# Your page scores 29 out of 100 for sameness against the 3 competitors you named — low enough that buyers can probably tell you apart.

You are telling a different story from Yonego and the rest of the set, overlapping only on how the page looks.

- **Your page:** https://fingerspitz.nl/online-marketing-strategie/
- **Compared against:** Yonego (yonego.com), Adwise (adwise.nl), TransIP (follo.agency)
- **Sameness Index:** 29 — Mostly your own
- **Ownable share:** 1% (of 80% distinctive)
- **Report:** https://grader.wynter.com/c/fingerspitz-nl-4OoPKLw

**How you compare · vs 366 SaaS sites** — 27 points less same than the average SaaS site. The average SaaS site scores 56; you scored 29. You are less same than 359 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> We could not read happyhorizon.nl. It is excluded from every figure, so the set is 3 competitors.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 23 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 31 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 20 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 35 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | 70 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly your own** — Most of what you say, your competitors don't.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Yonego | 77% |
| Adwise | 22% |
| TransIP | 11% |
| happyhorizon.nl | 0% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 1% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 80% — prominent space spent on claims no competitor makes.
- **Ownable share:** 1% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

None. Beyond stating what kind of product you are — which every page in a category has to do — nothing you say is made by 60% or more of this set.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Named client campaign results cited** (Body, 0% of the set)
  - _"14.000+ winkelbezoeken via Google Ads (Hubo case)"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Has won industry awards for its approach | proof | Hero | 0% | some | no | Unique and owned |
| Delivers a clear, actionable growth plan | outcome | Hero | 0% | anyone | yes | Unique for now |
| Incremental daily growth via experimentation | outcome | Hero | 0% | anyone | yes | Unique for now |
| Offers a free initial analysis/audit | capability | Hero | 0% | anyone | yes | Unique for now |
| High average client satisfaction score | proof | Section | 25% | anyone | yes | Contested |
| Puts the client's interest first | quality | Section | 25% | anyone | no | Contested |
| Approach yields long-term client relationships | outcome | Section | 0% | anyone | no | Unique for now |
| Proactive, honest advice | quality | Section | 0% | anyone | no | Unique for now |
| Custom roadmap from data, market and competitor analysis | capability | Section | 25% | anyone | yes | Contested |
| Data-driven insights reveal improvement points | capability | Section | 25% | anyone | yes | Contested |
| Does whatever is needed to hit your goal | outcome | Section | 25% | anyone | no | Contested |
| Works via hypothesis-driven experimentation | capability | Section | 25% | anyone | yes | Contested |
| All-encompassing growth formula / full service | category | Section | 0% | anyone | yes | Unique for now |
| Audits the client's growth flywheel | capability | Section | 0% | anyone | yes | Unique for now |
| Clients drown in data without real insight | outcome | Section | 0% | anyone | no | Unique for now |
| Continuous improvement together with client | quality | Section | 0% | anyone | no | Unique for now |
| Growth driven by data, focus and seizing opportunity | capability | Section | 0% | anyone | no | Unique for now |
| Guides from goal-setting through execution and optimization | capability | Section | 0% | anyone | yes | Unique for now |
| Keeps your marketing ahead instead of behind | outcome | Section | 0% | anyone | no | Unique for now |
| Large dedicated team size stated | proof | Section | 0% | anyone | no | Unique for now |
| Recommendations aimed at maximizing ROI | outcome | Section | 0% | anyone | yes | Unique for now |
| Staffed by experienced researchers and strategists | proof | Section | 0% | anyone | yes | Unique for now |
| Strategy built from research and workshops | capability | Section | 0% | anyone | yes | Unique for now |
| Unlocks hidden potential in your strategy | outcome | Section | 0% | anyone | no | Unique for now |
| Client strategy lags behind accelerating market trends | outcome | Section | 0% | anyone | no | Unique for now |
| Creative on own initiative | quality | Section | 0% | anyone | no | Unique for now |
| Siloed channels undermine marketing coherence | outcome | Section | 0% | anyone | no | Unique for now |
| Named client campaign results cited | proof | Body | 0% | some | yes | Unique and owned |

## What we compared

- **Fingerspitz** (your page) — https://fingerspitz.nl/online-marketing-strategie/
- **Yonego** — https://www.yonego.com/nl/
- **happyhorizon.nl** — https://happyhorizon.nl/](https://happyhorizon.nl — could not be read, excluded from every figure
- **Adwise** — https://www.adwise.nl/](https://www.adwise.nl/
- **TransIP** — http://follo.agency/](https://follo.agency/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)