Your verdict
Your page is half shared.
About half of what your page says, Courtyard also says. You're less same than 238 of the 366 SaaS sites scored (SaaS avg 56).
Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average SaaS site scores 56; you scored 52.
You are 4 points less same than the average SaaS site.
Closest overlap: Courtyard
Of the 3 sites you named, Courtyard echoes the most of what your page says: 63% of it, weighted by placement. Scored the same way you were, against the rest of the set, Courtyard's own Sameness Index is 56. Those are different measures: the first is overlap with your page, the second is how same Courtyard's whole page is.
Courtyard is the competitor you sound most like.
Little to own yet
No claim on your page is unique, relevant to a buying decision and hard to copy all at once.
Nothing yet passes all three ownership tests.
Three changes worth testing first.
Chosen by rule from the comparison with arenaclub.com, Tilt Rips and Courtyard: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “We've created a sleek, intuitive platform built specifically for today's collector.”
arenaclub.com and Courtyard say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “It's simple! Choose to have your hit shipped or get an instant offer of its estimated value.”
Keep the fact, lose the position: arenaclub.com and Tilt Rips say it too (67% of the set), and your section is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
0% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 0
Nothing owned sits at hero or section level yet.
Buried in body copy · 0
Nothing buried. Every claim you own is already above body copy.
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%KeepHerodigital packs yield real physical cards
- “VIRTUAL PACKS. REAL CARDS.”
- “The future of card collecting starts here.”
You say this 2 different ways.
arenaclub.com, Tilt Rips and Courtyard all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.
They say- arenaclub.com“Arena Club Brings the joy of collecting into the digital age”
- Tilt Rips“Rip Pokémon, One Piece & Sports Card Packs”
- Courtyard“The thrill of the rip - now in your pocket”
- Commodity · 67%Table stakesHerosleek, intuitive premium experience
- “We've created a sleek, intuitive platform built specifically for today's collector.”
arenaclub.com and Courtyard cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- arenaclub.com“For an experience that lives up to your passion.”
- Courtyard“Vending machine pack format for purchases”
- Commodity · 67%Table stakesSectioncredibility via history, founders, partners, registration
- “BLEZ started in the early days—long before the sports card boom exploded online.”
Common ground with arenaclub.com and Tilt Rips. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- arenaclub.com“Founding Partner Derek Jeter”
- Tilt Rips“Tilt Rips was founded by Sam Kiki”
- Commodity · 67%Table stakesSectionmobile app, rip anytime anywhere
- “RIP ANYWHERE. NOW MOBILE.”
Tilt Rips and Courtyard make the same claim (67% of the set). It cannot set you apart, so it should not carry the section.
They say- Tilt Rips“Download the iOS App from the App Store for the best experience”
- Courtyard“Get the app”
- Commodity · 67%Table stakesSectionrewards, bonuses and referral payouts
- “Free Blez Points, everyday!”
A buyer comparing tabs sees this on Tilt Rips and Courtyard too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down.
They say- Tilt Rips“Get up to 200% welcome bonus”
- Courtyard“Rewards grow each day”
- Commodity · 67%Table stakesSectionship the card or sell it back
- “It's simple! Choose to have your hit shipped or get an instant offer of its estimated value.”
arenaclub.com and Tilt Rips got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.
They say- arenaclub.com“Instant liquidity on Slab Packs®.”
- Tilt Rips“After you open a pack you can sell back to us, list on our marketplace, or have the card shipped to you”
- Contested · 33%SharpenSectionbetter value and discounts on packs
- “We prioritize collector value. Our packs are structured with tight margins so you can enjoy more for less.”
Courtyard is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Courtyard“Best Deals - discounted packs up to 30% off”
- Contested · 33%KeepSectionbuilt by collectors for collectors
- “We're not just collectors. We're brothers, breakers, and believers in the magic of the hobby.”
Every page has to name its category and audience, and arenaclub.com do too. Keep the line; just do not expect it to do any differentiating.
They say- arenaclub.com“Arena Club was started by collectors, for collectors.”
- Contested · 33%SharpenSectionquantified volume and payout stats as proof
- “Over $151.2K given away. See who hit it big.”
Tilt Rips is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- Tilt Rips“396K rips today”
- Contested · 33%SharpenSectionships worldwide
- “From Los Angeles to Tokyo, BLEZ breaks reach collectors all over the world.”
Shared with Tilt Rips. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Tilt Rips“We ship internationally”
Claim-by-claim evidence
Every claim on your page (17)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Digital packs contain real physical cards “VIRTUAL PACKS. REAL CARDS.” | category | Hero | 67% | 100% | Anyone could say it | Yes | Commodity |
Choose to ship the pulled card or sell it back “It's simple! Choose to have your hit shipped or get an instant offer of its estimated value.” | capability | Section | 67% | 67% | Anyone could say it | Yes | Commodity |
Mobile app available for ripping anywhere “RIP ANYWHERE. NOW MOBILE.” | capability | Section | 67% | 67% | Anyone could say it | Yes | Commodity |
Points, bonuses and daily rewards for users “Free Blez Points, everyday!” | outcome | Section | 67% | 67% | Anyone could say it | Yes | Commodity |
Modernizes/redefines collecting for the digital age “The future of card collecting starts here.” | category | Hero | 33% | 100% | Anyone could say it | No | Contested |
Sleek, premium, intuitive user experience “We've created a sleek, intuitive platform built specifically for today's collector.” | quality | Hero | 33% | 67% | Anyone could say it | Yes | Contested |
Built by collectors, for collectors “We're not just collectors. We're brothers, breakers, and believers in the magic of the hobby.” | segment | Section | 33% | 33% | Anyone could say it | No | Contested |
Cumulative volume/payout proof stats “Over $151.2K given away. See who hit it big.” | proof | Section | 33% | 33% | Anyone could say it | Yes | Contested |
High-value grails and rare chase cards availablegrouping uncertain “Vintage slabs and new grails” | capability | Section | 33% | 33% | Anyone could say it | Yes | Contested |
Pack reveal happens in a virtual shop interfacegrouping uncertain “Select which pack to buy, then open them in the virtual card shop to reveal your hit.” | capability | Section | 33% | 67% | Anyone could say it | Yes | Contested |
Ships internationally / worldwide “From Los Angeles to Tokyo, BLEZ breaks reach collectors all over the world.” | proof | Section | 33% | 33% | Anyone could say it | Yes | Contested |
Cards stored securely in a vault “All non-graded cards are kept in protective cases to preserve their condition.” | quality | Body | 33% | 33% | Copyable with effort | Yes | Contested |
Rip packs anytime, 24/7grouping uncertain “20X Blez Points on baseball from 4-7PM PST.” | outcome | Hero | 0% | 67% | Anyone could say it | No | Unique for now |
Better value per pack for the collector “We prioritize collector value. Our packs are structured with tight margins so you can enjoy more for less.” | outcome | Section | 0% | 33% | Anyone could say it | Yes | Unique for now |
Long operating history in the hobby “BLEZ started in the early days—long before the sports card boom exploded online.” | proof | Section | 0% | 67% | Copyable with effort | No | Unique and owned |
Packs curated by expert team, no filler “Each pack is curated with intention and clearly outlined. No filler. No guesswork. Just honest, high-quality cards.” | quality | Section | 0% | 0% | Anyone could say it | Yes | Unique for now |
Only sells cards it would collect itself “You can trust that we only offer cards we'd collect ourselves.” | quality | Body | 0% | 0% | Anyone could say it | No | Unique for now |
- Digital packs contain real physical cards“VIRTUAL PACKS. REAL CARDS.”categoryHerosame claim 67%same territory 100%Anyone could say itCommodityAlso on Tilt Rips, Courtyard
- Choose to ship the pulled card or sell it back“It's simple! Choose to have your hit shipped or get an instant offer of its estimated value.”capabilitySectionsame claim 67%same territory 67%Anyone could say itCommodityAlso on arenaclub.com, Tilt Rips
- Mobile app available for ripping anywhere“RIP ANYWHERE. NOW MOBILE.”capabilitySectionsame claim 67%same territory 67%Anyone could say itCommodityAlso on Tilt Rips, Courtyard
- Points, bonuses and daily rewards for users“Free Blez Points, everyday!”outcomeSectionsame claim 67%same territory 67%Anyone could say itCommodityAlso on Tilt Rips, Courtyard
- Modernizes/redefines collecting for the digital age“The future of card collecting starts here.”categoryHerosame claim 33%same territory 100%Anyone could say itnot a buying criterionContestedAlso on arenaclub.com
- Sleek, premium, intuitive user experience“We've created a sleek, intuitive platform built specifically for today's collector.”qualityHerosame claim 33%same territory 67%Anyone could say itContestedAlso on arenaclub.com
- Built by collectors, for collectors“We're not just collectors. We're brothers, breakers, and believers in the magic of the hobby.”segmentSectionsame claim 33%same territory 33%Anyone could say itnot a buying criterionContestedAlso on arenaclub.com
- Cumulative volume/payout proof stats“Over $151.2K given away. See who hit it big.”proofSectionsame claim 33%same territory 33%Anyone could say itContestedAlso on Tilt Rips
- High-value grails and rare chase cards availablegrouping uncertain“Vintage slabs and new grails”capabilitySectionsame claim 33%same territory 33%Anyone could say itContestedAlso on Courtyard
- Pack reveal happens in a virtual shop interfacegrouping uncertain“Select which pack to buy, then open them in the virtual card shop to reveal your hit.”capabilitySectionsame claim 33%same territory 67%Anyone could say itContestedAlso on Courtyard
- Ships internationally / worldwide“From Los Angeles to Tokyo, BLEZ breaks reach collectors all over the world.”proofSectionsame claim 33%same territory 33%Anyone could say itContestedAlso on Tilt Rips
- Cards stored securely in a vault“All non-graded cards are kept in protective cases to preserve their condition.”qualityBodysame claim 33%same territory 33%Copyable with effortContestedAlso on Tilt Rips
- Rip packs anytime, 24/7grouping uncertain“20X Blez Points on baseball from 4-7PM PST.”outcomeHerosame claim 0%same territory 67%Anyone could say itnot a buying criterionUnique for now
- Better value per pack for the collector“We prioritize collector value. Our packs are structured with tight margins so you can enjoy more for less.”outcomeSectionsame claim 0%same territory 33%Anyone could say itUnique for now
- Long operating history in the hobby“BLEZ started in the early days—long before the sports card boom exploded online.”proofSectionsame claim 0%same territory 67%Copyable with effortnot a buying criterionUnique and owned
- Packs curated by expert team, no filler“Each pack is curated with intention and clearly outlined. No filler. No guesswork. Just honest, high-quality cards.”qualitySectionsame claim 0%same territory 0%Anyone could say itUnique for now
- Only sells cards it would collect itself“You can trust that we only offer cards we'd collect ourselves.”qualityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterionUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 72 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 37 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 58 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 19 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | n/a | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 73 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (4 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “We've created a sleek, intuitive platform built specifically for today's collector.”.
arenaclub.com and Courtyard say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour section copy says “It's simple! Choose to have your hit shipped or get an instant offer of its estimated value.”.
Keep the fact, lose the position: arenaclub.com and Tilt Rips say it too (67% of the set), and your section is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “BLEZ started in the early days—long before the sports card boom exploded online.”.
This is the set's common ground — arenaclub.com and Tilt Rips say it too (67% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 4Table stakesYour section copy says “RIP ANYWHERE. NOW MOBILE.”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 5Table stakesYour section copy says “Free Blez Points, everyday!”.
True of you and true of them: Tilt Rips and Courtyard say it too (67% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.
