Your page scores 79 out of 100 for sameness against the 4 competitors you named.

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

• Commodity · 100%Table stakesHero

  drives enrollment growth and institutional health

  • “We help higher education institutions strengthen enrollment, grow market demand, and build long-term financial sustainability.”
  • “We help institutions assess performance, model future scenarios, and build integrated strategies that drive sustainable enrollment growth and financial health.”
  • “Strengthen your recruitment strategy and improve conversion across the enrollment funnel.”

  You say this 3 different ways.

  SIG, Carnegie, CampusWorks and Encoura all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

  This is grouped wrong
  They say

  • SIG“We partner with colleges and universities to solve strategic, enrollment, and advancement problems”
  • Carnegie“Build the Class That Builds Your Future”
  • CampusWorks“Enrollment Management Services for Higher Education”
  • Encoura“Empowering Institutions Across the Full Student Lifecycle”
• Commodity · 100%Table stakesSection

  data and analytics produce decision-ready insight

  • “Through higher education market research, assessment, and data analysis, we uncover the insights needed to make informed, confident decisions about where to…”

  Common ground with SIG, Carnegie, CampusWorks and Encoura. Say it if buyers need it — lower on the page, where it is not the thing they read first.

  This is grouped wrong
  They say

  • SIG“Every day is a chance to dismantle the status quo.”
  • Carnegie“We dive deep into your enrollment data, student journeys, and market dynamics to reveal where connection gaps exist and where opportunity lives”
  • CampusWorks“Market Insights: Know what's happening not just locally, but globally”
  • Encoura“Unlock Strategic Insights into Your Brand, Competition, and Programs”
• Commodity · 100%Table stakesSection

  hands-on implementation and ongoing support, not just advice

  • “Fill critical gaps and build long-term capability with experienced enrollment professionals.”
  • “Transform your Slate CRM into a powerful engine for enrollment success.”
  • “Through ongoing optimization, performance measurement, training, and continuous improvement, we help institutions adapt, refine, and sustain long-term success.”
  • “From systems design and operational improvement to execution support and change management, we help institutions implement solutions that drive measurable…”

  You say this 4 different ways.

  SIG, Carnegie, CampusWorks and Encoura make the same claim. It cannot set you apart, so it should not carry the section.

  This is grouped wrong
  They say

  • SIG“implement and optimize systems”
  • Carnegie“Through continuous monitoring, A/B testing, and yield reporting, we refine performance to maximize ROI and student yield”
  • CampusWorks“If knowledge is power, implementation is a superpower”
  • Encoura“Collaborate with Search Experts”
• Commodity · 75%Table stakesSection

  integrated end-to-end approach across the institution

  • “Our work connects strategy, systems, and operations into a cohesive approach that institutions can run, refine, and sustain over time.”

  A buyer comparing tabs sees this on SIG, CampusWorks and Encoura too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down.

  This is grouped wrong
  They say

  • SIG“SIG's Strategic Advisory practice helps institutions achieve alignment on where they're headed and the strategy required to get there, before committing…”
  • CampusWorks“Your CampusWorks team has the depth and breadth to allow you to partner with one firm to deliver the assessment, the plan, and the results”
  • Encoura“Share Progress and Align Your Entire Institution”
• Commodity · 75%Table stakesSection

  named clients and customer proof

  • “Worked with institutions including Charles R. Drew University, Old Dominion University, Jefferson, Wilson, Ozarks, University of Dayton, Siena, Loyola…”
  • “"I honestly cannot imagine the last year without the support of BPS." — Melissa Martin, Director of Enrollment Marketing, Mary Baldwin University”
  • “The BPS Enrollment Management Symposium brings together a curated group of industry leaders and experts to share insights, discuss emerging trends, and…”

  You say this 3 different ways.

  SIG, Carnegie and Encoura got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

  This is grouped wrong
  They say

  • SIG“1000 University and College Clients”
  • Carnegie“'Partnering with Carnegie, we now have a full student lifecycle strategy that gives us confidence that we can successfully recruit students who belong at…”
  • Encoura“We empower over 2,000 institutions with solutions for every stage of the student journey”
• Contested · 50%SharpenSection

  deep higher-ed insider expertise

  • “As former institutional leaders and practitioners, we understand the realities institutions face: shifting markets, limited capacity, and increasing pressure…”

  SIG and CampusWorks are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

  This is grouped wrong
  They say

  • SIG“SIG brings strategy, systems, and lived higher ed expertise together”
  • CampusWorks“Our team of enrollment professionals provides an outside perspective to clearly identify your unique challenges”
• Contested · 50%SharpenSection

  improves compliance and back-office efficiency

  • “Improve the effectiveness, compliance, and efficiency of your financial aid office.”

  Shared with SIG and CampusWorks. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • SIG“From penetration tests to security audits to strategic consulting, we equip you with the information you need to protect your most sensitive assets”
  • CampusWorks“Resulting in notable changes in efficiency — and quickly”
• Contested · 50%SharpenSection

  solutions tailored to each institution

  • “We develop tailored enrollment, operational, and organizational solutions aligned with institutional goals, market opportunity, and long-term sustainability.”

  Shared with CampusWorks and Encoura. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

  This is grouped wrong
  They say

  • CampusWorks“We offer customized solutions — and do it in real-time”
  • Encoura“Customize outreach with personas that resonate”

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

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