# Your page scores 56 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but the benefits you promise is where you and Yonego start to sound the same.

- **Your page:** https://fingerspitz.nl/online-marketing-strategie/
- **Compared against:** TransIP (follo.agency), Adwise (adwise.nl), Happy Horizon (happyhorizon.com), Yonego (yonego.com)
- **Sameness Index:** 56 — Half shared
- **Ownable share:** 0% (of 47% distinctive)
- **Report:** https://grader.wynter.com/c/fingerspitz-nl-bXeCP2A

**How you compare · vs 366 SaaS sites** — Right on the average SaaS site. The average SaaS site scores 56; you scored 56. You are less same than 198 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 44 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 75 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 41 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 53 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | 62 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Yonego | 87% |
| Adwise | 84% |
| TransIP | 43% |
| Happy Horizon | 11% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

47% of your prominent page space is spent on claims no competitor makes — and none of it is ownable, because those claims are either not what buyers decide on or trivially copyable. Unique is not the same as differentiated.

- **Distinctive message share:** 47% — prominent space spent on claims no competitor makes.
- **Ownable share:** 0% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **third-party recognition and awards** (Hero, 100% of the set) — also on TransIP, Adwise, Happy Horizon, Yonego
  - _"Je een award-winnende aanpak zoekt."_
- **full-service across strategy, marketing and tech** (Section, 75% of the set) — also on Adwise, Happy Horizon, Yonego
  - _"Van strategie naar online marketing. Tot data, creativiteit & technologie."_
- **expert, skilled team** (Section, 75% of the set) — also on TransIP, Adwise, Yonego
  - _"50 collega’s werken keihard voor jouw performance."_
- **expert, skilled team** (Section, 75% of the set) — also on TransIP, Adwise, Yonego
  - _"We zetten het belang van jouw organisatie voorop."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **expert, skilled team** (Section, 75% of the set) — also on TransIP, Adwise, Yonego
  - _"Onze ervaren marktonderzoekers en strategen ontdekken de knelpunten en kansen om te groeien."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **expert, skilled team** (Section, 75% of the set) — also on TransIP, Adwise, Yonego
  - _"We zijn creatief op eigen initiatief."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **named client results in case studies** (Body, 75% of the set) — also on Adwise, Happy Horizon, Yonego
  - _"14.000+ winkelbezoeken via Google Ads (Hubo case)"_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Award-winning approach and industry prizes | proof | Hero | 75% | some | yes | Commodity |
| Delivers a solid plan that drives growth | outcome | Hero | 25% | anyone | yes | Contested |
| Incremental daily growth through experimentation | outcome | Hero | 0% | anyone | no | Unique for now |
| Free initial analysis or audit offered | capability | Hero | 0% | anyone | yes | Unique for now |
| Full-service span from strategy to tech | capability | Section | 50% | anyone | yes | Contested |
| Named headcount of staff | proof | Section | 25% | some | yes | Contested |
| Client's interests put first | quality | Section | 0% | anyone | no | Unique for now |
| Experienced researchers and strategists find growth opportunities | proof | Section | 0% | anyone | yes | Unique for now |
| Proactively creative on own initiative | quality | Section | 0% | anyone | no | Unique for now |
| Data-driven steering of strategy and decisions | capability | Section | 50% | anyone | yes | Contested |
| Does whatever it takes to hit your goal | outcome | Section | 25% | anyone | no | Contested |
| High average client rating score | proof | Section | 25% | some | yes | Contested |
| Hypothesis-driven, test-and-scale growth method | capability | Section | 25% | anyone | yes | Contested |
| Guidance from goal-setting through execution and optimization | capability | Section | 0% | anyone | yes | Unique for now |
| Practical recommendations that maximize ROI | outcome | Section | 0% | anyone | yes | Unique for now |
| Strategy built on research, workshops and situation analysis | capability | Section | 0% | anyone | yes | Unique for now |
| Unlocks hidden potential in your strategy | outcome | Section | 0% | anyone | no | Unique for now |
| Approach yields long-term client relationships | outcome | Section | 25% | anyone | no | Contested |
| Keeps your marketing ahead of competitors | outcome | Section | 25% | anyone | no | Contested |
| Named client results in case studies | proof | Body | 50% | some | yes | Contested |

## What we compared

- **Fingerspitz** (your page) — https://fingerspitz.nl/online-marketing-strategie/
- **TransIP** — http://follo.agency/
- **Adwise** — https://adwise.nl/
- **Happy Horizon** — https://happyhorizon.com/nl/
- **Yonego** — https://www.yonego.com/nl/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)