# Your page scores 31 out of 100 for sameness against the 4 competitors you named — low enough that buyers can probably tell you apart.

You are telling a different story from Suzy and the rest of the set, overlapping only on how the page is put together.

- **Your page:** https://www.bounceinsights.com/
- **Compared against:** kantar.com (kantar.com), Suzy (suzy.com), Toluna (toluna.com), Qualtrics (qualtrics.com)
- **Sameness Index:** 31 — Mostly your own
- **Ownable share:** 33% (of 79% distinctive)
- **Report:** https://grader.wynter.com/c/bounceinsights-com--cCxARE

**How you compare · vs 8 Market research platforms category leaders** — 36 points less same than the average Market research platforms category leader. The average Market research platforms category leader scores 67; you scored 31. You are less same than 7 of the 8 Market research platforms category leaders. You are the most differentiated in this set at 31. The nearest category leader is at 61.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 36 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 20 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 0 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 18 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 100 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 45 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly your own** — Most of what you say, your competitors don't.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Suzy | 47 | Half shared |
| Qualtrics | 32 | Mostly your own |
| kantar.com | 11 | Mostly your own |
| Toluna | 7 | Mostly your own |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

33% of your page is unique, relevant and defensible — a strong share, and the thing to protect in any rewrite.

- **Distinctive message share:** 79% — prominent space spent on claims no competitor makes.
- **Ownable share:** 33% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **Confident, defensible, trustworthy insights** (Hero, 75% of the set) — also on kantar.com, Suzy, Qualtrics
  - _"Get consumer insights you can confidently defend"_
- **Named customers and case studies as proof** (Section, 75% of the set) — also on kantar.com, Suzy, Qualtrics
  - _"Trusted by major brands including Coca-Cola, TikTok, Tesco, DoorDash, Heineken, Virgin, eBay, PepsiCo, Unilever, M&S, Diageo, Perrigo, Pernod Ricard"_
- **Confident, defensible, trustworthy insights** (Section, 75% of the set) — also on kantar.com, Suzy, Qualtrics
  - _"I love that it doesn't hallucinate, spots gaps in our existing research, and highlights contradictions (Kepak)"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **Works for any size or department** (Section, 75% of the set) — also on Suzy, Toluna, Qualtrics
  - _"For needs big or small, Bounce it"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Insights confident enough to defend to stakeholders | outcome | Hero | 25% | anyone | yes | Contested |
| Insights delivered in days, not weeks | quality | Hero | 25% | anyone | yes | Contested |
| Less time gathering data, more time acting | outcome | Hero | 0% | anyone | yes | Unique for now |
| Built by researchers, for researchers | category | Hero | 0% | anyone | no | Unique for now |
| Do more research with fewer resources | outcome | Hero | 0% | anyone | yes | Unique for now |
| Instantly query your existing research repository | capability | Hero | 0% | some | yes | Unique and owned |
| Trusted by named major consumer brands | proof | Section | 25% | anyone | yes | Contested |
| AI does not hallucinate; flags contradictions | proof | Section | 0% | some | yes | Unique and owned |
| Handles projects of any size | segment | Section | 0% | anyone | no | Unique for now |
| Keeps project momentum moving | quality | Section | 25% | anyone | no | Contested |
| Fast data collection and analysis (customer quote) | proof | Section | 0% | anyone | yes | Unique for now |
| Studies custom-designed to your business question | outcome | Section | 0% | anyone | yes | Unique for now |
| Answers with traceable citations, not keyword hits | capability | Section | 0% | some | yes | Unique and owned |
| Combines tool speed with human expertise | quality | Section | 0% | anyone | yes | Unique for now |
| Dedicated researchers manage and guarantee quality | proof | Section | 0% | some | yes | Unique and owned |
| DIY tools are slow and resource-heavy for custom work | quality | Section | 0% | anyone | no | Unique for now |
| Experts critique and reframe your brief | capability | Section | 0% | some | yes | Unique and owned |
| Full-service agencies are slow and expensive | quality | Section | 0% | anyone | no | Unique for now |
| Generic AI assistants lack research context | quality | Section | 0% | anyone | no | Unique for now |
| Identifies gaps in your existing research | capability | Section | 0% | some | yes | Unique and owned |
| Launch custom studies with a research lead | capability | Section | 0% | some | yes | Unique and owned |
| New studies feed back into your repository | capability | Section | 0% | some | yes | Unique and owned |

## What we compared

- **Bounce** (your page) — https://www.bounceinsights.com/
- **kantar.com** — https://www.kantar.com/industries/media
- **Suzy** — https://www.suzy.com/
- **Toluna** — https://www.toluna.com/
- **Qualtrics** — https://www.qualtrics.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)