# Your page scores 88 out of 100 for sameness against the competitor you named.

Put your page next to Understory and a buyer would struggle to tell them apart — you are closest on what you say you do and who it's for.

- **Your page:** https://www.heydigital.co/
- **Compared against:** Understory (understoryagency.com)
- **Sameness Index:** 88 — Interchangeable
- **Ownable share:** 4% (of 59% distinctive)
- **Report:** https://grader.wynter.com/c/heydigital-co-l8fri_Q

**How you compare · vs 8 Marketing agencies category leaders** — 28 points more same than the average Marketing agencies category leader. The average Marketing agencies category leader scores 60; you scored 88. You rank 9th of 9 Marketing agencies sites scored. The best-differentiated site in the set is at 55.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 1 competitor, commonness can only take 2 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 100 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 100 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 100 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 25 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | 26 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Interchangeable** — Swap the logo and a buyer wouldn't notice.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Understory | 88 | Interchangeable |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 4% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 59% — prominent space spent on claims no competitor makes.
- **Ownable share:** 4% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **full-funnel multi-channel coverage as one system** (Hero, 100% of the set) — also on Understory
  - _"Strategy, creative, experimentation, and reporting, all handled by B2B SaaS performance marketing experts"_
- **drives pipeline, revenue and efficient acquisition** (Hero, 100% of the set) — also on Understory
  - _"Run ads that drive pipeline and revenue for your B2B SaaS"_
- **specialist expertise in B2B SaaS** (Hero, 100% of the set) — also on Understory
  - _"B2B SaaS performance marketing experts"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **senior dedicated team with clear communication** (Section, 100% of the set) — also on Understory
  - _"Structured systems & delivery with clear processes, dedicated project managers, and proactive communication on Slack"_
- **creative and outbound execution at scale** (Section, 100% of the set) — also on Understory
  - _"In-house creative, built for SaaS, with strategy, copy, design, and iteration under one roof"_
- **drives pipeline, revenue and efficient acquisition** (Section, 100% of the set) — also on Understory
  - _"We optimize for pipeline, qualified opportunities, and revenue impact, not metrics like traffic or free signups"_
- **scale of business as proof** (Section, 100% of the set) — also on Understory
  - _"Join 200+ other B2B SaaS teams scaling with Hey Digital"_
- **specialist expertise in B2B SaaS** (Section, 100% of the set) — also on Understory
  - _"B2B SaaS. And only B2B SaaS."_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Campaigns launch within 30-90 days** (Body, 0% of the set)
  - _"30-90 day rollout with campaign launches, faster learning, and controlled scaling"_
- **ICP targeting and ABM planning capability** (Body, 0% of the set)
  - _"ICP, targeting & ABM planning"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Full-service delivery across strategy, creative, execution, reporting | capability | Hero | 100% | anyone | yes | Commodity |
| Paid ads drive pipeline and revenue | outcome | Hero | 100% | anyone | yes | Commodity |
| Performance/growth marketing agency category | category | Hero | 100% | anyone | yes | Commodity |
| Team are B2B SaaS marketing experts | quality | Hero | 0% | anyone | yes | Unique for now |
| Clear process and proactive communication | quality | Section | 100% | anyone | yes | Commodity |
| In-house creative and landing pages for SaaS | capability | Section | 100% | anyone | yes | Commodity |
| Optimizes for revenue, not vanity metrics | outcome | Section | 100% | anyone | yes | Commodity |
| Serves 100-200+ B2B clients | proof | Section | 100% | anyone | yes | Commodity |
| Specializes exclusively in B2B SaaS | segment | Section | 100% | anyone | yes | Commodity |
| Builds a clear channel and budget strategy | capability | Section | 0% | anyone | yes | Unique for now |
| Dedicated senior strategist as point of contact | capability | Section | 0% | anyone | yes | Unique for now |
| Lowers CPA without hurting lead quality | outcome | Section | 0% | anyone | yes | Unique for now |
| Manages $2.3M+ monthly ad spend | proof | Section | 0% | some | yes | Unique and owned |
| Client proved paid ROI to leadership | proof | Section | 0% | anyone | no | Unique for now |
| Cut client ad spend by 52% | proof | Section | 0% | anyone | yes | Unique for now |
| Improved ads and conversions for PostHog | proof | Section | 0% | anyone | yes | Unique for now |
| Increased client deal value 159% | proof | Section | 0% | anyone | yes | Unique for now |
| Results are backed by real client data | proof | Section | 0% | anyone | no | Unique for now |
| Scaled client MQLs 316% | proof | Section | 0% | anyone | yes | Unique for now |
| Scaled client PQLs 480% | proof | Section | 0% | anyone | yes | Unique for now |
| Scaled client sign-ups 119% | proof | Section | 0% | anyone | yes | Unique for now |
| Campaigns launch within 30-90 days | capability | Body | 0% | anyone | yes | Unique for now |
| ICP targeting and ABM planning capability | capability | Body | 0% | anyone | yes | Unique for now |

## What we compared

- **Hey Digital** (your page) — https://www.heydigital.co/
- **Understory** — https://www.understoryagency.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)