# Your page scores 47 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but the features you list is where you and logintc.com start to sound the same.

- **Your page:** https://www.isdecisions.com/
- **Compared against:** Specops Secure Access (specopssoft.com), Silverfort (silverfort.com), logintc.com (logintc.com), Duo (duo.com)
- **Sameness Index:** 47 — Half shared
- **Ownable share:** 10% (of 52% distinctive)
- **Report:** https://grader.wynter.com/c/isdecisions-com-Cxkyl44

**How you compare · vs 8 IT service management category leaders** — 10 points less same than the average IT service management category leader. The average IT service management category leader scores 57; you scored 47. You are less same than 6 of the 8 IT service management category leaders. The best-differentiated site in the set is at 44.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 42 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 60 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 65 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 13 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 25 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 53 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| logintc.com | 58 | Half shared |
| Duo | 54 | Half shared |
| Specops Secure Access | 49 | Half shared |
| Silverfort | 25 | Mostly your own |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

10% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 52% — prominent space spent on claims no competitor makes.
- **Ownable share:** 10% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **security without hurting user experience** (Hero, 75% of the set) — also on Specops Secure Access, logintc.com, Duo
  - _"without slowing down your team"_
- **policy-based access control and enforcement** (Hero, 75% of the set) — also on Specops Secure Access, Silverfort, logintc.com
  - _"Set custom policies to stop unauthorized logins and privilege escalation"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **policy-based access control and enforcement** (Hero, 75% of the set) — also on Specops Secure Access, Silverfort, logintc.com
  - _"Manage Active Directory user access with multi-factor authentication (MFA), session controls, and real-time monitoring."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **quick, low-effort deployment with no new infrastructure** (Section, 100% of the set) — also on Specops Secure Access, Silverfort, logintc.com, Duo
  - _"There's no need for extra infrastructure"_
- **quick, low-effort deployment with no new infrastructure** (Section, 100% of the set) — also on Specops Secure Access, Silverfort, logintc.com, Duo
  - _"setup is straightforward"_
- **works with and extends existing identity stack** (Section, 100% of the set) — also on Specops Secure Access, Silverfort, logintc.com, Duo
  - _"Our solutions integrate with your existing AD environment"_
- **blocks credential attacks and account takeover** (Body, 100% of the set) — also on Specops Secure Access, Silverfort, logintc.com, Duo
  - _"UserLock is a great software that allows us to verify each users' identity, stop password sharing and help avoid security breaches."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **scales to organizations of any size** (Body, 75% of the set) — also on Specops Secure Access, logintc.com, Duo
  - _"UserLock offers a level of protection that small, medium and large business should be implementing as part of their security roadmap."_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Stops password sharing and verifies user identity** (Body, 0% of the set)
  - _"UserLock is a great software that allows us to verify each users' identity, stop password sharing and help avoid security breaches."_
- **Reports satisfy auditors on sensitive-data access** (Body, 0% of the set)
  - _"Reports and alerts show auditors that we can control access to the most sensitive folders."_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Security without slowing users down | quality | Hero | 50% | anyone | yes | Contested |
| Custom policies block unauthorized logins and privilege escalation | capability | Hero | 0% | anyone | yes | Unique for now |
| Manage AD access with MFA, session control, monitoring | capability | Hero | 0% | some | yes | Unique and owned |
| Centralized audit trail of who accessed what | capability | Hero | 0% | some | no | Unique and owned |
| Real-time monitoring of file access across servers and cloud | capability | Hero | 0% | some | no | Unique and owned |
| No additional infrastructure or hardware required | quality | Section | 75% | some | yes | Commodity |
| Setup is quick and straightforward | quality | Section | 75% | anyone | yes | Commodity |
| Integrates with existing Active Directory environment | capability | Section | 25% | anyone | yes | Contested |
| Real-time visibility into access activity | capability | Section | 50% | some | yes | Contested |
| Delivers security and compliance coverage | outcome | Section | 25% | anyone | yes | Contested |
| Built for AD administrators | segment | Section | 0% | anyone | no | Unique for now |
| Two decades of expertise in the field | proof | Section | 0% | some | no | Unique and owned |
| Continuously updated against emerging threats | quality | Section | 25% | anyone | no | Contested |
| Saves IT team time and effort | outcome | Section | 25% | anyone | yes | Contested |
| User-friendly interface | quality | Section | 25% | anyone | yes | Contested |
| Low ongoing management overhead | quality | Section | 0% | anyone | yes | Unique for now |
| Stops password sharing and verifies user identity | proof | Body | 0% | some | yes | Unique and owned |
| Suitable for organizations of all sizes | proof | Body | 50% | anyone | no | Contested |
| Non-experts can run audit reports unaided | proof | Body | 0% | anyone | no | Unique for now |
| Reports satisfy auditors on sensitive-data access | proof | Body | 0% | anyone | yes | Unique for now |
| Fast admin control of user sessions and remote support | proof | Body | 0% | some | no | Unique and owned |

## What we compared

- **IS Decisions** (your page) — https://www.isdecisions.com/
- **Specops Secure Access** — https://specopssoft.com/product/specops-secure-access/
- **Silverfort** — https://www.silverfort.com/
- **logintc.com** — https://www.logintc.com/
- **Duo** — https://duo.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)