Your page scores 59 out of 100 for sameness against the 4 competitors you named.

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

• Commodity · 75%KeepHero

  deep operator experience and seniority

  • “one of the first Growth Hackers in Europe”
  • “I've started two companies and as an entrepreneur I understand your struggles and the choices you have to make”

  You say this 2 different ways.

  Dennis van Drunen, Daphne Tideman and Growth with Alex say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

  This is grouped wrong
  They say

  • Dennis van Drunen“Meer dan 15 jaar ervaring in online marketing”
  • Daphne Tideman“I started my journey in growth at RockBoost, the first growth hacking agency in the Netherlands, where I was their very first full-time hire”
  • Growth with Alex“Founder of multiple SaaS companies”
• Commodity · 75%Table stakesHero

  quantified client results as proof

  • “€6.3M Ad Spend”
  • “Launching a puppy app from zero to 80k users in 9 months, taking on A-to-Z”
  • “Leading US & EU brands to bring a growth mindset & 3x their experiment output”

  You say this 3 different ways.

  Dennis van Drunen, Daphne Tideman and Growth with Alex cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

  This is grouped wrong
  They say

  • Dennis van Drunen“In 2025 realiseerde ik over al mijn klanten heen een gemiddelde groei van +39%”
  • Daphne Tideman“As Head of Growth at Heights, I scaled a wellness D2C subscription from £28K to £343K MRR in 18 months”
  • Growth with Alex“€1M+ in ad spend with 1000:1 ROI”
• Commodity · 100%Table stakesSection

  diagnoses the real growth constraint first

  • “I'll help you understand what is holding you back and where your companies biggest growth-opportunities are”

  Common ground with Etienne van de Boel, Dennis van Drunen, Daphne Tideman and Growth with Alex. Say it if buyers need it — lower on the page, where it is not the thing they read first.

  This is grouped wrong
  They say

  • Etienne van de Boel“door hun marketing en salesprocessen slim in te richten”
  • Dennis van Drunen“Stap 1: Onderzoek & inzicht - scherp krijgen van huidige situatie, marketingprestaties en grootste groeikansen”
  • Daphne Tideman“Find the real reason your app's growth has stalled. Then fix it.”
  • Growth with Alex“I show up with a system built from 12 years and 100+ brands that diagnoses your real problem and attacks the highest-leverage point first”
• Commodity · 100%Table stakesSection

  drives growth and revenue for clients

  • “Do you want more customers? I can help you get that.”
  • “work with a repeatable, sustainable process, which will make sure your company can grow week-on-week”

  You say this 2 different ways.

  Etienne van de Boel, Dennis van Drunen, Daphne Tideman and Growth with Alex make the same claim. It cannot set you apart, so it should not carry the section.

  This is grouped wrong
  They say

  • Etienne van de Boel“Ik help MKB-bedrijven schaalbaar groeien”
  • Dennis van Drunen“We leren continu wat werkt en vertalen dat direct naar verbeteringen en voorspelbare groei”
  • Daphne Tideman“coached other D2C founders on building growth engines that actually last”
  • Growth with Alex“Marketing that builds revenue, not reports.”
• Contested · 50%SharpenHero

  large volume of work delivered

  • “150+ Clients”
  • “1000+ Exp.”
  • “I have trained 80+ startups founders and 150+ marketers from corporates and SME's to work like growth hackers”

  You say this 3 different ways.

  Daphne Tideman and Growth with Alex are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

  This is grouped wrong
  They say

  • Daphne Tideman“I've advised 100+ companies”
  • Growth with Alex“100+ Brands across 4 continents”
• Contested · 50%SharpenSection

  broad business understanding beyond the niche

  • “Ward really understands the full business – not just growth, which is really hard to find in growth folks.”

  Shared with Dennis van Drunen and Growth with Alex. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Dennis van Drunen“Strategische partner aan je zijde, op strategisch, tactisch en uitvoerend niveau”
  • Growth with Alex“I plug in as your strategic marketing leader and get to work”
• Contested · 50%SharpenSection

  customer testimonial about lasting impact

  • “3 years on – we still use many of the tools and approaches that Ward set us up with. We honestly wouldn't be where we are today without his input and support.”

  Shared with Dennis van Drunen and Daphne Tideman. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

  This is grouped wrong
  They say

  • Dennis van Drunen“"Daarmee maakt Dennis niet alleen directe impact met hele gave experimenten, maar ook duurzame impact!" - Fran Taihuttu, Essent”
  • Daphne Tideman“Working with Daphne has been an incredibly inspiring growth journey... instilling a culture of experimentation”
• Contested · 50%SharpenSection

  data and experimentation drive decisions

  • “I only make decisions based on data”

  Contested ground: Dennis van Drunen and Growth with Alex claim it as well. The version that wins names a mechanism, a number or a scope that the others cannot match.

  This is grouped wrong
  They say

  • Dennis van Drunen“Betere beslissingen - geen aannames meer, enkel beslissingen op basis van data & bewijs”
  • Growth with Alex“Speed-to-signal - run fast experiments to find what actually moves revenue”
• Contested · 50%SharpenSection

  easy, pleasant working relationship

  • “Ward's training was exceptional and everybody was highly engaged.”

  Dennis van Drunen and Daphne Tideman are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Dennis van Drunen“Relatief weinig tijd kost dit traject mij en mijn team”
  • Daphne Tideman“I'm a critical cheerleader: there to cheer you on, but also pushing you to be your best”
• Contested · 50%SharpenSection

  named clients and brands as proof

  • “TikTok hired me to coach their worldwide Growth Teams in a series of workshops on a systematic experimentation process”
  • “worked with many amazing brands”

  You say this 2 different ways.

  Across 2 of your lines: Dennis van Drunen and Growth with Alex are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

  This is grouped wrong
  They say

  • Dennis van Drunen“Deze bedrijven gingen je voor: Essent, FYEO, Eneco, Maxfit”
  • Growth with Alex“Worked with brands including Sitel Group, Lightyear, Greystar, Qelp, Post-ICU, OurDomain, Turim Hotels, Cyberday, PropertyRadar, Warmy, Weglot, Guideflow”
• Contested · 25%SharpenHero

  third-party recognition and media exposure

  • “Featured by TedX, TechCrunch & The Next Web”
  • “Best Growth Freelancer: 2021, 2023, 2024”
  • “I'd highly recommend hiring him before he's booked.”
  • “10-20 times a year I am hired to speak at conferences, meetups and podcasts”

  You say this 4 different ways.

  Contested ground: Daphne Tideman claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Daphne Tideman“I'm a freelance writer for RevenueCat”
• Contested · 25%KeepSection

  serves any company size or industry

  • “Every day I work with corporates and startups to help them innovate and grow.”

  Every page has to name its category and audience, and Dennis van Drunen do too. Keep the line; just do not expect it to do any differentiating.

  This is grouped wrong
  They say

  • Dennis van Drunen“De aanpak werkt voor elk bedrijf met een product of dienst en een online funnel”
• Contested · 25%SharpenSection

  training and workshops offered

  • “all your attendees will go home with lasting insights and actionable knowledge”
  • “you can book me for an in-house course or workshop”
  • “I believe in inspire-learn-apply”

  You say this 3 different ways.

  Across 3 of your lines: Contested ground: Daphne Tideman claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.

  This is grouped wrong
  They say

  • Daphne Tideman“I also speak at conferences and run workshops reviewing setups and sharing practical frameworks and stories from the trenches”

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

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