# Your page scores 53 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but what you say you do and who it's for is where you and McChrystal Group start to sound the same.

- **Your page:** https://echelonfront.com/
- **Compared against:** McChrystal Group (mcchrystalgroup.com), FranklinCovey (franklincovey.com), Korn Ferry (kornferry.com), CCL (Center for Creative Leadership) (ccl.org)
- **Sameness Index:** 53 — Half shared
- **Ownable share:** 6% (of 39% distinctive)
- **Report:** https://grader.wynter.com/c/echelonfront-com-IUDjr_0

**How you compare · vs 48 services sites** — 6 points less same than the average services site. The average services site scores 59; you scored 53. You are less same than 32 of the 48 services sites. The best-differentiated site in the set is at 40.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 89 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 25 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 50 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 34 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | 52 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| McChrystal Group | 78 | Interchangeable |
| FranklinCovey | 61 | Mostly the same |
| CCL (Center for Creative Leadership) | 46 | Half shared |
| Korn Ferry | 27 | Mostly your own |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 6% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 39% — prominent space spent on claims no competitor makes.
- **Ownable share:** 6% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **drives lasting behavior change and business results** (Hero, 100% of the set) — also on McChrystal Group, FranklinCovey, Korn Ferry, CCL (Center for Creative Leadership)
  - _"No Matter The Problem, Leadership Is The Solution."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **programs tailored to your organization** (Hero, 75% of the set) — also on McChrystal Group, FranklinCovey, CCL (Center for Creative Leadership)
  - _"Customized Leadership Programs"_
- **drives lasting behavior change and business results** (Section, 100% of the set) — also on McChrystal Group, FranklinCovey, Korn Ferry, CCL (Center for Creative Leadership)
  - _"our leadership conferences are the right fit for you if you want leadership development that lasts"_
- **drives lasting behavior change and business results** (Section, 100% of the set) — also on McChrystal Group, FranklinCovey, Korn Ferry, CCL (Center for Creative Leadership)
  - _"Echelon Front's mission is to pass on the leadership lessons learned on the battlefield to leaders everywhere, at every level, in every capacity, in order to…"_
- **expert faculty with deep experience** (Section, 75% of the set) — also on McChrystal Group, FranklinCovey, CCL (Center for Creative Leadership)
  - _"Echelon Front's leadership principles come from the most intense environment on Earth: the battlefield"_
- **programs tailored to your organization** (Section, 75% of the set) — also on McChrystal Group, FranklinCovey, CCL (Center for Creative Leadership)
  - _"Leadership Development Services For Enterprises, Teams, & Individuals"_
- **drives lasting behavior change and business results** (Body, 100% of the set) — also on McChrystal Group, FranklinCovey, Korn Ferry, CCL (Center for Creative Leadership)
  - _"You'll be surprised how quickly your leadership paradigm shifts when your team is forced to make decisions that have real-world consequences"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Real-consequence decision experiences shift mindsets fast** (Body, 0% of the set)
  - _"You'll be surprised how quickly your leadership paradigm shifts when your team is forced to make decisions that have real-world consequences"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Training drives trust, challenge and business results | outcome | Hero | 75% | anyone | yes | Commodity |
| We are the leading/premier leadership development provider | category | Hero | 25% | anyone | yes | Contested |
| Leadership is the answer to any business problem | outcome | Hero | 0% | anyone | no | Unique for now |
| Programs customized to your organization's needs | capability | Hero | 50% | anyone | yes | Contested |
| Delivers in-person workshops, keynotes and events | capability | Hero | 0% | anyone | yes | Unique for now |
| Results are proven, not guesswork | outcome | Hero | 0% | anyone | yes | Unique for now |
| Online, on-demand, anytime access to content | capability | Hero | 25% | anyone | yes | Contested |
| Development that produces lasting change | outcome | Section | 75% | anyone | yes | Commodity |
| Mission is to spread leadership lessons broadly | outcome | Section | 25% | anyone | no | Contested |
| Methods forged in military combat operations | proof | Section | 25% | structural | yes | Contested |
| Serves organizations of every size and role | segment | Section | 25% | anyone | no | Contested |
| Client testimonials of transformed leadership | proof | Section | 50% | anyone | yes | Contested |
| Thousands of client organizations including Fortune 100 | proof | Section | 25% | some | yes | Contested |
| Millions of leaders already trained | proof | Section | 0% | some | yes | Unique and owned |
| Concepts are simple and immediately applicable | quality | Section | 25% | anyone | yes | Contested |
| Real-time feedback during development | quality | Section | 0% | anyone | yes | Unique for now |
| Training unavailable from any other provider | quality | Section | 0% | anyone | yes | Unique for now |
| Real-consequence decision experiences shift mindsets fast | outcome | Body | 0% | some | yes | Unique and owned |
| Courses include live sessions, quizzes and role-play | capability | Body | 0% | anyone | no | Unique for now |

## What we compared

- **Echelon Front** (your page) — https://echelonfront.com/
- **McChrystal Group** — https://www.mcchrystalgroup.com/
- **FranklinCovey** — https://www.franklincovey.com/
- **Korn Ferry** — https://www.kornferry.com/
- **CCL (Center for Creative Leadership)** — https://www.ccl.org/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)