# Your page scores 69 out of 100 for sameness against the 3 competitors you named.

Most of what your page says, Epassi says too — the overlap is heaviest in the features you list.

- **Your page:** https://de.egym-wellpass.com/de-de
- **Compared against:** Wellhub (wellhub.com), Epassi (epassi.de), Urban Sports Club (urbansportsclub.com)
- **Sameness Index:** 69 — Mostly the same
- **Ownable share:** 4% (of 18% distinctive)
- **Report:** https://grader.wynter.com/c/de-egym-wellpass-com-DjNchpw

**How you compare · vs 366 SaaS sites** — 13 points more same than the average SaaS site. The average SaaS site scores 56; you scored 69. You are less same than 62 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 3 competitors, commonness can only take 4 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 81 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 67 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 89 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 50 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 37 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 54 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly the same** — Most of your claims are also theirs. Only the details differ.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Epassi | 82% |
| Wellhub | 76% |
| Urban Sports Club | 50% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 4% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 18% — prominent space spent on claims no competitor makes.
- **Ownable share:** 4% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **wide variety of activities for every lifestyle** (Hero, 100% of the set) — also on Wellhub, Epassi, Urban Sports Club
  - _"Vor Ort und Online"_
- **one membership unlocks a large partner network** (Hero, 100% of the set) — also on Wellhub, Epassi, Urban Sports Club
  - _"unbegrenzten Zugang zu tausenden hochwertigen Sport- und Wellnesspartnern"_
- **one membership unlocks a large partner network** (Hero, 100% of the set) — also on Wellhub, Epassi, Urban Sports Club
  - _"mit nur einer einzigen Mitgliedschaft"_
- **low admin effort and fast rollout** (Section, 100% of the set) — also on Wellhub, Epassi, Urban Sports Club
  - _"reduzieren wir euren administrativen Aufwand auf ein absolutes Minimum"_
- **one membership unlocks a large partner network** (Section, 100% of the set) — also on Wellhub, Epassi, Urban Sports Club
  - _"Mit Wellpass gewinnst du mit nur einem Vertrag über 690.000 Mitarbeitende aus über 21.000 Firmen für dein Studio"_
- **wide variety of activities for every lifestyle** (Section, 100% of the set) — also on Wellhub, Epassi, Urban Sports Club
  - _"Bei über 16.000 Partnern findet jedes Teammitglied exakt das Sportangebot, das perfekt zum eigenen Alltag passt"_
- **app gives employees control, tracking and motivation** (Section, 100% of the set) — also on Wellhub, Epassi, Urban Sports Club
  - _"Die Wellpass-App – die Gesundheit in der Hand!"_
- **helps recruit and retain talent** (Section, 67% of the set) — also on Wellhub, Urban Sports Club
  - _"Talente anziehen, Mitarbeitende binden und echte Wertschätzung zeigen"_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Customer testimonials cite recruiting advantage** (Body, 0% of the set)
  - _"„EGYM Wellpass ist bei den Bewerbungsgesprächen ein echter Trumpf.“ – Julia Dorfmeister, Recruiterin"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Keeps workforce healthy and motivated | outcome | Hero | 100% | anyone | yes | Commodity |
| A corporate benefit that has real impact | outcome | Hero | 67% | anyone | no | Commodity |
| Both on-site and online/digital offerings | capability | Hero | 67% | anyone | yes | Commodity |
| Large partner network accessible with one membership | outcome | Hero | 67% | some | yes | Commodity |
| One membership/contract covers everything | capability | Hero | 33% | anyone | yes | Contested |
| Broad range of sport and wellness activity types | capability | Section | 100% | anyone | yes | Commodity |
| Minimal administrative effort for the employer | outcome | Section | 67% | anyone | yes | Commodity |
| Mix of physical and mental offerings balances demanding work | proof | Section | 67% | anyone | yes | Commodity |
| Partners gain access to large member base | proof | Section | 67% | some | yes | Commodity |
| Something suitable for every employee's lifestyle | outcome | Section | 67% | anyone | yes | Commodity |
| Thousands of online/on-demand classes available | capability | Section | 67% | anyone | yes | Commodity |
| App gives employees control of their health | capability | Section | 33% | anyone | no | Contested |
| Attracts and retains talent, strengthens employer brand | outcome | Section | 67% | anyone | yes | Commodity |
| Corporate fitness platform for employee wellbeing | category | Section | 33% | anyone | no | Contested |
| Built specifically for companies | segment | Section | 0% | anyone | no | Unique for now |
| Integrates with existing HR systems | capability | Section | 0% | some | yes | Unique and owned |
| Simple check-in flow via app | capability | Body | 67% | anyone | yes | Commodity |
| Challenges and workouts add motivation | capability | Body | 33% | anyone | no | Contested |
| App calculates a biological age score | capability | Body | 0% | structural | no | Unique and owned |
| Automatically measures strength, endurance, flexibility, metabolism | capability | Body | 0% | structural | no | Unique and owned |
| Customer testimonials cite recruiting advantage | proof | Body | 0% | anyone | yes | Unique for now |
| Personalized daily recommendations toward fitness goals | outcome | Body | 0% | some | no | Unique and owned |
| Tracks progress and logs check-ins | capability | Body | 0% | anyone | no | Unique for now |
| Train anywhere, anytime with full flexibility | quality | Body | 33% | anyone | yes | Contested |
| Partners win members' families as private customers | outcome | Body | 0% | anyone | no | Unique for now |

## What we compared

- **EGYM Wellpass** (your page) — https://de.egym-wellpass.com/de-de
- **Wellhub** — https://wellhub.com/de-de/
- **Epassi** — https://epassi.de/
- **Urban Sports Club** — https://urbansportsclub.com/b2b

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)