improve efficiency, reduce manual work, and scale with the business” | outcome | Section | 0% | 25% | Anyone could say it | Yes | Unique for now |
Formal certifications (ISO, CMMI) support compliance “Certified capabilities (ISO, CMMI, Azure Expert MSP), helping you manage risk and compliance” | proof | Section | 0% | 75% | Copyable with effort | Yes | Unique and owned |
Global multi-shore delivery supporting clients 24/7 “Our onshore, nearshore, mixed shore, and offshore delivery services support your business model 24/7” | capability | Section | 0% | 0% | Anyone could say it | Yes | Unique for now |
Large global footprint of offices and staff “Global head office in Singapore and 15 regional offices worldwide” | proof | Section | 0% | 0% | Copyable with effort | Yes | Unique and owned |
The team that designs also implements “The team that designs your solution is the team that implements it” | capability | Section | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Clients praise responsiveness and human support “The agile and human-centered support, along with efficient prioritization of requests, gives us confidence in our operation” | proof | Body | 0% | 75% | Anyone could say it | No | Unique for now |
Team continually evolves skills to market demand “They are evolving their skills to meet market demands” | proof | Body | 0% | 25% | Anyone could say it | No | Unique for now |
- Cloud and legacy modernization reduces risk and cost“Modernize your cloud and core infrastructure to reduce risk, control costs, and deliver new digital capabilities faster”outcomeSectionsame claim 75%same territory 75%Anyone could say itCommodityAlso on thoughtworks.com, Slalom, TCS (Tata Consultancy Services)
- Full-lifecycle consultancy: strategy through delivery and governance“We solve operational problems with global IT consultancy expertise”categoryHerosame claim 50%same territory 100%Anyone could say itContestedAlso on Slalom, Accenture
- Trusted data enables faster, confident decisions“Clean, trusted data for confident and faster decision-making”outcomeSectionsame claim 50%same territory 50%Anyone could say itContestedAlso on thoughtworks.com, TCS (Tata Consultancy Services)
- Client credits vendor for successful AI/Copilot adoption“Beyondsoft's partnership was essential to the success of Eneva's Copilot adoption program”proofBodysame claim 50%same territory 75%Anyone could say itContestedAlso on Accenture, TCS (Tata Consultancy Services)
- Seen as a strategic partner, not a vendor“I don't think of Beyondsoft as a vendor. I think of Beyondsoft as a strategic partner or an ally”proofBodysame claim 50%same territory 75%Anyone could say itContestedAlso on Accenture, TCS (Tata Consultancy Services)
- Engagements range from projects to multi-year managed services“Our work spans across single projects to multi-year managed services”capabilitySectionsame claim 25%same territory 100%Anyone could say itContestedAlso on thoughtworks.com
- Proven track record of client results“Our proven track record is reflected in the results we deliver for our clients”proofSectionsame claim 25%same territory 50%Anyone could say itnot a buying criterionContestedAlso on TCS (Tata Consultancy Services)
- Client praises professionalism of delivery team“Impressed with Beyondsoft team's professionalism in delivering the assessment despite some internal challenges”proofBodysame claim 25%same territory 75%Anyone could say itnot a buying criterionContestedAlso on Slalom
- Client productivity increased substantially (quantified)“Our productivity increased by around 50% and we improved the user experience”proofBodysame claim 25%same territory 50%Copyable with effortContestedAlso on Slalom
- Cloud migration improved client resilience and growth“Partnering with Beyondsoft in cloud migration boosts our resiliency to operate and grow in this market”proofBodysame claim 25%same territory 50%Anyone could say itContestedAlso on TCS (Tata Consultancy Services)
- Big-firm capability without big-firm overhead“Minus the overhead that slows you down”qualityHerosame claim 0%same territory 50%Anyone could say itUnique for now
- Recognized as a top Microsoft partner“Named one of the top Microsoft Partners by Focus Outlook”proofHerosame claim 0%same territory 25%Copyable with effortUnique and owned
- 30+ years serving mid-market and enterprise clients“30+ years helping mid-sized and enterprise teams deliver on strategy”proofSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- AI solutions that augment employees“AI solutions that work alongside employees and aid in future innovations”capabilitySectionsame claim 0%same territory 100%Anyone could say itUnique for now
- Automating workflows improves efficiency and scale“Automate critical workflows to improve efficiency, reduce manual work, and scale with the business”outcomeSectionsame claim 0%same territory 25%Anyone could say itUnique for now
- Formal certifications (ISO, CMMI) support compliance“Certified capabilities (ISO, CMMI, Azure Expert MSP), helping you manage risk and compliance”proofSectionsame claim 0%same territory 75%Copyable with effortUnique and owned
- Global multi-shore delivery supporting clients 24/7“Our onshore, nearshore, mixed shore, and offshore delivery services support your business model 24/7”capabilitySectionsame claim 0%same territory 0%Anyone could say itUnique for now
- Large global footprint of offices and staff“Global head office in Singapore and 15 regional offices worldwide”proofSectionsame claim 0%same territory 0%Copyable with effortUnique and owned
- The team that designs also implements“The team that designs your solution is the team that implements it”capabilitySectionsame claim 0%same territory 100%Copyable with effortUnique and owned
- Clients praise responsiveness and human support“The agile and human-centered support, along with efficient prioritization of requests, gives us confidence in our operation”proofBodysame claim 0%same territory 75%Anyone could say itnot a buying criterionUnique for now
- Team continually evolves skills to market demand“They are evolving their skills to meet market demands”proofBodysame claim 0%same territory 25%Anyone could say itnot a buying criterionUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 68 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 50 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 75 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 21 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 11 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 53 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (5 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour section copy says “AI solutions that work alongside employees and aid in future innovations”.
thoughtworks.com, Slalom, Accenture and TCS (Tata Consultancy Services) all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 2Table stakesYour section copy says “Our work spans across single projects to multi-year managed services”.
Keep the fact, lose the position: thoughtworks.com, Slalom, Accenture and TCS (Tata Consultancy Services) all say it too, and your section is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “The team that designs your solution is the team that implements it”.
This is the set's common ground — thoughtworks.com, Slalom, Accenture and TCS (Tata Consultancy Services) all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 4Table stakesYour section copy says “Modernize your cloud and core infrastructure to reduce risk, control costs, and deliver new digital capabilit…”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 5Table stakesYour section copy says “Certified capabilities (ISO, CMMI, Azure Expert MSP), helping you manage risk and compliance”.
True of you and true of them: thoughtworks.com, Accenture and TCS (Tata Consultancy Services) say it too (75% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour body copy says “Beyondsoft's partnership was essential to the success of Eneva's Copilot adoption program”.
In the body: Keep the fact, lose the position: slalom, Accenture and TCS (Tata Consultancy Services) say it too (75% of the set), and your body is spending its first impression on the same territory as theirs.
- 7Table stakesYour body copy says “Impressed with Beyondsoft team's professionalism in delivering the assessment despite some internal challenges”.
In the body: Slalom, Accenture and TCS (Tata Consultancy Services) say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your body — move it lower and give that space to something only you can say.
- 8Table stakesYour body copy says “I don't think of Beyondsoft as a vendor. I think of Beyondsoft as a strategic partner or an ally”.
In the body: True of you and true of them: Slalom, Accenture and TCS (Tata Consultancy Services) say it too (75% of the set). That is why it decides nothing, and why the body is the wrong place to spend it.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







