# Your page scores 49 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but the features you list is where you and Follo start to sound the same.

- **Your page:** https://fingerspitz.nl/
- **Compared against:** Yonego (yonego.com), Happy Horizon (happyhorizon.com), Adwise (adwise.nl), Follo (folloagency.com)
- **Sameness Index:** 49 — Half shared
- **Ownable share:** 43% (of 53% distinctive)
- **Report:** https://grader.wynter.com/c/fingerspitz-nl-4K92RtU

**How you compare · vs 366 SaaS sites** — 7 points less same than the average SaaS site. The average SaaS site scores 56; you scored 49. You are less same than 275 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 24 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 50 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 93 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 44 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | 63 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Follo | 56% |
| Adwise | 56% |
| Yonego | 49% |
| Happy Horizon | 33% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

43% of your page is unique, relevant and defensible — a strong share, and the thing to protect in any rewrite.

- **Distinctive message share:** 53% — prominent space spent on claims no competitor makes.
- **Ownable share:** 43% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **Data-driven marketing and analytics capability** (Hero, 100% of the set) — also on Yonego, Happy Horizon, Adwise, Follo
  - _"Start met een Growth Audit"_
- **Drives growth for ambitious businesses** (Hero, 75% of the set) — also on Yonego, Adwise, Follo
  - _"Concurrenten te slim af zijn met online strategie"_
- **Third-party recognition: awards, rankings, certifications** (Section, 100% of the set) — also on Yonego, Happy Horizon, Adwise, Follo
  - _"Best agency van Nederland"_
- **Data-driven marketing and analytics capability** (Section, 100% of the set) — also on Yonego, Happy Horizon, Adwise, Follo
  - _"Datagedreven marketing"_
- **Named client case studies as proof** (Section, 100% of the set) — also on Yonego, Happy Horizon, Adwise, Follo
  - _"Gerealiseerde groeiprojecten"_
- **Full-service across all digital disciplines** (Section, 100% of the set) — also on Yonego, Happy Horizon, Adwise, Follo
  - _"actief in search, social, analytics, conversie, data & automation, content & creatie, growth marketing en meer"_
- **Big expert team as differentiator** (Section, 100% of the set) — also on Yonego, Happy Horizon, Adwise, Follo
  - _"inmiddels met 50+ specialisten actief"_
- **Third-party recognition: awards, rankings, certifications** (Section, 100% of the set) — also on Yonego, Happy Horizon, Adwise, Follo
  - _"Door de geweldige resultaten winnen we nationale en internationale awards"_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Certified top-tier partner of major platforms** (Body, 0% of the set)
  - _"Google premier partner"_
- **Client says agency made their marketing smarter and data-driven** (Body, 0% of the set)
  - _"Fingerspitz helpt mij om marketing slimmer en data-gedreven aan te pakken (klantquote Louwman)"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Offers an audit or data analysis as entry point | capability | Hero | 25% | anyone | no | Contested |
| Gives clients a competitive edge over rivals | outcome | Hero | 50% | anyone | yes | Contested |
| Breaks through the client's growth ceiling | outcome | Hero | 25% | anyone | yes | Contested |
| Top-ranked agency in industry rankings | proof | Section | 100% | some | yes | Commodity |
| Marketing decisions driven by data | quality | Section | 50% | anyone | yes | Contested |
| Case studies prove results | proof | Section | 25% | anyone | yes | Contested |
| Full-service across all digital disciplines | capability | Section | 25% | anyone | yes | Contested |
| Large team of in-house specialists | proof | Section | 25% | some | yes | Contested |
| Wins national and international awards | proof | Section | 25% | some | no | Contested |
| Named client case: branded search volume lift via GEO | proof | Section | 0% | some | yes | Unique and owned |
| Named client case: outsized return on agency spend | proof | Section | 0% | some | yes | Unique and owned |
| Named client case: revenue growth from paid search | proof | Section | 0% | some | yes | Unique and owned |
| Builds a sharp growth strategy/plan | capability | Section | 75% | anyone | yes | Commodity |
| Deep knowledge of each client's market | quality | Section | 0% | anyone | yes | Unique for now |
| Hundreds of clients grown over time | proof | Section | 0% | some | yes | Unique and owned |
| Long-established agency with years of history | proof | Section | 0% | some | no | Unique and owned |
| Sector expertise for education lead generation | segment | Section | 0% | some | yes | Unique and owned |
| Sector expertise for food and beverage loyalty | segment | Section | 0% | some | yes | Unique and owned |
| Sector expertise for healthcare intake funnels | segment | Section | 0% | some | yes | Unique and owned |
| Sector expertise for manufacturing and construction | segment | Section | 0% | some | yes | Unique and owned |
| Sector expertise for mobility and automotive | segment | Section | 0% | some | yes | Unique and owned |
| Sector expertise for retail and lifestyle brands | segment | Section | 0% | some | yes | Unique and owned |
| Sector expertise for tech, SaaS and services | segment | Section | 0% | some | yes | Unique and owned |
| Certified top-tier partner of major platforms | proof | Body | 0% | some | yes | Unique and owned |
| Responsive, fast-moving team with experience | proof | Body | 0% | anyone | no | Unique for now |
| Continuously learning, curious organization | quality | Body | 25% | anyone | no | Contested |
| Clients praise the partnership and expertise | proof | Body | 25% | anyone | no | Contested |
| Client says agency made their marketing smarter and data-driven | proof | Body | 0% | anyone | yes | Unique for now |

## What we compared

- **Fingerspitz** (your page) — https://fingerspitz.nl/
- **Yonego** — https://www.yonego.com/nl/
- **Happy Horizon** — https://happyhorizon.com/nl/?--
- **Adwise** — https://www.adwise.nl/
- **Follo** — https://folloagency.com/nl

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)