Your verdict
Your page is half shared.
About half of what your page says, holisticai.com also says. You're less same than 3 of the 6 AI app builders sites scored (category avg 54).
Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
More same than average
The average AI app builders category leader scores 54; you scored 55.
You are 1 point more same than the average AI app builders category leader.
Closest overlap: holisticai.com
Of the 3 sites you named, holisticai.com echoes the most of what your page says. Scored the same way against the rest of the set, holisticai.com sits at 72.
holisticai.com is the competitor you sound most like.
Room to own more
22% of your claim space is ownable: unique, relevant, and hard to copy.
22% is ownable, and every claim you own already leads.
Three changes worth testing first.
Chosen by rule from the comparison with OneTrust, ServiceNow and holisticai.com: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “10x Faster Compliance with EU AI Act, NIST, ISO”
OneTrust, ServiceNow and holisticai.com all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Powered by a Knowledge Graph fusing global regulatory intelligence with your business context”
Keep the fact, lose the position: oneTrust, ServiceNow and holisticai.com all say it too, and your hero is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
22% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 5
- Purpose-built for governing autonomous AI agents
“AI Governance, Built for the Agentic Era”
- Top analyst scores across agents, models and apps
“100% Forrester Perfect Scores across Agents, Models, Apps”
- Standards-body participation behind our content
“Policy packs written by the team in the room where AI governance standards are made: ISO, NIST, EU Parliament, NATO, OECD”
- Built from scratch, not bolted onto legacy GRC
“We didn't bolt AI features onto a GRC tool; built the platform for Measurable Trust from scratch”
- Controls automatically tailored to use-case context and jurisdiction
“A claims agent in EU insurance gets different controls than a marketing agent in US retail, automatically”
Buried in body copy · 0
Nothing buried. Every claim you own is already above body copy.
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%Table stakesHerogovernance accelerates rather than slows AI delivery
- “10x Faster Compliance with EU AI Act, NIST, ISO”
OneTrust, ServiceNow and holisticai.com all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- OneTrust“so your business can innovate quickly, move faster, and stay in control”
- ServiceNow“Simplify and improve operations through automation and robust security”
- holisticai.com“AI Governance that Accelerates Transformation”
- Commodity · 100%Table stakesHeropre-built policy content mapped to regulations
- “Powered by a Knowledge Graph fusing global regulatory intelligence with your business context”
- “Policy packs written by the team in the room where AI governance standards are made: ISO, NIST, EU Parliament, NATO, OECD”
- “A claims agent in EU insurance gets different controls than a marketing agent in US retail, automatically”
- “Policy packs containing regulatory intelligence for every major AI standard, policy and regulation”
You say this 4 different ways.
Common ground with OneTrust, ServiceNow and holisticai.com. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- OneTrust“Regulatory and contract intelligence that helps teams stay ahead of evolving obligations across jurisdictions”
- ServiceNow“Out-of-the-box governance workflows and content packs for EU AI Act, NIST AI RMF, and state regulations such as the California AI Transparency Act”
- holisticai.com“Risk scores mapped directly to EU AI Act, NIST AI RMF, and ISO 42001 compliance requirements”
- Commodity · 67%Table stakesHerothird-party analyst and award recognition
- “100% Forrester Perfect Scores across Agents, Models, Apps”
- “Named one of the Most Innovative Companies of 2026 by Fast Company”
You say this 2 different ways.
OneTrust and holisticai.com make the same claim (67% of the set). It cannot set you apart, so it should not carry the hero. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- OneTrust“OneTrust Named a Visionary in the 2026 Gartner Magic Quadrant for AI Governance Platforms”
- holisticai.com“Holistic AI Named a Challenger in the 2026 Gartner Magic Quadrant for AI Governance Platforms”
- Commodity · 100%Table stakesSectionautomates compliance workflows and audit evidence
- “Continuous, contextual risk assessment including agentic risk & control library”
- “Turn policy into code with pre-built policy packs, automated workflows, and audit-ready evidence”
You say this 2 different ways.
OneTrust, ServiceNow and holisticai.com make the same claim. It cannot set you apart, so it should not carry the section.
They say- OneTrust“AI Governance: Embed compliance and control across the AI lifecycle”
- ServiceNow“Enforce integrated controls and demonstrate compliance continuously, without spreadsheets or bottlenecks”
- holisticai.com“Enforce regulatory compliance — continuously, automatically, and audit-ready from day one”
- Commodity · 100%Table stakesSectioncontinuous monitoring with real-time risk alerts
- “Continuous monitoring, drift detection and real-time alerts”
A buyer comparing tabs sees this on OneTrust, ServiceNow and holisticai.com. Yours earns nothing by repeating it up top; it can live lower down.
They say- OneTrust“Continuously monitor AI risk posture so teams can spot issues early, strengthen controls, and act early”
- ServiceNow“Continuously monitor and evaluate AI agents' performance through metrics and log traces”
- holisticai.com“Assess risk before production and continuously monitor deployed models for drift, degradation, and adversarial threats”
- Commodity · 100%Table stakesSectionreal-time enforcement of policies and controls
- “You cannot govern millisecond decisions with a monthly audit. We don't.”
OneTrust, ServiceNow and holisticai.com got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.
They say- OneTrust“Data Use Governance: Enable data use with real-time policy enforcement for AI-ready data”
- ServiceNow“Enforce runtime governance for AI at scale”
- holisticai.com“Deployment gates, approval workflows, and kill switches — powered by Guardian Agents that enforce policies autonomously with human-in-the-loop oversight”
- Commodity · 100%Table stakesSectionsingle unified platform covering all AI governance
- “The Only Pure-Play Platform Governing Every Layer, Including Agents”
- “One Platform to Govern Every AI Entity”
You say this 2 different ways.
Shared with OneTrust, ServiceNow and holisticai.com. True of you, true of them — which is exactly why it will not decide anything.
They say- OneTrust“Connect privacy, data, AI, and technology risk in one continuous system”
- ServiceNow“ServiceNow AI Control Tower gives you a central hub to discover, secure, govern, observe, and measure any AI across your enterprise”
- holisticai.com“Holistic AI unifies discovery, testing, monitoring, and compliance into a single system that seamlessly integrates into your AI stack”
- Commodity · 67%Table stakesSectiondiscovers and gives full visibility into all AI systems
- “Discover and catalog every AI system, agent, vendor and model”
Nothing wrong with the claim; ServiceNow and holisticai.com just make it as well. Treat it as the price of entry and spend the prominent space elsewhere.
They say- ServiceNow“Automatically inventory any AI agent, model, and MCP server from first or third parties with no blind spots”
- holisticai.com“Identify shadow AI across your entire ecosystem”
- Commodity · 67%Table stakesSectionnamed enterprise customers and testimonials as proof
- “Mastercard uses Credo AI to manage AI risk and responsibly implement generative AI with better speed and scale”
- “Enterprises across insurance, financial services, federal, and healthcare are already scaling on Credo AI”
You say this 2 different ways.
Across 2 of your lines: OneTrust and holisticai.com cover this territory. Buyers may need to hear it, but in your section it spends the first impression on shared ground.
They say- OneTrust“Trusted by Thousands of Global Customers”
- holisticai.com“The end-to-end AI governance platform trusted by global enterprises running AI at scale”
- Commodity · 67%Table stakesSectionquantified scale and cost-of-inaction statistics
- “60% of enterprises are scaling AI, only a fraction are governing it”
Section-level, and shared: A buyer comparing tabs sees this on OneTrust and holisticai.com too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down.
They say- OneTrust“The speed of AI adoption is exposing the next governance gap”
- holisticai.com“60% of AI is shadow AI, undocumented”
- Contested · 33%SharpenSectionintegrates with existing enterprise stack
- “Native integrations across your existing stack”
OneTrust is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- OneTrust“AI-driven data discovery and classification across 200+ connectors to identify sensitive data and support consistent policy enforcement”
Claim-by-claim evidence
Every claim on your page (25)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Automates compliance workflows and produces audit-ready evidence “Turn policy into code with pre-built policy packs, automated workflows, and audit-ready evidence” | capability | Section | 100% | 100% | Anyone could say it | Yes | Commodity |
Continuous monitoring of AI risk with real-time alerts “Continuous monitoring, drift detection and real-time alerts” | capability | Section | 100% | 100% | Anyone could say it | Yes | Commodity |
Pre-built policy packs for major AI regulations and standards “Policy packs containing regulatory intelligence for every major AI standard, policy and regulation” | capability | Section | 100% | 100% | Copyable with effort | Yes | Commodity |
Single unified platform governing every AI entity “One Platform to Govern Every AI Entity” | category | Section | 100% | 100% | Anyone could say it | Yes | Commodity |
Automated risk assessment and testing of AI systems “Continuous, contextual risk assessment including agentic risk & control library” | capability | Section | 67% | 100% | Anyone could say it | Yes | Commodity |
Discovers and inventories all AI systems including shadow AI “Discover and catalog every AI system, agent, vendor and model” | capability | Section | 67% | 67% | Copyable with effort | Yes | Commodity |
Most enterprises scale AI without governing it “60% of enterprises are scaling AI, only a fraction are governing it” | proof | Section | 67% | 67% | Anyone could say it | No | Commodity |
Runtime enforcement of policies at machine speed “You cannot govern millisecond decisions with a monthly audit. We don't.” | quality | Section | 67% | 100% | Copyable with effort | Yes | Commodity |
Trusted by large global enterprise customers “Enterprises across insurance, financial services, federal, and healthcare are already scaling on Credo AI” | proof | Section | 67% | 67% | Anyone could say it | Yes | Commodity |
Knowledge graph fusing regulatory intelligence with business context “Powered by a Knowledge Graph fusing global regulatory intelligence with your business context” | capability | Hero | 33% | 100% | Copyable with effort | Yes | Contested |
Platform discovers, enforces policy and manages AI risk end to endgrouping uncertain “Helps enterprises discover their AI, enforce policy, manage AI risk and achieve Measurable Trust” | outcome | Hero | 33% | 100% | Anyone could say it | Yes | Contested |
Named customer attests to trust outcomes “Mastercard uses Credo AI to manage AI risk and responsibly implement generative AI with better speed and scale” | proof | Section | 33% | 67% | Anyone could say it | No | Contested |
Native integrations with existing enterprise stack “Native integrations across your existing stack” | capability | Section | 33% | 33% | Copyable with effort | Yes | Contested |
Only pure-play vendor covering every governance layer “The Only Pure-Play Platform Governing Every Layer, Including Agents” | proof | Section | 33% | 100% | Copyable with effort | Yes | Contested |
Compliance work is dramatically faster than manual “10x Faster Compliance with EU AI Act, NIST, ISO” | outcome | Hero | 0% | 100% | Anyone could say it | Yes | Unique for now |
Human expert services support deployment “Backed by forward-deployed experts” | capability | Hero | 0% | 0% | Anyone could say it | Yes | Unique for now |
Purpose-built for governing autonomous AI agents “AI Governance, Built for the Agentic Era” | category | Hero | 0% | 0% | Copyable with effort | Yes | Unique and owned |
Recognized as an innovative company by a media award “Named one of the Most Innovative Companies of 2026 by Fast Company” | proof | Hero | 0% | 67% | Anyone could say it | No | Unique for now |
Top analyst scores across agents, models and apps “100% Forrester Perfect Scores across Agents, Models, Apps” | proof | Hero | 0% | 67% | Copyable with effort | Yes | Unique and owned |
We created/defined the AI governance category “Credo AI created the AI governance category” | proof | Hero | 0% | 0% | Copyable with effort | No | Unique and owned |
Built from scratch, not bolted onto legacy GRC “We didn't bolt AI features onto a GRC tool; built the platform for Measurable Trust from scratch” | quality | Section | 0% | 0% | Copyable with effort | Yes | Unique and owned |
Controls automatically tailored to use-case context and jurisdiction “A claims agent in EU insurance gets different controls than a marketing agent in US retail, automatically” | capability | Section | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Standards-body participation behind our content “Policy packs written by the team in the room where AI governance standards are made: ISO, NIST, EU Parliament, NATO, OECD” | proof | Section | 0% | 100% | Hard to copy | Yes | Unique and owned |
No credit card required to start “No credit card required” | quality | Body | 0% | 0% | Anyone could say it | No | Unique for now |
Volume of transactions protected metric “143B+ Transactions Protected” | proof | Body | 0% | 67% | Anyone could say it | No | Unique for now |
- Automates compliance workflows and produces audit-ready evidence“Turn policy into code with pre-built policy packs, automated workflows, and audit-ready evidence”capabilitySectionsame claim 100%same territory 100%Anyone could say itCommodityAlso on OneTrust, ServiceNow, holisticai.com
- Continuous monitoring of AI risk with real-time alerts“Continuous monitoring, drift detection and real-time alerts”capabilitySectionsame claim 100%same territory 100%Anyone could say itCommodityAlso on OneTrust, ServiceNow, holisticai.com
- Pre-built policy packs for major AI regulations and standards“Policy packs containing regulatory intelligence for every major AI standard, policy and regulation”capabilitySectionsame claim 100%same territory 100%Copyable with effortCommodityAlso on OneTrust, ServiceNow, holisticai.com
- Single unified platform governing every AI entity“One Platform to Govern Every AI Entity”categorySectionsame claim 100%same territory 100%Anyone could say itCommodityAlso on OneTrust, ServiceNow, holisticai.com
- Automated risk assessment and testing of AI systems“Continuous, contextual risk assessment including agentic risk & control library”capabilitySectionsame claim 67%same territory 100%Anyone could say itCommodityAlso on OneTrust, holisticai.com
- Discovers and inventories all AI systems including shadow AI“Discover and catalog every AI system, agent, vendor and model”capabilitySectionsame claim 67%same territory 67%Copyable with effortCommodityAlso on ServiceNow, holisticai.com
- Most enterprises scale AI without governing it“60% of enterprises are scaling AI, only a fraction are governing it”proofSectionsame claim 67%same territory 67%Anyone could say itnot a buying criterionCommodityAlso on OneTrust, holisticai.com
- Runtime enforcement of policies at machine speed“You cannot govern millisecond decisions with a monthly audit. We don't.”qualitySectionsame claim 67%same territory 100%Copyable with effortCommodityAlso on ServiceNow, holisticai.com
- Trusted by large global enterprise customers“Enterprises across insurance, financial services, federal, and healthcare are already scaling on Credo AI”proofSectionsame claim 67%same territory 67%Anyone could say itCommodityAlso on OneTrust, holisticai.com
- Knowledge graph fusing regulatory intelligence with business context“Powered by a Knowledge Graph fusing global regulatory intelligence with your business context”capabilityHerosame claim 33%same territory 100%Copyable with effortContestedAlso on OneTrust
- Platform discovers, enforces policy and manages AI risk end to endgrouping uncertain“Helps enterprises discover their AI, enforce policy, manage AI risk and achieve Measurable Trust”outcomeHerosame claim 33%same territory 100%Anyone could say itContestedAlso on ServiceNow
- Named customer attests to trust outcomes“Mastercard uses Credo AI to manage AI risk and responsibly implement generative AI with better speed and scale”proofSectionsame claim 33%same territory 67%Anyone could say itnot a buying criterionContestedAlso on OneTrust
- Native integrations with existing enterprise stack“Native integrations across your existing stack”capabilitySectionsame claim 33%same territory 33%Copyable with effortContestedAlso on OneTrust
- Only pure-play vendor covering every governance layer“The Only Pure-Play Platform Governing Every Layer, Including Agents”proofSectionsame claim 33%same territory 100%Copyable with effortContestedAlso on ServiceNow
- Compliance work is dramatically faster than manual“10x Faster Compliance with EU AI Act, NIST, ISO”outcomeHerosame claim 0%same territory 100%Anyone could say itUnique for now
- Human expert services support deployment“Backed by forward-deployed experts”capabilityHerosame claim 0%same territory 0%Anyone could say itUnique for now
- Purpose-built for governing autonomous AI agents“AI Governance, Built for the Agentic Era”categoryHerosame claim 0%same territory 0%Copyable with effortUnique and owned
- Recognized as an innovative company by a media award“Named one of the Most Innovative Companies of 2026 by Fast Company”proofHerosame claim 0%same territory 67%Anyone could say itnot a buying criterionUnique for now
- Top analyst scores across agents, models and apps“100% Forrester Perfect Scores across Agents, Models, Apps”proofHerosame claim 0%same territory 67%Copyable with effortUnique and owned
- We created/defined the AI governance category“Credo AI created the AI governance category”proofHerosame claim 0%same territory 0%Copyable with effortnot a buying criterionUnique and owned
- Built from scratch, not bolted onto legacy GRC“We didn't bolt AI features onto a GRC tool; built the platform for Measurable Trust from scratch”qualitySectionsame claim 0%same territory 0%Copyable with effortUnique and owned
- Controls automatically tailored to use-case context and jurisdiction“A claims agent in EU insurance gets different controls than a marketing agent in US retail, automatically”capabilitySectionsame claim 0%same territory 100%Copyable with effortUnique and owned
- Standards-body participation behind our content“Policy packs written by the team in the room where AI governance standards are made: ISO, NIST, EU Parliament, NATO, OECD”proofSectionsame claim 0%same territory 100%Hard to copyUnique and owned
- No credit card required to start“No credit card required”qualityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterionUnique for now
- Volume of transactions protected metric“143B+ Transactions Protected”proofBodysame claim 0%same territory 67%Anyone could say itnot a buying criterionUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 72 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 43 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 74 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 32 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 38 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 42 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (4 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “10x Faster Compliance with EU AI Act, NIST, ISO”.
OneTrust, ServiceNow and holisticai.com all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “Powered by a Knowledge Graph fusing global regulatory intelligence with your business context”.
Keep the fact, lose the position: oneTrust, ServiceNow and holisticai.com all say it too, and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour hero copy says “Named one of the Most Innovative Companies of 2026 by Fast Company”.
This is the set's common ground — OneTrust and holisticai.com say it too (67% of the set). It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.
- 4Table stakesYour hero copy says “100% Forrester Perfect Scores across Agents, Models, Apps”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the hero should carry a claim they will only find here.
- 5Table stakesYour section copy says “Continuous, contextual risk assessment including agentic risk & control library”.
True of you and true of them: OneTrust, ServiceNow and holisticai.com all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “Turn policy into code with pre-built policy packs, automated workflows, and audit-ready evidence”.
In the section: This is the set's common ground — OneTrust, ServiceNow and holisticai.com all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 7Table stakesYour section copy says “Continuous monitoring, drift detection and real-time alerts”.
In the section: Keep the fact, lose the position: oneTrust, ServiceNow and holisticai.com all say it too, and your section is spending its first impression on the same territory as theirs.
- 8Table stakesYour section copy says “Policy packs containing regulatory intelligence for every major AI standard, policy and regulation”.
In the section: OneTrust, ServiceNow and holisticai.com all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







