# Your page scores 77 out of 100 for sameness against the 2 competitors you named.

Put your page next to Epassi and a buyer would struggle to tell them apart — you are closest on the benefits you promise.

- **Your page:** https://de.egym-wellpass.com/de-de
- **Compared against:** Wellhub (wellhub.com), Epassi (epassi.de)
- **Sameness Index:** 77 — Interchangeable
- **Ownable share:** 12% (of 17% distinctive)
- **Report:** https://grader.wynter.com/c/de-egym-wellpass-com-9EHTAq4

**How you compare · vs 366 SaaS sites** — 21 points more same than the average SaaS site. The average SaaS site scores 56; you scored 77. You are less same than 18 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 2 competitors, commonness can only take 3 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 87 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 100 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 88 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 7 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 37 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 59 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Interchangeable** — Swap the logo and a buyer wouldn't notice.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Epassi | 80% |
| Wellhub | 73% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

12% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 17% — prominent space spent on claims no competitor makes.
- **Ownable share:** 12% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **improves employee health and wellbeing** (Hero, 100% of the set) — also on Wellhub, Epassi
  - _"Halte deine Belegschaft gesund und motiviert"_
- **on-site and digital/online offering** (Hero, 100% of the set) — also on Wellhub, Epassi
  - _"Vor Ort und Online"_
- **improves employee health and wellbeing** (Hero, 100% of the set) — also on Wellhub, Epassi
  - _"Ein Corporate Benefit mit Wirkung"_
- **large network of partner venues and offers** (Hero, 100% of the set) — also on Wellhub, Epassi
  - _"Eine flexible Mitgliedschaft, unlimitierter Zugang zu 16.000 Partnern"_
- **large network of partner venues and offers** (Hero, 100% of the set) — also on Wellhub, Epassi
  - _"mit nur einer einzigen Mitgliedschaft"_
- **unlimited or flexible access for employees** (Hero, 100% of the set) — also on Wellhub, Epassi
  - _"Mitarbeitende erhalten unbegrenzten Zugang zu tausenden hochwertigen Sport- und Wellnesspartnern"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **wide variety of activity types for all lifestyles** (Section, 100% of the set) — also on Wellhub, Epassi
  - _"Fitness, Yoga, Klettern oder Meditation angeboten"_
- **improves employee health and wellbeing** (Section, 100% of the set) — also on Wellhub, Epassi
  - _"Die Arbeitgebermarke stärken, die Mitarbeiterbindung erhöhen und die Fehlzeiten senken"_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Keeps the workforce healthy and motivated | outcome | Hero | 100% | anyone | yes | Commodity |
| Offers available both on-site and online | capability | Hero | 100% | anyone | yes | Commodity |
| A corporate benefit that actually has impact | quality | Hero | 50% | anyone | no | Contested |
| Access to 16,000+ sport and wellness partners | quality | Hero | 50% | some | yes | Contested |
| Single membership unlocks the whole network | capability | Hero | 50% | anyone | yes | Contested |
| Employees get unlimited access to partners | outcome | Hero | 0% | some | yes | Unique and owned |
| Wide variety of sports and activity types | capability | Section | 100% | anyone | yes | Commodity |
| App puts health tracking in employees' hands | category | Section | 50% | anyone | yes | Contested |
| Improves retention and cuts absenteeism | outcome | Section | 50% | anyone | yes | Contested |
| Large on-site network across Germany and Austria | capability | Section | 50% | some | yes | Contested |
| Minimal administrative effort for the employer | outcome | Section | 50% | anyone | yes | Contested |
| Thousands of online courses on demand | capability | Section | 50% | some | yes | Contested |
| Attracts talent and strengthens employer brand | outcome | Section | 50% | anyone | yes | Contested |
| Built specifically for companies | category | Section | 50% | anyone | no | Contested |
| Customer quotes praising the mental/physical mix | proof | Section | 50% | anyone | no | Contested |
| Partner studios gain access to large member base | proof | Section | 50% | some | yes | Contested |
| Integrates with existing HR systems | capability | Section | 0% | some | yes | Unique and owned |
| Challenges and workouts drive motivation | capability | Body | 50% | anyone | no | Contested |
| Maximum flexibility anytime, anywhere | quality | Body | 50% | anyone | yes | Contested |
| Automatically measures fitness metrics and BioAge | capability | Body | 0% | structural | no | Unique and owned |
| Daily personalized recommendations toward goals | outcome | Body | 0% | anyone | no | Unique for now |
| Customer quotes on recruiting advantage | proof | Body | 0% | anyone | no | Unique for now |
| Partners also win members' family as private customers | outcome | Body | 0% | anyone | no | Unique for now |

## What we compared

- **Wellpass (EGYM Wellpass)** (your page) — https://de.egym-wellpass.com/de-de
- **Wellhub** — https://wellhub.com/de-de/
- **Epassi** — https://epassi.de/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)