Your verdict
Your page is mostly the same.
Most of what your page says, Cotiviti says too. You're less same than 121 of the 366 SaaS sites scored (SaaS avg 56).
Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
More same than average
The average SaaS site scores 56; you scored 65.
You are 9 points more same than the average SaaS site.
Closest overlap: Cotiviti
Of the 4 sites you named, Cotiviti echoes the most of what your page says. Scored the same way against the rest of the set, Cotiviti sits at 66.
Cotiviti is the competitor you sound most like.
Room to own more
21% of your claim space is ownable: unique, relevant, and hard to copy. 5 of those claims sit in body copy, where few readers reach them.
21% is ownable, and 5 buried opportunities could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with Availity, Optum, Cotiviti and Machinify: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “helping health plans improve efficiency, quality, and financial performance while keeping humans in control”
Availity, Optum, Cotiviti and Machinify all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “50% faster documentation”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “14% improvement in hit rate with full visibility into decision rationale”
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
SurfaceYours alone. Test it higher up.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
21% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 2
- High provider satisfaction score
“94% provider satisfaction”
- Multi-fold ROI delivered to plans
“9x return on investment for payments program”
Buried in body copy · 5
- Faster clinical documentation
“50% faster documentation”
- Improved hit rate on payment integrity findings
“14% improvement in hit rate with full visibility into decision rationale”
- Year-round documentation review against HEDIS quality measures
“Year-round clinical documentation evaluation against HEDIS, and other quality measures”
- Share of prior authorizations approved in real time
“85% real-time approvals”
- More accurate clinical decisions than alternatives
“30% more accurate decisions”
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%KeepHeroconnected intelligence across data and workflows
- “Clinical intelligence that powers health plan operations”
- “reducing friction, improving coordination, and compounding value over time”
You say this 2 different ways.
Availity, Optum, Cotiviti and Machinify all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.
They say- Availity“Helps you seamlessly connect across the healthcare ecosystem”
- Optum“Support connected care”
- Cotiviti“Cotiviti connects data, workflows, and intelligence across the healthcare ecosystem”
- Machinify“One platform for all you do”
- Commodity · 100%Table stakesHeroreduces administrative burden and cost
- “helping health plans improve efficiency, quality, and financial performance while keeping humans in control”
Availity, Optum, Cotiviti and Machinify all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- Availity“Digital Correspondence: Reduce print and postage costs and replace manual processes with digital solutions”
- Optum“Drive growth, financial performance and clinical excellence with actionable data and analytics through technology and managed services”
- Cotiviti“helping payers, providers, and government programs operate with greater accuracy, efficiency, and confidence”
- Machinify“Machinify's high-precision solutions optimize financial impact”
- Commodity · 100%Table stakesSectionAI automation frees staff and lifts productivity
- “Cohere combines domain-specific AI with human expertise, helping teams spend less time gathering information and more time applying clinical judgment”
Common ground with Availity, Optum, Cotiviti and Machinify. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- Availity“Simplifies complex processes like prior authorizations”
- Optum“For payers, this shows our commitment to data-driven innovation and operational excellence through AI-powered automation”
- Cotiviti“AI capabilities help organizations improve accuracy, automate workflows, support faster decisions, and identify opportunities that would otherwise remain hidden”
- Machinify“Our AI operating system, combined with proven expertise, untangles healthcare data”
- Commodity · 100%Table stakesSectionquantified ROI and financial results
- “9x return on investment for payments program”
Availity, Optum, Cotiviti and Machinify make the same claim. It cannot set you apart, so it should not carry the section. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Availity“Automated, self-service solution has improved efficiency, reduced denials, and increased revenue”
- Optum“Improve accuracy and manage your financial performance”
- Cotiviti“Improve payment accuracy and reduce unnecessary costs across the claims lifecycle”
- Machinify“See how accuracy, service, and AI help you recover more and reduce friction”
- Commodity · 75%Table stakesSectionscale proof: customers, lives, volume
- “25M covered lives”
- “Proven at scale.”
- “47M plan/provider interactions”
You say this 3 different ways.
A buyer comparing tabs sees this on Optum, Cotiviti and Machinify too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down.
They say- Optum“On average, Optum Infusion nurses spend approximately 1,300 hours per year providing care to patients”
- Cotiviti“25 of 25 Largest U.S. health plans as clients”
- Machinify“85+ Customers, including 18 of the top 20 health plans”
- Contested · 50%SharpenSectionhumans stay in control and AI is explainable
- “AI handles the administrative work while humans remain in control of critical decisions”
Cotiviti and Machinify are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- Cotiviti“AI Requires More Than Data”
- Machinify“Feedback loops improve continuously from humans in the loop and business outcomes”
- Contested · 50%SharpenSectionreal-time decisions and faster turnaround
- “faster reviews (up to X%)”
Shared with Optum and Machinify. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Optum“This recognition highlights our ability to streamline workflows, enhance decision-making and accelerate care delivery”
- Machinify“delivers industry-leading speed”
- Contested · 25%SharpenSectioncustomer satisfaction and service proof
- “94% provider satisfaction”
Machinify is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Machinify“Machinify's key strengths are effective delivery of savings and responsiveness”
Claim-by-claim evidence
Every claim on your page (25)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Improves efficiency, quality and financial performance “helping health plans improve efficiency, quality, and financial performance while keeping humans in control” | outcome | Hero | 75% | 100% | Anyone could say it | Yes | Commodity |
Connected intelligence across data, workflows and functions “Clinical intelligence that powers health plan operations” | category | Hero | 50% | 100% | Anyone could say it | Yes | Contested |
Covered lives under management “25M covered lives” | proof | Section | 50% | 75% | Copyable with effort | Yes | Contested |
Proven at scale with large client base “Proven at scale.” | proof | Section | 50% | 75% | Copyable with effort | Yes | Contested |
Volume of transactions/interactions processed “47M plan/provider interactions” | proof | Section | 50% | 75% | Copyable with effort | Yes | Contested |
AI plus human expertise frees staff from information gathering “Cohere combines domain-specific AI with human expertise, helping teams spend less time gathering information and more time applying clinical judgment” | capability | Section | 25% | 100% | Anyone could say it | Yes | Contested |
Built for and trusted by health plans/cliniciansgrouping uncertain “Built for plans. Trusted by clinicians.” | segment | Section | 25% | 50% | Anyone could say it | No | Contested |
Humans stay in control of decisions “AI handles the administrative work while humans remain in control of critical decisions” | quality | Section | 25% | 50% | Anyone could say it | Yes | Contested |
Insights from one function inform another, compounding value “reducing friction, improving coordination, and compounding value over time” | outcome | Section | 25% | 100% | Anyone could say it | Yes | Contested |
Speeds patient access to care, faster reviews “faster reviews (up to X%)” | proof | Section | 25% | 50% | Anyone could say it | Yes | Contested |
AI identifies improper payments and automates audit decisions “Leverage AI-powered intelligence to identify inappropriate payments and automate audit decisioning” | capability | Body | 25% | 100% | Anyone could say it | Yes | Contested |
AI surfaces rising-risk members and closes care gapsgrouping uncertain “AI surfaces rising-risk members, closes care gaps, and generates compliant care plans within existing workflows” | capability | Body | 25% | 75% | Anyone could say it | Yes | Contested |
Automates prior authorization workflow “Automate prior authorization” | capability | Body | 25% | 100% | Anyone could say it | Yes | Contested |
Guides providers to lower-cost site-of-service decisionsgrouping uncertain “Guide providers to patient and cost-optimized decisions, such as site-of-service changes” | capability | Body | 25% | 25% | Copyable with effort | Yes | Contested |
Lifts auditor/reviewer productivity “30% lift in auditor efficiency” | proof | Body | 25% | 100% | Copyable with effort | Yes | Contested |
Prepay prevention reduces provider abrasion “Shift payment integrity upstream with pre-pay capabilities that prevent overpayments while reducing provider abrasion” | capability | Body | 25% | 75% | Copyable with effort | Yes | Contested |
Transparent, explainable algorithms and rationale “Deploy transparent algorithms with root cause analysis” | capability | Body | 25% | 50% | Anyone could say it | Yes | Contested |
High provider satisfaction score “94% provider satisfaction” | proof | Section | 0% | 25% | Copyable with effort | Yes | Unique and owned |
Multi-fold ROI delivered to plans “9x return on investment for payments program” | proof | Section | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Faster clinical documentation “50% faster documentation” | proof | Body | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Improved hit rate on payment integrity findings “14% improvement in hit rate with full visibility into decision rationale” | proof | Body | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Improves care transition management “improving care transition management” | outcome | Body | 0% | 75% | Anyone could say it | No | Unique for now |
More accurate clinical decisions than alternatives “30% more accurate decisions” | proof | Body | 0% | 0% | Copyable with effort | Yes | Unique and owned |
Share of prior authorizations approved in real time “85% real-time approvals” | proof | Body | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Year-round documentation review against HEDIS quality measures “Year-round clinical documentation evaluation against HEDIS, and other quality measures” | capability | Body | 0% | 75% | Copyable with effort | Yes | Unique and owned |
- Improves efficiency, quality and financial performance“helping health plans improve efficiency, quality, and financial performance while keeping humans in control”outcomeHerosame claim 75%same territory 100%Anyone could say itCommodityAlso on Optum, Cotiviti, Machinify
- Connected intelligence across data, workflows and functions“Clinical intelligence that powers health plan operations”categoryHerosame claim 50%same territory 100%Anyone could say itContestedAlso on Cotiviti, Machinify
- Covered lives under management“25M covered lives”proofSectionsame claim 50%same territory 75%Copyable with effortContestedAlso on Cotiviti, Machinify
- Proven at scale with large client base“Proven at scale.”proofSectionsame claim 50%same territory 75%Copyable with effortContestedAlso on Cotiviti, Machinify
- Volume of transactions/interactions processed“47M plan/provider interactions”proofSectionsame claim 50%same territory 75%Copyable with effortContestedAlso on Optum, Cotiviti
- AI plus human expertise frees staff from information gathering“Cohere combines domain-specific AI with human expertise, helping teams spend less time gathering information and more time applying clinical judgment”capabilitySectionsame claim 25%same territory 100%Anyone could say itContestedAlso on Machinify
- Built for and trusted by health plans/cliniciansgrouping uncertain“Built for plans. Trusted by clinicians.”segmentSectionsame claim 25%same territory 50%Anyone could say itnot a buying criterionContestedAlso on Availity
- Humans stay in control of decisions“AI handles the administrative work while humans remain in control of critical decisions”qualitySectionsame claim 25%same territory 50%Anyone could say itContestedAlso on Machinify
- Insights from one function inform another, compounding value“reducing friction, improving coordination, and compounding value over time”outcomeSectionsame claim 25%same territory 100%Anyone could say itContestedAlso on Cotiviti
- Speeds patient access to care, faster reviews“faster reviews (up to X%)”proofSectionsame claim 25%same territory 50%Anyone could say itContestedAlso on Optum
- AI identifies improper payments and automates audit decisions“Leverage AI-powered intelligence to identify inappropriate payments and automate audit decisioning”capabilityBodysame claim 25%same territory 100%Anyone could say itContestedAlso on Availity
- AI surfaces rising-risk members and closes care gapsgrouping uncertain“AI surfaces rising-risk members, closes care gaps, and generates compliant care plans within existing workflows”capabilityBodysame claim 25%same territory 75%Anyone could say itContestedAlso on Cotiviti
- Automates prior authorization workflow“Automate prior authorization”capabilityBodysame claim 25%same territory 100%Anyone could say itContestedAlso on Availity
- Guides providers to lower-cost site-of-service decisionsgrouping uncertain“Guide providers to patient and cost-optimized decisions, such as site-of-service changes”capabilityBodysame claim 25%same territory 25%Copyable with effortContestedAlso on Optum
- Lifts auditor/reviewer productivity“30% lift in auditor efficiency”proofBodysame claim 25%same territory 100%Copyable with effortContestedAlso on Machinify
- Prepay prevention reduces provider abrasion“Shift payment integrity upstream with pre-pay capabilities that prevent overpayments while reducing provider abrasion”capabilityBodysame claim 25%same territory 75%Copyable with effortContestedAlso on Machinify
- Transparent, explainable algorithms and rationale“Deploy transparent algorithms with root cause analysis”capabilityBodysame claim 25%same territory 50%Anyone could say itContestedAlso on Machinify
- High provider satisfaction score“94% provider satisfaction”proofSectionsame claim 0%same territory 25%Copyable with effortUnique and owned
- Multi-fold ROI delivered to plans“9x return on investment for payments program”proofSectionsame claim 0%same territory 100%Copyable with effortUnique and owned
- Faster clinical documentation“50% faster documentation”proofBodysame claim 0%same territory 100%Copyable with effortUnique and owned
- Improved hit rate on payment integrity findings“14% improvement in hit rate with full visibility into decision rationale”proofBodysame claim 0%same territory 100%Copyable with effortUnique and owned
- Improves care transition management“improving care transition management”outcomeBodysame claim 0%same territory 75%Anyone could say itnot a buying criterionUnique for now
- More accurate clinical decisions than alternatives“30% more accurate decisions”proofBodysame claim 0%same territory 0%Copyable with effortUnique and owned
- Share of prior authorizations approved in real time“85% real-time approvals”proofBodysame claim 0%same territory 50%Copyable with effortUnique and owned
- Year-round documentation review against HEDIS quality measures“Year-round clinical documentation evaluation against HEDIS, and other quality measures”capabilityBodysame claim 0%same territory 75%Copyable with effortUnique and owned
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 90 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 50 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 80 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 29 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 58 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 53 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (5 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “helping health plans improve efficiency, quality, and financial performance while keeping humans in control”.
Availity, Optum, Cotiviti and Machinify all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour section copy says “Cohere combines domain-specific AI with human expertise, helping teams spend less time gathering information…”.
Keep the fact, lose the position: availity, Optum, Cotiviti and Machinify all say it too, and your section is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “reducing friction, improving coordination, and compounding value over time”.
This is the set's common ground — Availity, Optum, Cotiviti and Machinify all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 4Table stakesYour section copy says “9x return on investment for payments program”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 5Table stakesYour section copy says “25M covered lives”.
True of you and true of them: Optum, Cotiviti and Machinify say it too (75% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “Proven at scale.”.
In the section: Optum, Cotiviti and Machinify say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 7Table stakesYour section copy says “47M plan/provider interactions”.
In the section: Keep the fact, lose the position: optum, Cotiviti and Machinify say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.
- 8Table stakesYour body copy says “Leverage AI-powered intelligence to identify inappropriate payments and automate audit decisioning”.
In the body: True of you and true of them: Availity, Optum, Cotiviti and Machinify all say it too. That is why it decides nothing, and why the body is the wrong place to spend it.
- 9Surface“50% faster documentation” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
- 10Surface“14% improvement in hit rate with full visibility into decision rationale” is yours alone, and buyers weigh it.
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
- 11Surface“30% more accurate decisions” is yours alone, and buyers weigh it.
No competitor page makes this claim. Today it is in body copy; it is a candidate for the space the table-stakes lines are taking.
- 12Surface“85% real-time approvals” is yours alone, and buyers weigh it.
The rest of the set has nothing on this ground. Buried in body copy it does no work; higher up it is the one line a comparing buyer cannot find elsewhere.
- 13Surface“Year-round clinical documentation evaluation against HEDIS, and other quality measures” is yours alone, and buyers weigh it.
Filed in body copy: Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







