Sameness Index · 5 sites compared

Your page scores 57 out of 100 for sameness against the 4 competitors you named.

https://getuplead.com/

01

Your verdict

57
Sameness · vs 4 named
How is this calculated?

Your page is half shared.

About half of what your page says, Upraw Media also says. You're less same than 6 of the 8 Marketing agencies sites scored (category avg 60).

Benchmarked against Marketing agencies (the category you chose).
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 57. heydigital.co scores 71. Powered by Search scores 45. InterTeam scores 66. Upraw Media scores 64. The category avg is 60.

Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. Less same than average

    The average Marketing agencies category leader scores 60; you scored 57.

    You are 3 points less same than the average Marketing agencies category leader.

  2. Closest overlap: Upraw Media

    Of the 4 sites you named, Upraw Media echoes the most of what your page says. Scored the same way against the rest of the set, Upraw Media sits at 64.

    Upraw Media is the competitor you sound most like.

  3. Room to own more

    15% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.

    15% is ownable, and 1 buried opportunity could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with heydigital.co, Powered by Search, InterTeam and Upraw Media: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. How We Helped SaaS Kodo Survey Produce Leads for 94% Less Than Google Ads

    heydigital.co, Powered by Search, InterTeam and Upraw Media all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. We always share our data, account set ups, and tactics with our clients

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. We choose to focus on one thing and do it well

    Keep the fact, lose the position: heydigital.co, Powered by Search, InterTeam and Upraw Media all say it too, and your section is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

15% of your page’s claim space is yours to keep.

15%Yours to keep36%Unique but weak49%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 3

  1. High third-party review rating

    Getuplead 5.0 Rating Clutch reviews

  2. Grew a client's customer count substantially

    Cybersecurity Company increase of Customers by 284% with PPC

  3. No long-term contract or minimum ad spend

    No contract, no minimum ad spend

Buried in body copy · 1

  1. Full transparency into data, accounts and tactics

    We always share our data, account set ups, and tactics with our clients

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%KeepHero
    specializes in B2B SaaS / B2B marketing
    • The SaaS PPC Agency with a team of senior-level specialists
    • We choose to focus on one thing and do it well

    You say this 2 different ways.

    heydigital.co, Powered by Search, InterTeam and Upraw Media all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • heydigital.coB2B SaaS performance marketing experts
    • Powered by SearchThe B2B Marketing Agency
    • InterTeamPremium Ad Agency For B2B SaaS & Services
    • Upraw MediaPaid media for B2B SaaS
  • Commodity · 100%Table stakesSection
    drives pipeline and revenue, not vanity metrics
    • We focus on ROI: MQL, pipeline and revenue are the goal

    heydigital.co, Powered by Search, InterTeam and Upraw Media all cover this territory. Buyers may need to hear it, but in your section it spends the first impression on shared ground.

    They say
    • heydigital.coWe optimize for pipeline, qualified opportunities, and revenue impact, not metrics like traffic or free signups that don't move the business
    • Powered by SearchBy focusing on revenue and pipeline metrics above all else, we're able to drive Predictable Growth for B2B companies
    • InterTeamBack-to-Back Record Quarters
    • Upraw MediaNot impressions. Not click-through rates. Pipeline and revenue your CFO can see.
  • Commodity · 100%Table stakesSection
    quantified client results in leads, pipeline and revenue
    • How We Helped SaaS Kodo Survey Produce Leads for 94% Less Than Google Ads
    • Cybersecurity Company increase of Customers by 284% with PPC
    • How We Boosted Beakon Leads by 9x Using Google Ads, Linkedin and FB Ads
    • We have grown SaaS companies with Google search advertising

    You say this 4 different ways.

    Common ground with heydigital.co, Powered by Search, InterTeam and Upraw Media. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • heydigital.coHey Digital helped us prove paid ROI to our CRO and leadership
    • Powered by Search+500% leads for enterprise client
    • InterTeam6x ROAS and 77% lower cost per lead in 2 months
    • Upraw Media80% Lower cost per MQL
  • Contested · 50%SharpenHero
    senior experienced people do the work
    • No juniors, no interns
    • We are former Heads of Marketing focused on Maximizing the ROI of your PPC campaigns
    • Senior Strategy. Fast Execution. Better Results.

    You say this 3 different ways.

    heydigital.co and Upraw Media are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • heydigital.coStructured, supportive, and built to move fast
    • Upraw MediaSenior veterans.
  • Commodity · 75%Table stakesSection
    customer testimonials praising the team
    • I've never met a more proficient, involved, and responsible team than Getuplead

    Powered by Search, InterTeam and Upraw Media make the same claim (75% of the set). It cannot set you apart, so it should not carry the section.

    They say
    • Powered by Search"Few agencies execute like Powered by Search can" - ThreatX
    • InterTeamCole and the team are extremely responsive and always deliver on time
    • Upraw MediaFantastic team, really nice people, pleasure to work with. They always deliver on time.
  • Commodity · 75%Table stakesSection
    runs campaigns across paid channels and platforms
    • LinkedIn Ads need to be delivered by B2B marketers with a deep understanding of B2B buyer journeys & buyer intent
    • Reddit Ads have less competition, lower CPCs, and a wider variety of B2B audience targeting options

    You say this 2 different ways.

    A buyer comparing tabs sees this on Powered by Search, InterTeam and Upraw Media too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Powered by SearchWe get you in front of the right decision-makers using content, paid search, and paid social, so every dollar drives pipeline
    • InterTeamWe get qualified leads on ad platforms like Google, Reddit, LinkedIn, and more
    • Upraw MediaPaid media: paid social management, paid search management, global campaign management, campaign strategy & building, ongoing campaign optimisation, ad…
  • Contested · 25%SharpenHero
    named customers as proof
    • Work directly with senior specialists who have engineered pipeline for Adobe, Siemens, NTT Data, Software AG, Snowflake and the fastest-growing B2B startups

    Shared with Powered by Search. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • Powered by SearchWorks on brands like Elastic, Sentinel One, Basecamp, Fortra
  • Contested · 25%SharpenSection
    fast launch and quick results
    • First campaigns live within 2 weeks

    Contested ground: heydigital.co claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.

    They say
    • heydigital.co30-90 day rollout with campaign launches, faster learning, controlled scaling
04

Claim-by-claim evidence

Every claim on your page (23)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Specializes exclusively in B2B SaaS paid media
    The SaaS PPC Agency with a team of senior-level specialists
    categoryHerosame claim 75%same territory 100%Anyone could say it
    Commodity
    Also on heydigital.co, InterTeam, Upraw Media
  • Optimizes for pipeline and revenue, not vanity metrics
    We focus on ROI: MQL, pipeline and revenue are the goal
    outcomeSectionsame claim 75%same territory 100%Anyone could say it
    Commodity
    Also on heydigital.co, Powered by Search, Upraw Media
  • Clients praise team professionalism and responsiveness
    I've never met a more proficient, involved, and responsible team than Getuplead
    proofSectionsame claim 50%same territory 75%Anyone could say itnot a buying criterion
    Contested
    Also on InterTeam, Upraw Media
  • Cut cost per lead dramatically for a client
    How We Helped SaaS Kodo Survey Produce Leads for 94% Less Than Google Ads
    proofSectionsame claim 50%same territory 100%Copyable with effort
    Contested
    Also on InterTeam, Upraw Media
  • Multiplied client lead volume several times over
    How We Boosted Beakon Leads by 9x Using Google Ads, Linkedin and FB Ads
    proofSectionsame claim 50%same territory 100%Copyable with effort
    Contested
    Also on Powered by Search, InterTeam
  • Acts as an embedded extension of the client team
    We invest ourselves into your business and vertical as a natural extension of your team
    qualityBodysame claim 50%same territory 100%Anyone could say itnot a buying criterion
    Contested
    Also on Powered by Search, InterTeam
  • Ran multi-channel paid programs across ad platforms
    Getuplead helped us to get started with an effective paid marketing strategy for our B2B platform leveraging different channels such as Google, Bing…
    proofBodysame claim 50%same territory 75%Anyone could say it
    Contested
    Also on InterTeam, Upraw Media
  • Has worked with named enterprise brands
    Work directly with senior specialists who have engineered pipeline for Adobe, Siemens, NTT Data, Software AG, Snowflake and the fastest-growing B2B startups
    proofHerosame claim 25%same territory 25%Copyable with effort
    Contested
    Also on Powered by Search
  • Work is done by senior specialists, not juniors
    No juniors, no interns
    qualityHerosame claim 25%same territory 50%Anyone could say it
    Contested
    Also on Upraw Media
  • Campaigns launch within weeks of engagement
    First campaigns live within 2 weeks
    outcomeSectionsame claim 25%same territory 25%Anyone could say it
    Contested
    Also on heydigital.co
  • Senior strategy plus fast execution and results
    Senior Strategy. Fast Execution. Better Results.
    qualitySectionsame claim 25%same territory 50%Anyone could say itnot a buying criterion
    Contested
    Also on heydigital.co
  • Experience spans many industries and verticals
    across 20+ industries
    capabilityHerosame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • High third-party review rating
    Getuplead 5.0 Rating Clutch reviews
    proofHerosame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • Deliberately narrow service focus done well
    We choose to focus on one thing and do it well
    qualitySectionsame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Google/paid search campaigns have grown SaaS clients
    We have grown SaaS companies with Google search advertising
    outcomeSectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Grew a client's customer count substantially
    Cybersecurity Company increase of Customers by 284% with PPC
    proofSectionsame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • Large social following of B2B SaaS marketers
    6,000+ B2B SaaS founders and marketers follow our daily advice on LinkedIn and Reddit
    proofSectionsame claim 0%same territory 0%Copyable with effortnot a buying criterion
    Unique and owned
  • LinkedIn Ads require deep B2B buyer-journey knowledge
    LinkedIn Ads need to be delivered by B2B marketers with a deep understanding of B2B buyer journeys & buyer intent
    capabilitySectionsame claim 0%same territory 75%Anyone could say itnot a buying criterion
    Unique for now
  • No long-term contract or minimum ad spend
    No contract, no minimum ad spend
    qualitySectionsame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • Reddit Ads offer cheaper, less competitive B2B reach
    Reddit Ads have less competition, lower CPCs, and a wider variety of B2B audience targeting options
    capabilitySectionsame claim 0%same territory 75%Anyone could say itnot a buying criterion
    Unique for now
  • Team previously held in-house marketing leadership roles
    We are former Heads of Marketing focused on Maximizing the ROI of your PPC campaigns
    proofSectionsame claim 0%same territory 50%Copyable with effortnot a buying criterion
    Unique and owned
  • Delivered a client's best-performing LinkedIn campaign
    This was the most successful LinkedIn campaign we ever ran
    proofBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Full transparency into data, accounts and tactics
    We always share our data, account set ups, and tactics with our clients
    qualityBodysame claim 0%same territory 25%Anyone could say it
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%84The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%52Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%41Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%24Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%35The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%78Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (5 pages read)
Your page
Getuplead
getuplead.com
Competitor
heydigital.co
heydigital.co
Competitor
Powered by Search
poweredbysearch.com
Competitor
InterTeam
interteammarketing.com
Competitor
Upraw Media
uprawmedia.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour section copy says “How We Helped SaaS Kodo Survey Produce Leads for 94% Less Than Google Ads”.

    heydigital.co, Powered by Search, InterTeam and Upraw Media all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour section copy says “We choose to focus on one thing and do it well”.

    Keep the fact, lose the position: heydigital.co, Powered by Search, InterTeam and Upraw Media all say it too, and your section is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour section copy says “We have grown SaaS companies with Google search advertising”.

    This is the set's common ground — heydigital.co, Powered by Search, InterTeam and Upraw Media all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Cybersecurity Company increase of Customers by 284% with PPC”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “How We Boosted Beakon Leads by 9x Using Google Ads, Linkedin and FB Ads”.

    True of you and true of them: heydigital.co, Powered by Search, InterTeam and Upraw Media all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “We focus on ROI: MQL, pipeline and revenue are the goal”.

    In the section: heydigital.co, Powered by Search, InterTeam and Upraw Media all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  7. 7
    Table stakesYour section copy says “I've never met a more proficient, involved, and responsible team than Getuplead”.

    In the section: True of you and true of them: Powered by Search, InterTeam and Upraw Media say it too (75% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.

  8. 8
    Table stakesYour section copy says “LinkedIn Ads need to be delivered by B2B marketers with a deep understanding of B2B buyer journeys & buyer in…”.

    In the section: Keep the fact, lose the position: powered by Search, InterTeam and Upraw Media say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.

  9. 9
    Surface“We always share our data, account set ups, and tactics with our clients” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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