# Your page scores 75 out of 100 for sameness against the 3 competitors you named.

Put your page next to Appian and a buyer would struggle to tell them apart — you are closest on the benefits you promise.

- **Your page:** https://decisions.com/
- **Compared against:** Appian (appian.com), Camunda (camunda.com), Nintex (nintex.com)
- **Sameness Index:** 75 — Interchangeable
- **Ownable share:** 12% (of 34% distinctive)
- **Report:** https://grader.wynter.com/c/decisions-com-ktAgCJo

**How you compare · vs 366 SaaS sites** — 19 points more same than the average SaaS site. The average SaaS site scores 56; you scored 75. You are less same than 26 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 3 competitors, commonness can only take 4 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 80 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 100 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 85 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 17 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 25 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 71 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Interchangeable** — Swap the logo and a buyer wouldn't notice.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Appian | 86 | Interchangeable |
| Nintex | 79 | Interchangeable |
| Camunda | 65 | Mostly the same |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

12% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 34% — prominent space spent on claims no competitor makes.
- **Ownable share:** 12% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **handles enterprise complexity and scale** (Hero, 100% of the set) — also on Appian, Camunda, Nintex
  - _"Built to master complexity."_
- **orchestrates AI agents, people and systems** (Hero, 100% of the set) — also on Appian, Camunda, Nintex
  - _"Orchestrate instantly. Innovate endlessly."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **orchestrates AI agents, people and systems** (Section, 100% of the set) — also on Appian, Camunda, Nintex
  - _"Build and manage first- and third-party agents at scale with visual tools to design agent actions, a rules engine for governed intelligent decisioning, and…"_
- **governance, policy and compliance controls built in** (Section, 100% of the set) — also on Appian, Camunda, Nintex
  - _"AI orchestration you can trust. Design, deploy, and govern AI agents with confidence."_
- **saves time and cuts manual work** (Section, 100% of the set) — also on Appian, Camunda, Nintex
  - _"70% less manual work time"_
- **visibility and operational intelligence** (Section, 100% of the set) — also on Appian, Camunda, Nintex
  - _"Process Intelligence: Gain visibility into operations and bring clarity and accountability to AI-driven outcomes."_
- **named customers and testimonials as proof** (Section, 100% of the set) — also on Appian, Camunda, Nintex
  - _"Trusted by organizations running complex, high-stakes operations."_
- **orchestrates AI agents, people and systems** (Section, 100% of the set) — also on Appian, Camunda, Nintex
  - _"Decisions coordinates the full process, including business rules, exceptions, human review, and AI-driven work—unlike workflow tools or integration platforms."_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Orchestrates AI agents, people, and systems on one platform | category | Hero | 100% | anyone | yes | Commodity |
| Platform built to handle operational complexity | quality | Hero | 33% | anyone | yes | Contested |
| Instant orchestration enables endless innovation | outcome | Hero | 0% | anyone | no | Unique for now |
| Adapt to change in real time as advantage | outcome | Hero | 33% | anyone | yes | Contested |
| Build, deploy, and manage AI agents at scale | capability | Section | 100% | anyone | yes | Commodity |
| Govern AI agents with oversight and control | outcome | Section | 100% | anyone | yes | Commodity |
| Cuts manual work substantially | outcome | Section | 67% | anyone | yes | Commodity |
| Process visibility and operational intelligence | capability | Section | 67% | anyone | yes | Commodity |
| Trusted by organizations with high-stakes operations | proof | Section | 67% | anyone | yes | Commodity |
| Coordinates rules, exceptions, and human review end-to-end | capability | Section | 33% | some | yes | Contested |
| Serves large enterprises at full scale | segment | Section | 33% | anyone | no | Contested |
| 70% faster rules changes | outcome | Section | 0% | some | yes | Unique and owned |
| Workflow automation across systems and integrations | capability | Section | 67% | anyone | yes | Commodity |
| Adds automation layer over existing core systems | category | Section | 33% | anyone | yes | Contested |
| Business users change rules without code | capability | Section | 33% | anyone | yes | Contested |
| 40% lower total cost of ownership | outcome | Section | 0% | some | yes | Unique and owned |
| Named a leader by industry analysts | proof | Section | 33% | some | yes | Contested |
| Customer says platform enables competing at business speed | proof | Section | 0% | anyone | no | Unique for now |
| Serves mid-market buyers | segment | Section | 0% | anyone | no | Unique for now |
| Top analyst ranking in Gartner decision intelligence | proof | Section | 0% | some | yes | Unique and owned |
| Customer says bottlenecks eliminated | proof | Body | 0% | anyone | no | Unique for now |
| Faster insurance rating and quoting via centralized rules | outcome | Body | 0% | some | no | Unique and owned |
| Orchestration matters more than deploying AI | quality | Body | 0% | anyone | no | Unique for now |
| Approachable for .NET developers adding workflow | proof | Body | 0% | some | no | Unique and owned |
| Used across many industry process use cases | capability | Body | 0% | anyone | no | Unique for now |

## What we compared

- **Decisions** (your page) — https://decisions.com/
- **Appian** — https://appian.com/
- **Camunda** — https://camunda.com/
- **Nintex** — https://www.nintex.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)