Your page scores 53 out of 100 for sameness against the 4 competitors you named.

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

• Commodity · 75%Table stakesHero

  Grows enrollment for institutions

  • “We help higher education institutions strengthen enrollment, grow market demand, and build long-term financial sustainability.”
  • “Align your enrollment strategy with institutional goals through data-informed planning and actionable insight.”

  You say this 2 different ways.

  Carnegie, eab.com and Huron cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

  This is grouped wrong
  They say

  • Carnegie“Your Yield-Focused Strategy Will Build Healthy Enrollment”
  • eab.com“Our experts operate as an extension of your team and partner with you to maximize inquiries, improve yield, and increase enrollments for your institution”
  • Huron“Student recruitment marketing: Identify best-fit prospects, construct the ideal audience, and engage prospective students in multiple ways throughout the…”
• Commodity · 100%Table stakesSection

  Team of experienced higher-ed practitioners

  • “As former institutional leaders and practitioners, we understand the realities institutions face”

  Common ground with SIG, Carnegie, eab.com and Huron. Say it if buyers need it — lower on the page, where it is not the thing they read first.

  This is grouped wrong
  They say

  • SIG“300+ Technical and Professional Certifications”
  • Carnegie“specialized expertise”
  • eab.com“we drive results with a cutting-edge, highly coordinated, research-backed approach”
  • Huron“Many of our leaders have served in college and university leadership positions, including presidents, provosts, CFOs, CIOs, and deans.”
• Contested · 50%KeepHero

  Leading/trusted provider in the category

  • “Strategic Enrollment Partners”

  Carnegie and eab.com say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

  This is grouped wrong
  They say

  • Carnegie“Carnegie is the student connection company”
  • eab.com“Enroll360 is the leader in student-centric recruitment”
• Commodity · 75%Table stakesSection

  Customer testimonials and success stories as proof

  • “"I honestly cannot imagine the last year without the support of BPS." - Melissa Martin, Director of Enrollment Marketing, Mary Baldwin University”

  SIG, Carnegie and eab.com make the same claim (75% of the set). It cannot set you apart, so it should not carry the section.

  This is grouped wrong
  They say

  • SIG“I almost look at SIG as our safety net...SIG is going to be there to help pick us up—because they're in it with us for the long haul.”
  • Carnegie“Carnegie's strategic approach to brand elevation and enrollment marketing has been nothing short of transformative for Georgia Southern University (client…”
  • eab.com“It's not just a great collaboration, but these are people that we trust. - Tom Oliver, Quincy University”
• Commodity · 75%Table stakesSection

  Data and research drive decisions

  • “Through higher education market research, assessment, and data analysis, we uncover the insights needed to make informed, confident decisions about where to…”

  A buyer comparing tabs sees this on Carnegie, eab.com and Huron too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down.

  This is grouped wrong
  They say

  • Carnegie“Market Research: Insight that drives smarter growth. Understand your audiences, competitive landscape, and opportunities through rigorous market research that…”
  • eab.com“This data allows us to surface new best practices faster than other companies and execute our marketing with up-to-the-minute intelligence”
  • Huron“Data and analytics: Translate data into actionable insights with an extensive higher education analytics strategy that establishes data management and…”
• Commodity · 75%Table stakesSection

  Holistic strategy aligning people, systems, process

  • “Our work connects strategy, systems, and operations into a cohesive approach that institutions can run, refine, and sustain over time.”

  SIG, Carnegie and Huron got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

  This is grouped wrong
  They say

  • SIG“SIG brings strategy, systems, and lived higher ed expertise together to help institutions break down silos”
  • Carnegie“Your Institutional Strategy Will Turn High-Stakes Decisions Into Long-Term Vitality”
  • Huron“We turn complexity into collaborative action, aligning people, processes, technology, and strategy to advance your mission and accelerate results.”
• Commodity · 75%Table stakesSection

  Named institutional clients as proof

  • “Our Clients [logos of numerous universities including Charles R. Drew University, Old Dominion University, University of the Ozarks, Siena, Loyola Marymount…”

  Shared with SIG, Carnegie and eab.com, 75% of the set. True of you, true of them — which is exactly why it will not decide anything.

  This is grouped wrong
  They say

  • SIG“1000 University and College Clients”
  • Carnegie“from hundreds of client partnerships”
  • eab.com“We have dedicated teams conducting rigorous, ongoing testing and data analysis across our enrollment partner base of more than 1,200+ colleges and universities”
• Commodity · 75%Table stakesSection

  Solutions tailored to each institution

  • “Whether you need a strategic partner or targeted support, we meet you where you are.”
  • “We develop tailored enrollment, operational, and organizational solutions aligned with institutional goals, market opportunity, and long-term sustainability.”
  • “BPS takes the time to understand your institution”

  You say this 3 different ways.

  Nothing wrong with the claim; Carnegie, eab.com and Huron just make it as well. Treat it as the price of entry and spend the prominent space elsewhere.

  This is grouped wrong
  They say

  • Carnegie“solutions tailored to your unique strengths and challenges”
  • eab.com“EAB has tailored partnerships powered by an unrivaled expertise and a connected ecosystem to reach and enroll your future classes”
  • Huron“We understand the ripple effects each issue can have across your institution.”
• Contested · 50%SharpenSection

  Financial aid operations and awarding strategy

  • “Leverage financial aid as a strategic driver of enrollment and revenue.”
  • “Improve the effectiveness, compliance, and efficiency of your financial aid office.”

  You say this 2 different ways.

  eab.com and Huron are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

  This is grouped wrong
  They say

  • eab.com“Financial Aid Optimization ensures every dollar you commit to aid is used to further your enrollment and net tuition revenue goals”
  • Huron“Improve affordability and access: Redesign pricing strategies, deploy targeted financial aid, and strengthen recruitment, retention, and completion strategies…”
• Contested · 50%SharpenSection

  Supports implementation and ongoing optimization

  • “Through ongoing optimization, performance measurement, training, and continuous improvement, we help institutions adapt, refine, and sustain long-term success.”
  • “From systems design and operational improvement to execution support and change management, we help institutions implement solutions that drive measurable…”
  • “BPS rolls up our sleeves and work alongside you”

  You say this 3 different ways.

  Shared with eab.com and Huron. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

  This is grouped wrong
  They say

  • eab.com“EAB Consulting delivers hands-on, expert-led support to help institutions execute strategic priorities and drive measurable impact”
  • Huron“We partner with you to bring a strategic, practical perspective to our work and deliver actionable recommendations.”
• Contested · 25%SharpenSection

  Brand differentiation and positioning

  • “Stand out in a competitive market with a brand grounded in data and shaped by insight.”

  Contested ground: Carnegie claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.

  This is grouped wrong
  They say

  • Carnegie“Your Humanized Brand Will Inspire Lasting Affinity”
• Contested · 25%SharpenSection

  Implements and optimizes campus systems/CRM

  • “Transform your Slate CRM into a powerful engine for enrollment success.”

  Section-level, and shared: Shared with SIG. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

  This is grouped wrong
  They say

  • SIG“Experts in Ellucian, Salesforce, and Slate”

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

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