# Your page scores 55 out of 100 for sameness against the 2 competitors you named.

Parts of your page are genuinely your own — but the benefits you promise is where you and Kahn Pedersen start to sound the same.

- **Your page:** https://www.fylgia.se/
- **Compared against:** AG Advokat (agadvokat.se), Kahn Pedersen (kahnpedersen.se)
- **Sameness Index:** 55 — Half shared
- **Ownable share:** 13% (of 36% distinctive)
- **Report:** https://grader.wynter.com/c/fylgia-se-uUusbz4

**How you compare · vs 48 services sites** — 4 points less same than the average services site. The average services site scores 59; you scored 55. The best-differentiated site in the set is at 40.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 2 competitors, commonness can only take 3 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 36 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 83 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 50 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 25 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | 66 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Kahn Pedersen | 78% |
| AG Advokat | 31% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

13% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 36% — prominent space spent on claims no competitor makes.
- **Ownable share:** 13% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **high-quality, rigorous, commercially minded legal work** (Section, 100% of the set) — also on AG Advokat, Kahn Pedersen
  - _"Vi arbetar med ett affärsmässigt fokus"_
- **high-quality, rigorous, commercially minded legal work** (Section, 100% of the set) — also on AG Advokat, Kahn Pedersen
  - _"strävar alltid efter att leverera juridiska tjänster av högsta kvalitet"_
- **high-quality, rigorous, commercially minded legal work** (Section, 100% of the set) — also on AG Advokat, Kahn Pedersen
  - _"Vår ambition är inte att vara störst, utan att vara bäst inom våra specialistområden"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **high-quality, rigorous, commercially minded legal work** (Section, 100% of the set) — also on AG Advokat, Kahn Pedersen
  - _"Genom ett nära samarbete mellan våra team hanterar vi komplexa uppdrag med både noggrannhet och ett tydligt affärsmässigt fokus"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Helps clients navigate complex business/legal challenges | outcome | Hero | 50% | anyone | yes | Contested |
| Named practice areas covered by the firm | capability | Hero | 50% | some | yes | Contested |
| Third-party ranking/testimonial praises firm's advisory quality | proof | Hero | 50% | some | yes | Contested |
| Advice given with a commercial/business mindset | quality | Section | 50% | anyone | yes | Contested |
| Delivers legal services of the highest quality | quality | Section | 50% | anyone | yes | Contested |
| Aims to be best, not biggest, in its specialties | quality | Section | 0% | anyone | no | Unique for now |
| Handles complex matters with rigor and commercial focus | quality | Section | 0% | anyone | yes | Unique for now |
| Attractive workplace with strong team culture | quality | Section | 50% | anyone | no | Contested |
| Cross-disciplinary team combines its collective expertise | capability | Section | 50% | anyone | yes | Contested |
| Solutions tailored to each client's specific needs | outcome | Section | 50% | anyone | yes | Contested |
| Personal engagement and long-term sustainable solutions | quality | Section | 0% | anyone | yes | Unique for now |
| Strong international network | capability | Section | 0% | some | yes | Unique and owned |
| One of Sweden's leading business law firms since 1986 | category | Section | 0% | some | yes | Unique and owned |
| Press coverage of firm's AI initiative | proof | Body | 0% | some | no | Unique and owned |
| Record year and four new partners appointed | proof | Body | 0% | some | no | Unique and owned |

## What we compared

- **Fylgia** (your page) — https://www.fylgia.se/
- **AG Advokat** — https://www.agadvokat.se/
- **Kahn Pedersen** — https://kahnpedersen.se/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)