# Your page scores 60 out of 100 for sameness against the 2 competitors you named.

Most of what your page says, Bynder says too — the overlap is heaviest in what you say you do and who it's for.

- **Your page:** https://www.frontify.com/en
- **Compared against:** Bynder (bynder.com), brandfolder.com (brandfolder.com)
- **Sameness Index:** 60 — Mostly the same
- **Ownable share:** 18% (of 42% distinctive)
- **Report:** https://grader.wynter.com/c/frontify-com-wNiSl00

**How you compare · vs 366 SaaS sites** — 4 points more same than the average SaaS site. The average SaaS site scores 56; you scored 60. You are less same than 128 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 2 competitors, commonness can only take 3 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 88 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 57 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 79 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 17 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 52 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly the same** — Most of your claims are also theirs. Only the details differ.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Bynder | 63 | Mostly the same |
| brandfolder.com | 57 | Half shared |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

18% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 42% — prominent space spent on claims no competitor makes.
- **Ownable share:** 18% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **AI powers the platform and its agents** (Hero, 100% of the set) — also on Bynder, brandfolder.com
  - _"Where your guidelines, assets, and brand knowledge live. Structured for humans, readable by AI."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **analytics and reporting on usage and workflow** (Section, 100% of the set) — also on Bynder, brandfolder.com
  - _"See what's working across your brand"_
- **AI powers the platform and its agents** (Section, 100% of the set) — also on Bynder, brandfolder.com
  - _"Every asset is tagged, described, and structured automatically — a knowledge base teams and AI tools can actually use."_
- **enterprise-grade security, privacy and compliance** (Section, 100% of the set) — also on Bynder, brandfolder.com
  - _"Protect your brand with enterprise-grade security options — such as single sign-on (SSO) and custom permissions — that support the needs of scaling…"_
- **single platform / central source of truth for brand assets** (Section, 100% of the set) — also on Bynder, brandfolder.com
  - _"Find, manage, and share brand assets"_
- **integrates with your existing tools** (Section, 100% of the set) — also on Bynder, brandfolder.com
  - _"Connect to the tools you already use"_
- **find the right asset fast with smart search** (Section, 100% of the set) — also on Bynder, brandfolder.com
  - _"Search by keyword or just ask in plain language."_
- **delivers measurable ROI and business results** (Section, 100% of the set) — also on Bynder, brandfolder.com
  - _""Frontify is a proven ROI solution." – René Ciocca, Nestlé"_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Committed to privacy, security and transparency** (Body, 0% of the set)
  - _"Frontify is heavily committed to privacy, security, and transparency for its customers and employees."_
- **GDPR compliant** (Body, 0% of the set)
  - _"We fully comply with the General Data Protection Regulation (GDPR)."_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Single platform for all brand asset needs | category | Hero | 100% | anyone | yes | Commodity |
| AI-powered brand/content platform | category | Hero | 50% | anyone | yes | Contested |
| Assets and guidelines structured for AI consumption | capability | Hero | 0% | some | yes | Unique and owned |
| Pricing based on monthly active users | capability | Hero | 0% | some | yes | Unique and owned |
| Analytics on asset performance and usage | capability | Section | 100% | anyone | yes | Commodity |
| Automatic AI tagging and metadata enrichment | capability | Section | 100% | some | yes | Commodity |
| Enterprise security: SSO and custom permissions | capability | Section | 100% | anyone | yes | Commodity |
| Find, manage and share brand assets | capability | Section | 100% | anyone | yes | Commodity |
| Integrates with tools you already use | capability | Section | 100% | anyone | yes | Commodity |
| Natural-language / intuitive search for assets | capability | Section | 100% | anyone | yes | Commodity |
| Proven ROI / cost savings | proof | Section | 100% | anyone | yes | Commodity |
| Built for enterprise scale | segment | Section | 50% | anyone | yes | Contested |
| Central home for brand guidelines | capability | Section | 50% | anyone | yes | Contested |
| Find the right asset in seconds | quality | Section | 50% | anyone | yes | Contested |
| Large teams and external partners aligned with localization | capability | Section | 50% | some | yes | Contested |
| Trusted by leading global brands | proof | Section | 50% | some | yes | Contested |
| AI brand assistant exposed via MCP and API | capability | Section | 0% | some | yes | Unique and owned |
| Flexible platform manages multiple brands and use cases | capability | Section | 0% | anyone | yes | Unique for now |
| Regular usage insights and consultations | capability | Section | 0% | anyone | no | Unique for now |
| Single source of truth connected across systems | capability | Section | 0% | anyone | yes | Unique for now |
| Brand-locked templates enable self-serve creation | capability | Section | 50% | anyone | yes | Contested |
| Create and scale on-brand content | outcome | Section | 50% | anyone | yes | Contested |
| Guidelines beside assets keep teams compliant in flow | capability | Section | 0% | some | yes | Unique and owned |
| Fair, transparent pricing approach | quality | Section | 0% | anyone | yes | Unique for now |
| Improved brand consistency and communication quality | proof | Section | 0% | anyone | yes | Unique for now |
| Six-month usage averaging smooths billing | capability | Section | 0% | some | no | Unique and owned |
| Committed to privacy, security and transparency | quality | Body | 0% | anyone | yes | Unique for now |
| GDPR compliant | proof | Body | 0% | anyone | yes | Unique for now |
| Partner ecosystem available for customization | proof | Body | 50% | some | no | Contested |
| Advisory support throughout the journey | capability | Body | 0% | anyone | no | Unique for now |
| Partner program with commissions and support | outcome | Body | 0% | anyone | no | Unique for now |

## What we compared

- **Frontify** (your page) — https://www.frontify.com/en
- **Bynder** — https://www.bynder.com/en/
- **brandfolder.com** — https://brandfolder.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)