Your verdict
Your page is half shared.
About half of what your page says, First Page Sage also says. You're less same than 7 of the 8 Marketing agencies sites scored (category avg 60).
Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average Marketing agencies category leader scores 60; you scored 49.
You are 11 points less same than the average Marketing agencies category leader.
Closest overlap: First Page Sage
Of the 4 sites you named, First Page Sage echoes the most of what your page says. Scored the same way against the rest of the set, First Page Sage sits at 52.
First Page Sage is the competitor you sound most like.
Room to own more
28% of your claim space is ownable: unique, relevant, and hard to copy.
28% is ownable, and every claim you own already leads.
Three changes worth testing first.
Chosen by rule from the comparison with SEO Optimizers, Thrive Internet Marketing Company, Brand LTD and First Page Sage: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “Growth Systems For Contractors Who Want More Calls”
SEO Optimizers, Thrive Internet Marketing Company and First Page Sage say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “HVAC Field Experience”
Keep the fact, lose the position: sEO Optimizers, Thrive Internet Marketing Company and First Page Sage say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
The verdict is above. The claim-by-claim work is behind your code.
Enter the six-digit code we emailed to unlock what you can own, where you blend in with the competitors' exact wording beside yours, and the full claim inventory the scores are computed from.
- What you can own — the claims that are yours to keep, and the ones buried in body copy
- Where you blend in — shared territory, with their wording next to yours
- Every claim, with how common it is and whether it is copyable
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
28% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
5 claims pass all three tests. Unlock to see them.
Where you blend in
11 prominent territories on your page are shared with the set, 6 of them by most of it. Unlock to see them with the competitors’ exact wording.
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 62 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | n/a | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 45 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 55 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 13 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 41 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (5 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Growth Systems For Contractors Who Want More Calls”.
SEO Optimizers, Thrive Internet Marketing Company and First Page Sage say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “HVAC Field Experience”.
Keep the fact, lose the position: sEO Optimizers, Thrive Internet Marketing Company and First Page Sage say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour hero copy says “2M+ Annual Readers”.
This is the set's common ground — SEO Optimizers, Thrive Internet Marketing Company and First Page Sage say it too (75% of the set). It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.
- 4Table stakesYour hero copy says “I help home service businesses turn search, reviews, content, websites, and follow up into steady local leads.”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the hero should carry a claim they will only find here.
- 5Table stakesYour section copy says “Get Found: Local SEO, service pages, Google Business Profile, and content.”.
True of you and true of them: SEO Optimizers, Thrive Internet Marketing Company, Brand LTD and First Page Sage all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “Rank higher in local search.”.
In the section: True of you and true of them: SEO Optimizers, Thrive Internet Marketing Company and First Page Sage say it too (75% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.
- 7Table stakesYour section copy says “Each trade needs a different growth plan matched to market, service mix, season, sales process, and local com…”.
In the section: Keep the fact, lose the position: sEO Optimizers, Thrive Internet Marketing Company and First Page Sage say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.
- 8Table stakesYour section copy says “Verified by DesignRush”.
In the section: A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.
