We couldn’t read secova.de. It is excluded from every figure below, so the set is 2 competitors, not 3.
Your verdict
Your page is mostly the same.
Most of what your page says, Bounti says too. You're less same than 146 of the 366 SaaS sites scored (SaaS avg 56).
Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
More same than average
The average SaaS site scores 56; you scored 60.
You are 4 points more same than the average SaaS site.
Closest overlap: Bounti
Of the 2 sites you named, Bounti echoes the most of what your page says: 64% of it, weighted by placement. Scored the same way you were, against the rest of the set, Bounti's own Sameness Index is 45. Those are different measures: the first is overlap with your page, the second is how same Bounti's whole page is.
Bounti is the competitor you sound most like.
Room to own more
17% of your claim space is ownable: unique, relevant, and hard to copy. 3 of those claims sit in body copy, where few readers reach them.
17% is ownable, and 3 buried opportunities could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with Bounti and Intertek Alchemy: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “Make operational excellence part of daily work”
Bounti and Intertek Alchemy all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “You can modularly complement any of our training sessions or create any number of your own lessons”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “Reduction in jobsite accidents”
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
SurfaceYours alone. Test it higher up.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
17% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 4
- Training delivered in 35+ languages
“in 35+ languages”
- Auditors recognize the platform, speeding audits
“Auditors are familiar with doinstruct and are happy when the platform is used, which also makes audits faster”
- Native-language training without a translation project
“Workers learn in the language they think in — without you running a translation project”
- No app download, email or password required
“No app downloads, email, or passwords needed”
Buried in body copy · 3
- Reduces jobsite accidents
“Reduction in jobsite accidents”
- Customers can build or modify their own lessons
“You can modularly complement any of our training sessions or create any number of your own lessons”
- Simple per-user-per-year pricing
“You only pay per user per year”
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%Table stakesHeroimproves safety, quality and compliance outcomes
- “Make operational excellence part of daily work”
Bounti and Intertek Alchemy all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- Bounti“Ensure consistent standards and quality across your organization”
- Intertek Alchemy“Proven to improve safety, productivity, and employee engagement”
- Commodity · 100%Table stakesHeronamed customers and broad adoption as proof
- “Trusted by 400+ frontline teams”
Common ground with Bounti and Intertek Alchemy. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- Bounti“Trusted by leading Multi-unit operators”
- Intertek Alchemy“Impacting 1,500 clients”
- Commodity · 100%Table stakesSectionmobile, frictionless access for any worker
- “No app downloads, email, or passwords needed”
- “Employees can access it anytime, anywhere via smartphone or tablet”
You say this 2 different ways.
Bounti and Intertek Alchemy make the same claim. It cannot set you apart, so it should not carry the section. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Bounti“Train 100% of your employees with a single tap”
- Intertek Alchemy“Train large groups at once or with individual eLearning, on-site or remote”
- Commodity · 100%Table stakesSectionpurpose-built for frontline/deskless workforces
- “The tools you've tried weren't built for this. doinstruct is.”
A buyer comparing tabs sees this on Bounti and Intertek Alchemy. Yours earns nothing by repeating it up top; it can live lower down.
They say- Bounti“Built for frontline operations”
- Intertek Alchemy“We are the world's leading expert on frontline workers”
- Commodity · 100%Table stakesSectionquantified customer results as proof
- “Average cost savings across our customers”
- “Since everyone has been trained in their native language, production has been running stably — 50% fewer human-caused downtimes, 0% training chaos”
- “Average training success rate in first month”
- “Audit deviations across 400+ customers”
You say this 4 different ways.
Bounti and Intertek Alchemy got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.
They say- Bounti“Training costs saved by 68%”
- Intertek Alchemy“It's a lifesaver and a money saver”
- Contested · 50%SharpenHeroAI turns existing content into training fast
- “AI that turns knowledge and expertise into training your teams can understand and apply”
- “With Genius, I can turn a work instruction or Powerpoint into an easy-to-understand training in minutes - in all the languages we need”
You say this 2 different ways.
Bounti is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- Bounti“Convert manuals, handbooks, SOPs, as well as wikis, into interactive training in minutes”
- Contested · 50%SharpenHerocredibility from domain expertise and origin
- “Built by operators”
Shared with Bounti. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Bounti“Developed in Germany”
- Contested · 50%SharpenSectionaudit-ready records speed up audits
- “Auditors are familiar with doinstruct and are happy when the platform is used, which also makes audits faster”
- “Audit-ready every day”
You say this 2 different ways.
Shared with Intertek Alchemy. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Intertek Alchemy“Robust, easy-to-use admin tools and automated documentation”
- Contested · 50%SharpenSectionautomates training assignment, tracking and admin
- “Mirror your org chart. Smart automations assign the right training to the right roles, track completion, and send reminders”
- “Managers and supervisors can get back to running the floor”
You say this 2 different ways.
Contested ground: Bounti claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.
They say- Bounti“Digitize routine tasks and compliance workflows. Set automated reminders and manage processes more efficiently”
- Contested · 50%SharpenSectioncapture and share internal expert knowledge
- “Capture the expertise of your most experienced workers”
Section-level, and shared: Bounti is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Bounti“Your internal knowledge base with document storage in the employee app”
- Contested · 50%SharpenSectioncentral analytics and reporting
- “Oversee your entire organization or dive into the details with our analytics dashboard”
Section-level, and shared: Shared with Bounti. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Bounti“Track impact on performance, monitor understanding and identify knowledge gaps on a per-learner and per-location basis”
- Contested · 50%SharpenSectionready-made compliance course library
- “Train your team on everything from the latest HACCP regulations, to hygiene, health and safety standards, and more”
Section-level, and shared: Contested ground: Intertek Alchemy claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.
They say- Intertek Alchemy“Hundreds of customizable courses”
Claim-by-claim evidence
Every claim on your page (27)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Improves safety, quality and compliance outcomes “Make operational excellence part of daily work” | outcome | Hero | 100% | 100% | Anyone could say it | Yes | Commodity |
Trusted by many customer organizations “Trusted by 400+ frontline teams” | proof | Hero | 100% | 100% | Copyable with effort | Yes | Commodity |
Customers achieve measurable cost savings “Average cost savings across our customers” | proof | Section | 100% | 100% | Anyone could say it | Yes | Commodity |
Purpose-built for frontline/deskless operations, unlike generic tools “The tools you've tried weren't built for this. doinstruct is.” | quality | Section | 100% | 100% | Anyone could say it | Yes | Commodity |
AI converts existing documents into training “AI that turns knowledge and expertise into training your teams can understand and apply” | capability | Hero | 50% | 50% | Copyable with effort | Yes | Contested |
Always audit-ready with exportable timestamped records “Audit-ready every day” | outcome | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Automated role-based assignment, tracking and reminders “Mirror your org chart. Smart automations assign the right training to the right roles, track completion, and send reminders” | capability | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Central analytics and reporting across the organization “Oversee your entire organization or dive into the details with our analytics dashboard” | capability | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Create a training in minutes from a document “With Genius, I can turn a work instruction or Powerpoint into an easy-to-understand training in minutes - in all the languages we need” | proof | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Ready-made courses covering regulations and safety standards “Train your team on everything from the latest HACCP regulations, to hygiene, health and safety standards, and more” | capability | Section | 50% | 50% | Copyable with effort | Yes | Contested |
Built by people with operations experience “Built by operators” | proof | Hero | 0% | 50% | Anyone could say it | No | Unique for now |
Training delivered in 35+ languages “in 35+ languages” | capability | Hero | 0% | 0% | Copyable with effort | Yes | Unique and owned |
Auditors recognize the platform, speeding audits “Auditors are familiar with doinstruct and are happy when the platform is used, which also makes audits faster” | proof | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Automation makes the company fully compliantgrouping uncertain “Training used to be high-effort... doinstruct automates everything. We're fully compliant” | proof | Section | 0% | 100% | Anyone could say it | Yes | Unique for now |
Capture expert workers' knowledge, including via video/smart glasses “Capture the expertise of your most experienced workers” | capability | Section | 0% | 50% | Copyable with effort | No | Unique and owned |
Fewer human-caused production downtimes after training “Since everyone has been trained in their native language, production has been running stably — 50% fewer human-caused downtimes, 0% training chaos” | proof | Section | 0% | 100% | Anyone could say it | Yes | Unique for now |
Frees managers/HR from training administration time “Managers and supervisors can get back to running the floor” | outcome | Section | 0% | 50% | Anyone could say it | Yes | Unique for now |
High training completion/success rate in first month “Average training success rate in first month” | proof | Section | 0% | 100% | Anyone could say it | Yes | Unique for now |
Mobile access anytime from phone or tablet “Employees can access it anytime, anywhere via smartphone or tablet” | capability | Section | 0% | 100% | Anyone could say it | Yes | Unique for now |
Native-language training without a translation project “Workers learn in the language they think in — without you running a translation project” | outcome | Section | 0% | 0% | Copyable with effort | Yes | Unique and owned |
No app download, email or password required “No app downloads, email, or passwords needed” | quality | Section | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Reduces audit deviations across customers “Audit deviations across 400+ customers” | proof | Section | 0% | 100% | Anyone could say it | Yes | Unique for now |
ROI/savings calculator available “How much could you save with doinstruct? Calculate now” | outcome | Section | 0% | 0% | Anyone could say it | No | Unique for now |
Customers can build or modify their own lessons “You can modularly complement any of our training sessions or create any number of your own lessons” | capability | Body | 0% | 0% | Anyone could say it | Yes | Unique for now |
Platform was a milestone in customer's safety strategy “Implementing doinstruct as our digital learning platform was a milestone in our safety strategy” | proof | Body | 0% | 100% | Anyone could say it | No | Unique for now |
Reduces jobsite accidents “Reduction in jobsite accidents” | outcome | Body | 0% | 100% | Anyone could say it | Yes | Unique for now |
Simple per-user-per-year pricing “You only pay per user per year” | quality | Body | 0% | 0% | Anyone could say it | Yes | Unique for now |
- Improves safety, quality and compliance outcomes“Make operational excellence part of daily work”outcomeHerosame claim 100%same territory 100%Anyone could say itCommodityAlso on Bounti, Intertek Alchemy
- Trusted by many customer organizations“Trusted by 400+ frontline teams”proofHerosame claim 100%same territory 100%Copyable with effortCommodityAlso on Bounti, Intertek Alchemy
- Customers achieve measurable cost savings“Average cost savings across our customers”proofSectionsame claim 100%same territory 100%Anyone could say itCommodityAlso on Bounti, Intertek Alchemy
- Purpose-built for frontline/deskless operations, unlike generic tools“The tools you've tried weren't built for this. doinstruct is.”qualitySectionsame claim 100%same territory 100%Anyone could say itCommodityAlso on Bounti, Intertek Alchemy
- AI converts existing documents into training“AI that turns knowledge and expertise into training your teams can understand and apply”capabilityHerosame claim 50%same territory 50%Copyable with effortContestedAlso on Bounti
- Always audit-ready with exportable timestamped records“Audit-ready every day”outcomeSectionsame claim 50%same territory 50%Anyone could say itContestedAlso on Intertek Alchemy
- Automated role-based assignment, tracking and reminders“Mirror your org chart. Smart automations assign the right training to the right roles, track completion, and send reminders”capabilitySectionsame claim 50%same territory 50%Anyone could say itContestedAlso on Bounti
- Central analytics and reporting across the organization“Oversee your entire organization or dive into the details with our analytics dashboard”capabilitySectionsame claim 50%same territory 50%Anyone could say itContestedAlso on Bounti
- Create a training in minutes from a document“With Genius, I can turn a work instruction or Powerpoint into an easy-to-understand training in minutes - in all the languages we need”proofSectionsame claim 50%same territory 50%Anyone could say itContestedAlso on Bounti
- Ready-made courses covering regulations and safety standards“Train your team on everything from the latest HACCP regulations, to hygiene, health and safety standards, and more”capabilitySectionsame claim 50%same territory 50%Copyable with effortContestedAlso on Intertek Alchemy
- Built by people with operations experience“Built by operators”proofHerosame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
- Training delivered in 35+ languages“in 35+ languages”capabilityHerosame claim 0%same territory 0%Copyable with effortUnique and owned
- Auditors recognize the platform, speeding audits“Auditors are familiar with doinstruct and are happy when the platform is used, which also makes audits faster”proofSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Automation makes the company fully compliantgrouping uncertain“Training used to be high-effort... doinstruct automates everything. We're fully compliant”proofSectionsame claim 0%same territory 100%Anyone could say itUnique for now
- Capture expert workers' knowledge, including via video/smart glasses“Capture the expertise of your most experienced workers”capabilitySectionsame claim 0%same territory 50%Copyable with effortnot a buying criterionUnique and owned
- Fewer human-caused production downtimes after training“Since everyone has been trained in their native language, production has been running stably — 50% fewer human-caused downtimes, 0% training chaos”proofSectionsame claim 0%same territory 100%Anyone could say itUnique for now
- Frees managers/HR from training administration time“Managers and supervisors can get back to running the floor”outcomeSectionsame claim 0%same territory 50%Anyone could say itUnique for now
- High training completion/success rate in first month“Average training success rate in first month”proofSectionsame claim 0%same territory 100%Anyone could say itUnique for now
- Mobile access anytime from phone or tablet“Employees can access it anytime, anywhere via smartphone or tablet”capabilitySectionsame claim 0%same territory 100%Anyone could say itUnique for now
- Native-language training without a translation project“Workers learn in the language they think in — without you running a translation project”outcomeSectionsame claim 0%same territory 0%Copyable with effortUnique and owned
- No app download, email or password required“No app downloads, email, or passwords needed”qualitySectionsame claim 0%same territory 100%Copyable with effortUnique and owned
- Reduces audit deviations across customers“Audit deviations across 400+ customers”proofSectionsame claim 0%same territory 100%Anyone could say itUnique for now
- ROI/savings calculator available“How much could you save with doinstruct? Calculate now”outcomeSectionsame claim 0%same territory 0%Anyone could say itnot a buying criterionUnique for now
- Customers can build or modify their own lessons“You can modularly complement any of our training sessions or create any number of your own lessons”capabilityBodysame claim 0%same territory 0%Anyone could say itUnique for now
- Platform was a milestone in customer's safety strategy“Implementing doinstruct as our digital learning platform was a milestone in our safety strategy”proofBodysame claim 0%same territory 100%Anyone could say itnot a buying criterionUnique for now
- Reduces jobsite accidents“Reduction in jobsite accidents”outcomeBodysame claim 0%same territory 100%Anyone could say itUnique for now
- Simple per-user-per-year pricing“You only pay per user per year”qualityBodysame claim 0%same territory 0%Anyone could say itUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 50 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 86 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 44 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 24 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 67 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 80 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (3 pages read)
Couldn’t be read — excluded from every figure.
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Make operational excellence part of daily work”.
Bounti and Intertek Alchemy all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “Trusted by 400+ frontline teams”.
Keep the fact, lose the position: bounti and Intertek Alchemy all say it too, and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “Average cost savings across our customers”.
This is the set's common ground — Bounti and Intertek Alchemy all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 4Table stakesYour section copy says “Since everyone has been trained in their native language, production has been running stably — 50% fewer huma…”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 5Table stakesYour section copy says “Average training success rate in first month”.
True of you and true of them: Bounti and Intertek Alchemy all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “Employees can access it anytime, anywhere via smartphone or tablet”.
In the section: Keep the fact, lose the position: bounti and Intertek Alchemy all say it too, and your section is spending its first impression on the same territory as theirs.
- 7Table stakesYour section copy says “No app downloads, email, or passwords needed”.
In the section: Bounti and Intertek Alchemy all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 8Table stakesYour section copy says “The tools you've tried weren't built for this. doinstruct is.”.
In the section: Bounti and Intertek Alchemy all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 9Surface“You can modularly complement any of our training sessions or create any number of your own lessons” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
- 10Surface“Reduction in jobsite accidents” is yours alone, and buyers weigh it.
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
- 11Surface“You only pay per user per year” is yours alone, and buyers weigh it.
No competitor page makes this claim. Today it is in body copy; it is a candidate for the space the table-stakes lines are taking.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







