Sameness Index · 2 sites compared

Your page scores 78 out of 100 for sameness against the competitor you named.

https://www.glean.com/

Share score cardDownload as markdown
01

Your verdict

78
Sameness · vs 1 named
How is this calculated?

Your page is interchangeable.

Put your page next to Moveworks and a buyer would struggle to tell them apart. You're less same than 11 of the 366 SaaS sites scored (SaaS avg 56).

Benchmarked against Enterprise search (matched from our curated set).
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 78. Moveworks scores 86. The SaaS avg is 56.

Each named site is scored the same way, against the other 1 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average SaaS site scores 56; you scored 78.

    You are 22 points more same than the average SaaS site.

  2. Closest overlap: Moveworks

    Of the 1 site you named, Moveworks echoes the most of what your page says: 78% of it, weighted by placement. Scored the same way you were, against the rest of the set, Moveworks's own Sameness Index is 86. Those are different measures: the first is overlap with your page, the second is how same Moveworks's whole page is.

    Moveworks is the competitor you sound most like.

  3. Room to own more

    13% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.

    13% is ownable, and 1 buried opportunity could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Moveworks: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “Glean turns company knowledge into action without runaway model spend”

    Moveworks all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “Glean goes beyond enterprise search, fully leveraging all data through latest AI models”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “Drives high enterprise adoption in less than 2 years”

    Keep the fact, lose the position: moveworks all say it too, and your section is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

Test it with real buyers
02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

13% of your page’s claim space is yours to keep.

13%Yours to keep30%Unique but weak57%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 3

  1. High service uptime

    “Reaches high uptime percentage across core search and AI services”

  2. Model-flexible: supports many LLMs

    “Enterprise AI people actually use. Flexible across models, trusted across the enterprise”

  3. Pre-connected context reduces token usage and cost

    “Efficiency. Pre-connected enterprise context reduces token waste”

Buried in body copy · 1

  1. Goes beyond keyword enterprise search using modern AI

    “Glean goes beyond enterprise search, fully leveraging all data through latest AI models”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesHero
    AI agents that take action, not just search
    • “Glean turns company knowledge into action without runaway model spend”

    Moveworks all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • Moveworks“AI that gets work done.”
  • Commodity · 100%KeepHero
    enterprise-grade platform built on company context
    • “Glean is built for enterprise scale”
    • “Enterprise AI that understands your company”
    • “One platform. Every team”

    You say this 3 different ways.

    Moveworks all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • Moveworks“With Moveworks and ServiceNow working together as one, you can deliver the ultimate employee experience for all your teams”
  • Commodity · 100%Table stakesSection
    broad adoption and usage volume
    • “Drives high enterprise adoption in less than 2 years”
    • “Powers billions of searches across documents and knowledge objects”

    You say this 2 different ways.

    Common ground with Moveworks. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • Moveworks“90% enterprise-wide deployment”
  • Commodity · 100%Table stakesSection
    fast time to value in weeks
    • “TIME turns a century of archives into working knowledge with Glean, 3 weeks to go-live”

    Moveworks make the same claim. It cannot set you apart, so it should not carry the section.

    They say
    • Moveworks“8wks typical time to value”
  • Commodity · 100%Table stakesSection
    flexible model choice and routing
    • “Enterprise AI people actually use. Flexible across models, trusted across the enterprise”
    • “Intelligence. The right model and level of reasoning for every task”

    You say this 2 different ways.

    A buyer comparing tabs sees this on Moveworks. Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • Moveworks“The Moveworks Reasoning Engine is a sophisticated, agentic AI system that orchestrates enterprise-ready LLMs and built-in tools for AI agents to redefine…”
  • Commodity · 100%Table stakesSection
    integrates with enterprise apps and channels
    • “Connects to many work apps and data sources”

    Moveworks got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

    They say
    • Moveworks“Instantly find user-generated content across systems (Slack, OneDrive, Google Drive, SharePoint, Confluence, Outlook, and 50+ others)”
  • Commodity · 100%Table stakesSection
    named enterprise customers as proof
    • “The world's leading enterprises put AI to work with Glean”
    • “Booking.com scales AI across 14,000 employees with Glean”

    You say this 2 different ways.

    Shared with Moveworks. True of you, true of them — which is exactly why it will not decide anything.

    They say
    • Moveworks“Trusted by 350+ of today's foremost organizations”
  • Commodity · 100%Table stakesSection
    security, governance and compliance controls
    • “ISO 42001, HIPAA, TX-RAMP Level 2, SOC 2 Type II, ISO 27001, GDPR compliance badges”
    • “Permissions. Secure, permission-aware access built in from day one”
    • “Best-in-class data governance. Built for compliance-heavy environments”
    • “Full observability. Track every query, answer, and action”

    You say this 4 different ways.

    Nothing wrong with the claim; Moveworks just make it as well. Treat it as the price of entry and spend the prominent space elsewhere.

    They say
    • Moveworks“Provide secure, governed, and personalized enterprise AI for everyone”
04

Claim-by-claim evidence

Every claim on your page (21)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • AI that acts, not just retrieves information
    “Glean turns company knowledge into action without runaway model spend”
    outcomeHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Moveworks
  • Achieves high enterprise-wide adoption
    “Drives high enterprise adoption in less than 2 years”
    outcomeSectionsame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on Moveworks
  • Best-in-class governance for compliance-heavy environments
    “Best-in-class data governance. Built for compliance-heavy environments”
    qualitySectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Moveworks
  • Connects to many enterprise apps and data sources
    “Connects to many work apps and data sources”
    capabilitySectionsame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on Moveworks
  • Deployed and delivering value within weeks
    “TIME turns a century of archives into working knowledge with Glean, 3 weeks to go-live”
    proofSectionsame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on Moveworks
  • Full observability of queries, answers, actions
    “Full observability. Track every query, answer, and action”
    capabilitySectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Moveworks
  • Holds named security and compliance certifications
    “ISO 42001, HIPAA, TX-RAMP Level 2, SOC 2 Type II, ISO 27001, GDPR compliance badges”
    proofSectionsame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on Moveworks
  • Large usage volume across the customer base
    “Powers billions of searches across documents and knowledge objects”
    proofSectionsame claim 100%same territory 100%Copyable with effortnot a buying criterion
    Commodity
    Also on Moveworks
  • Leading enterprises use the product
    “The world's leading enterprises put AI to work with Glean”
    proofSectionsame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on Moveworks
  • One platform serving every department
    “One platform. Every team”
    categorySectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Moveworks
  • Permission-aware, governed access to data
    “Permissions. Secure, permission-aware access built in from day one”
    capabilitySectionsame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on Moveworks
  • Routes tasks to the right model/reasoning level
    “Intelligence. The right model and level of reasoning for every task”
    capabilitySectionsame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on Moveworks
  • Built for enterprise scale
    “Glean is built for enterprise scale”
    categoryHerosame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Enterprise AI platform that understands company context
    “Enterprise AI that understands your company”
    categoryHerosame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Better answers grounded in company knowledge
    “Better answers. Built on what your business knows”
    outcomeSectionsame claim 0%same territory 0%Anyone could say it
    Unique for now
  • High service uptime
    “Reaches high uptime percentage across core search and AI services”
    qualitySectionsame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • Model-flexible: supports many LLMs
    “Enterprise AI people actually use. Flexible across models, trusted across the enterprise”
    qualitySectionsame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • Named customer scaled AI to thousands of employees
    “Booking.com scales AI across 14,000 employees with Glean”
    proofSectionsame claim 0%same territory 100%Copyable with effortnot a buying criterion
    Unique and owned
  • Pre-connected context reduces token usage and cost
    “Efficiency. Pre-connected enterprise context reduces token waste”
    capabilitySectionsame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • Saves employees hours of work time
    “Delivers hours saved per user/year”
    outcomeSectionsame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Goes beyond keyword enterprise search using modern AI
    “Glean goes beyond enterprise search, fully leveraging all data through latest AI models”
    capabilityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%78The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%67Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%81Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%100Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%100The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%53Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (2 pages read)
Your page
glean.com
glean.com
Competitor
Moveworks
moveworks.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Glean turns company knowledge into action without runaway model spend”.

    Moveworks all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour section copy says “Drives high enterprise adoption in less than 2 years”.

    Keep the fact, lose the position: moveworks all say it too, and your section is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour section copy says “Best-in-class data governance. Built for compliance-heavy environments”.

    This is the set's common ground — Moveworks all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Connects to many work apps and data sources”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “TIME turns a century of archives into working knowledge with Glean, 3 weeks to go-live”.

    True of you and true of them: Moveworks all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “Full observability. Track every query, answer, and action”.

    In the section: Moveworks all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  7. 7
    Table stakesYour section copy says “ISO 42001, HIPAA, TX-RAMP Level 2, SOC 2 Type II, ISO 27001, GDPR compliance badges”.

    In the section: Moveworks all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  8. 8
    Table stakesYour section copy says “Powers billions of searches across documents and knowledge objects”.

    In the section: Moveworks all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  9. 9
    Surface“Glean goes beyond enterprise search, fully leveraging all data through latest AI models” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
Trusted by
HubSpotRingCentralShopifyCognismPaddleVeeamRipplingMiro