Sameness Index · 3 sites compared

Your page scores 79 out of 100 for sameness against the 2 competitors you named.

https://www.board.com/finance

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01

Your verdict

79
Sameness · vs 2 named
How is this calculated?

Your page is interchangeable.

Put your page next to Anaplan and a buyer would struggle to tell them apart. You're less same than 7 of the 366 SaaS sites scored (SaaS avg 56).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 79. pigment.com scores 75. Anaplan scores 81. The SaaS avg is 56.

Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average SaaS site scores 56; you scored 79.

    You are 23 points more same than the average SaaS site.

  2. Closest overlap: Anaplan

    Of the 2 sites you named, Anaplan echoes the most of what your page says: 81% of it, weighted by placement. Scored the same way you were, against the rest of the set, Anaplan's own Sameness Index is 81. Those are different measures: the first is overlap with your page, the second is how same Anaplan's whole page is.

    Anaplan is the competitor you sound most like.

  3. Room to own more

    13% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.

    13% is ownable, and 1 buried opportunity could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with pigment.com and Anaplan: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “so you can anticipate change, adapt faster, and make confident decisions in a volatile world”

    pigment.com and Anaplan all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “Use cases include Cash Flow Forecasting”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “Ask. Get answers. Act in seconds.”

    Keep the fact, lose the position: pigment.com and Anaplan all say it too, and your hero is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

Test it with real buyers
02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

13% of your page’s claim space is yours to keep.

13%Yours to keep26%Unique but weak61%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 3

  1. Built-in external market and economic data

    “External Intelligence: Incorporate real-time market signals, benchmarks, and economic forecasts so finance can anticipate risk, adapt plans, and guide the…”

  2. Governed AI that avoids hallucination

    “Unlike generic AI that hallucinates and leaves you guessing, Board's AI agents are governed and built for how finance actually works”

  3. Recognized by Gartner and industry analysts

    “Board is consistently recognized by Gartner® and leading analysts for excellence in financial planning and close and consolidation”

Buried in body copy · 1

  1. Cash flow forecasting capability

    “Use cases include Cash Flow Forecasting”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%KeepHero
    AI built for finance work
    • “AI at the frontier of autonomous finance.”
    • “Unlike generic AI that hallucinates and leaves you guessing, Board's AI agents are governed and built for how finance actually works”

    You say this 2 different ways.

    pigment.com and Anaplan all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • pigment.com“Pigment is an AI-powered business planning platform that helps finance teams & CFOs build, approve, and adapt business plans with ease”
    • Anaplan“The only AI-driven scenario planning, analysis, and reporting platform for finance leaders”
  • Commodity · 100%Table stakesHero
    Faster results and cycle times
    • “so you can anticipate change, adapt faster, and make confident decisions in a volatile world”
    • “Ask. Get answers. Act in seconds.”
    • “FCCR: Close faster. Stay in control.”

    You say this 3 different ways.

    pigment.com and Anaplan all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • pigment.com“Finance can continuously validate long-term strategy and guide the business with confidence”
    • Anaplan“Adapt at the speed of change”
  • Commodity · 100%Table stakesHero
    Planning, forecasting and analysis capabilities
    • “Board brings continuous planning, close, and reporting together on one platform”

    Common ground with pigment.com and Anaplan. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • pigment.com“Streamline your consolidated financial statements with a unified platform that automates manual work”
    • Anaplan“Leverage proactive intelligence, run real-time scenarios, and align financial planning, consolidation, and reporting in a unified environment”
  • Commodity · 100%Table stakesSection
    AI agents automate finance functions
    • “Controller Agent: Your AI partner for a faster, more controlled close”
    • “FP&A Agent: Your AI partner for planning and performance”
    • “Finance AI Agents: Purpose-built agents that monitor performance, explain variances, surface root causes, and automate analysis so your team can act faster…”

    You say this 3 different ways.

    pigment.com and Anaplan make the same claim. It cannot set you apart, so it should not carry the section.

    They say
    • pigment.com“Run variance analysis on the same platform you build your budget to understand gaps better”
    • Anaplan“FP&A agents perform critical finance activities such as explaining business performance, workforce planning, investment modeling, long-range planning, and…”
  • Commodity · 100%Table stakesSection
    Named customers as proof
    • “Trusted by global finance teams across industries”

    A buyer comparing tabs sees this on pigment.com and Anaplan. Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • pigment.com“Trusted by Leading finance teams”
    • Anaplan“Trusted by leading finance teams”
  • Commodity · 100%Table stakesSection
    Quantified customer results
    • “Board has led to greater and better interaction between sales and production... we have reduced the time to generate a financial forecast from three days to…”

    pigment.com and Anaplan got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

    They say
    • pigment.com“Pigment drove an average total ROI of 306% over 3 years (Forrester study)”
    • Anaplan“JLR: 99% time savings in monthly cycle roll”
  • Commodity · 100%Table stakesSection
    Reporting and analytics for decisions
    • “Essential capabilities that take you from insight to action, with AI built for finance”

    Shared with pigment.com and Anaplan. True of you, true of them — which is exactly why it will not decide anything.

    They say
    • pigment.com“Streamlining processes and enhancing decision-making”
    • Anaplan“Turn finance intelligence into action”
  • Contested · 50%SharpenSection
    Connects to your data sources
    • “External Intelligence: Incorporate real-time market signals, benchmarks, and economic forecasts so finance can anticipate risk, adapt plans, and guide the…”

    pigment.com is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • pigment.com“Integrate anything, understand everything”
  • Contested · 50%SharpenSection
    Third-party recognition and research
    • “Board is consistently recognized by Gartner® and leading analysts for excellence in financial planning and close and consolidation”

    Shared with pigment.com. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • pigment.com“We surveyed over 2,500 finance leaders”
04

Claim-by-claim evidence

Every claim on your page (29)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Adapt faster and decide confidently amid volatility
    “so you can anticipate change, adapt faster, and make confident decisions in a volatile world”
    outcomeHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on pigment.com, Anaplan
  • AI purpose-built for finance teams
    “AI at the frontier of autonomous finance.”
    categoryHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on pigment.com, Anaplan
  • Planning, close and reporting on one platform
    “Board brings continuous planning, close, and reporting together on one platform”
    capabilityHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on pigment.com, Anaplan
  • Trusted by leading global finance teams
    “Trusted by global finance teams across industries”
    proofSectionsame claim 100%same territory 100%Anyone could say itnot a buying criterion
    Commodity
    Also on pigment.com, Anaplan
  • Agents monitor performance and explain variances
    “Finance AI Agents: Purpose-built agents that monitor performance, explain variances, surface root causes, and automate analysis so your team can act faster…”
    capabilitySectionsame claim 50%same territory 100%Anyone could say it
    Contested
    Also on pigment.com
  • Close faster while staying in control
    “FCCR: Close faster. Stay in control.”
    outcomeSectionsame claim 50%same territory 100%Anyone could say it
    Contested
    Also on Anaplan
  • Controller agent accelerates the close
    “Controller Agent: Your AI partner for a faster, more controlled close”
    capabilitySectionsame claim 50%same territory 100%Copyable with effort
    Contested
    Also on Anaplan
  • Customer cut forecast generation time
    “Board has led to greater and better interaction between sales and production... we have reduced the time to generate a financial forecast from three days to…”
    proofSectionsame claim 50%same territory 100%Copyable with effort
    Contested
    Also on Anaplan
  • FP&A agent automates analysis, modeling, forecasting
    “FP&A Agent: Your AI partner for planning and performance”
    capabilitySectionsame claim 50%same territory 100%Copyable with effort
    Contested
    Also on Anaplan
  • Instant scenario modeling and simulationgrouping uncertain
    “Bring finance teams, data, and AI together to model faster, simulate scenarios instantly, and adapt plans in real time to stay ahead of change”
    capabilitySectionsame claim 50%same territory 100%Anyone could say it
    Contested
    Also on pigment.com
  • Platform adapts to any customer requirementgrouping uncertain
    “If you're looking for a system that can support your journey of changes, Board is the perfect partner. I've yet to meet an obstacle that Board hasn't been…”
    proofSectionsame claim 50%same territory 100%Anyone could say it
    Contested
    Also on pigment.com
  • Takes users from insight to action
    “Essential capabilities that take you from insight to action, with AI built for finance”
    outcomeSectionsame claim 50%same territory 100%Anyone could say itnot a buying criterion
    Contested
    Also on Anaplan
  • Answers and action in seconds
    “Ask. Get answers. Act in seconds.”
    outcomeHerosame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Built-in external market and economic data
    “External Intelligence: Incorporate real-time market signals, benchmarks, and economic forecasts so finance can anticipate risk, adapt plans, and guide the…”
    capabilitySectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Governed AI that avoids hallucination
    “Unlike generic AI that hallucinates and leaves you guessing, Board's AI agents are governed and built for how finance actually works”
    qualitySectionsame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • Recognized by Gartner and industry analysts
    “Board is consistently recognized by Gartner® and leading analysts for excellence in financial planning and close and consolidation”
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Cash flow forecasting capability
    “Use cases include Cash Flow Forecasting”
    capabilityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Cash flow mapping optimization use case
    “Use cases include Cash Flow Mapping Optimization”
    capabilityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Causal performance analysis use case
    “Use cases include Causal Performance Analysis”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Data collection insights use case
    “Use cases include Data Collection Insights”
    capabilityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Disconnected systems slow decisions today
    “Disconnected systems slow decisions and reduce confidence”
    outcomeBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • GL mapping optimization use case
    “Use cases include GL Mapping Optimization”
    capabilityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Group account configuration assistant
    “Use cases include Group Account Configuration Assistant”
    capabilityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Guided planning and narrative use case
    “Use cases include Guided Planning & Narrative”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Intercompany matching automation
    “Use cases include Intercompany Fast Match”
    capabilityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Manual processes limit speed and accuracy
    “Manual processes limit speed, accuracy, and insight”
    outcomeBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Missing external signals hinders risk anticipation
    “Lack of external signals makes it harder to anticipate risk and adapt”
    outcomeBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Profitability performance analysis use case
    “Use cases include Profitability Performance Analysis”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Validation readiness use case
    “Use cases include Validation Readiness”
    capabilityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%88The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%100Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%75Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%55Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%33The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%49Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (3 pages read)
Your page
Board
board.com
Competitor
pigment.com
pigment.com
Competitor
Anaplan
anaplan.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “so you can anticipate change, adapt faster, and make confident decisions in a volatile world”.

    pigment.com and Anaplan all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “Ask. Get answers. Act in seconds.”.

    Keep the fact, lose the position: pigment.com and Anaplan all say it too, and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour hero copy says “Board brings continuous planning, close, and reporting together on one platform”.

    This is the set's common ground — pigment.com and Anaplan all say it too. It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Finance AI Agents: Purpose-built agents that monitor performance, explain variances, surface root causes, and…”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “FCCR: Close faster. Stay in control.”.

    True of you and true of them: pigment.com and Anaplan all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “Controller Agent: Your AI partner for a faster, more controlled close”.

    In the section: Keep the fact, lose the position: pigment.com and Anaplan all say it too, and your section is spending its first impression on the same territory as theirs.

  7. 7
    Table stakesYour section copy says “Board has led to greater and better interaction between sales and production... we have reduced the time to g…”.

    In the section: This is the set's common ground — pigment.com and Anaplan all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  8. 8
    Table stakesYour section copy says “Trusted by global finance teams across industries”.

    In the section: pigment.com and Anaplan all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  9. 9
    Surface“Use cases include Cash Flow Forecasting” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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