# Your page scores 75 out of 100 for sameness against the 4 competitors you named.

Put your page next to Yonego and a buyer would struggle to tell them apart — you are closest on the kind of proof you show.

- **Your page:** https://fingerspitz.nl/
- **Compared against:** Happy Horizon (happyhorizon.com), Adwise (adwise.nl), Follo (folloagency.com), Yonego (yonego.com)
- **Sameness Index:** 75 — Interchangeable
- **Ownable share:** 8% (of 22% distinctive)
- **Report:** https://grader.wynter.com/c/fingerspitz-nl-piSSJI8

**How you compare · vs 8 Marketing agencies category leaders** — 15 points more same than the average Marketing agencies category leader. The average Marketing agencies category leader scores 60; you scored 75. You rank 9th of 9 Marketing agencies sites scored. The best-differentiated site in the set is at 55.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 84 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 75 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 56 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 85 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | 55 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Interchangeable** — Swap the logo and a buyer wouldn't notice.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Yonego | 97 | Interchangeable |
| Adwise | 80 | Interchangeable |
| Follo | 65 | Mostly the same |
| Happy Horizon | 56 | Half shared |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 8% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 22% — prominent space spent on claims no competitor makes.
- **Ownable share:** 8% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **drives business growth and competitive advantage** (Hero, 100% of the set) — also on Happy Horizon, Adwise, Follo, Yonego
  - _"Concurrenten te slim af zijn met online strategie"_
- **documented client results as proof** (Section, 100% of the set) — also on Happy Horizon, Adwise, Follo, Yonego
  - _"Gerealiseerde groeiprojecten met succesverhalen"_
- **awards and third-party recognition** (Section, 100% of the set) — also on Happy Horizon, Adwise, Follo, Yonego
  - _"Best agency van Nederland"_
- **full-service across all digital disciplines** (Section, 100% of the set) — also on Happy Horizon, Adwise, Follo, Yonego
  - _"actief in search, social, analytics, conversie, data & automation, content & creatie, growth marketing en meer"_
- **awards and third-party recognition** (Section, 100% of the set) — also on Happy Horizon, Adwise, Follo, Yonego
  - _"we winnen nationale en internationale awards"_
- **documented client results as proof** (Section, 100% of the set) — also on Happy Horizon, Adwise, Follo, Yonego
  - _"20.686% Return On Agency Spend (Nespresso)"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **data-driven, measurable marketing** (Section, 75% of the set) — also on Adwise, Follo, Yonego
  - _"Datagedreven marketing"_
- **strategy produces a clear growth plan** (Section, 75% of the set) — also on Adwise, Follo, Yonego
  - _"Onze Growth Marketing strategie helpt om te komen tot een geslepen plan om te groeien"_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Certified partner of major ad/martech platforms** (Body, 0% of the set)
  - _"Google premier partner"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Helps clients outpace competitors | outcome | Hero | 75% | anyone | yes | Commodity |
| Offers a free audit or growth assessment | capability | Hero | 25% | anyone | no | Contested |
| Documented client growth case studies | proof | Section | 100% | anyone | yes | Commodity |
| Named best agency by industry ranking | proof | Section | 75% | some | yes | Commodity |
| Full-service across all digital disciplines | capability | Section | 50% | anyone | yes | Contested |
| Wins national and international awards | proof | Section | 25% | some | no | Contested |
| Specific quantified client ROI result | proof | Section | 0% | some | yes | Unique and owned |
| Marketing decisions are data-driven | quality | Section | 75% | anyone | yes | Commodity |
| Strategy produces a concrete growth plan | outcome | Section | 75% | anyone | yes | Commodity |
| Large in-house specialist headcount | proof | Section | 50% | some | yes | Contested |
| Vertical expertise in named industries | segment | Section | 50% | anyone | yes | Contested |
| Deep knowledge of each client's market | quality | Section | 0% | anyone | yes | Unique for now |
| Founded over a decade ago | proof | Section | 0% | some | no | Unique and owned |
| Client testimonials praising the relationship | proof | Body | 25% | anyone | no | Contested |
| Certified partner of major ad/martech platforms | proof | Body | 0% | some | yes | Unique and owned |
| Builds loyalty and lifetime value | outcome | Body | 75% | anyone | yes | Commodity |
| Aligns marketing with sales to convert leads | outcome | Body | 25% | anyone | yes | Contested |
| Publishes ongoing insights and experiment results | capability | Body | 25% | anyone | no | Contested |
| Strategic approach drives the results | quality | Body | 25% | anyone | yes | Contested |
| Drives offline/physical conversion from online search | outcome | Body | 0% | anyone | no | Unique for now |

## What we compared

- **Fingerspitz** (your page) — https://fingerspitz.nl/
- **Happy Horizon** — https://happyhorizon.com/
- **Adwise** — https://adwise.nl/
- **Follo** — https://folloagency.com/
- **Yonego** — https://www.yonego.com/nl/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)