Your verdict
Your page is half shared.
About half of what your page says, 360insights.com also says. You're less same than 24 of the 48 services sites scored (services avg 59).
Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average services site scores 59; you scored 58.
You are 1 point less same than the average services site.
Closest overlap: 360insights.com
Of the 3 sites you named, 360insights.com echoes the most of what your page says. Scored the same way against the rest of the set, 360insights.com sits at 68.
360insights.com is the competitor you sound most like.
Room to own more
3% of your claim space is ownable: unique, relevant, and hard to copy. 3 of those claims sit in body copy, where few readers reach them.
3% is ownable, and 3 buried opportunities could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with GoalQuest AI, 360insights.com and Maritz: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “Incentive solutions that deliver ROI”
360insights.com and Maritz say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Claims automation offers an effortless submission experience”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “Learning and enablement empower partners with knowledge, skills, and support”
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
SurfaceYours alone. Test it higher up.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
3% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 0
Nothing owned sits at hero or section level yet.
Buried in body copy · 3
- Automated claims submission experience
“Claims automation offers an effortless submission experience”
- Support for participants and administrators
“Participant and admin support”
- Partner training, enablement and certification
“Learning and enablement empower partners with knowledge, skills, and support”
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 67%Table stakesHerodrives revenue and sales growth
- “Incentive solutions that deliver ROI”
360insights.com and Maritz cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- 360insights.com“Influence partner behavior to increase sell-through, strengthen product adoption, and maintain ongoing engagement (Growth)”
- Maritz“Achieve Game Changing Growth With Strategic Sales Incentives”
- Commodity · 100%Table stakesSectionprograms tailored to your organization
- “Incentive programs tailored to your goals”
Common ground with GoalQuest AI, 360insights.com and Maritz. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- GoalQuest AI“making it a perfect fit for your organization”
- 360insights.com“Boost dealer participation and program adoption while maintaining brand consistency and local flexibility (Automotive & Aftermarket)”
- Maritz“Our experts customize sales incentives for your team”
- Commodity · 67%Table stakesSectiondata and AI drive program design
- “Data-driven incentive solutions reward the right behaviors”
GoalQuest AI and Maritz make the same claim (67% of the set). It cannot set you apart, so it should not carry the section.
They say- GoalQuest AI“GoalQuest® AI combines the science of behavioral economics and the benefits of a proven, reliable rules structure with artificial intelligence”
- Maritz“Expertly designed programs focus on the full spectrum of behaviors that best develop top sellers”
- Contested · 33%SharpenSectionengages all sales influencers, not just partners
- “Connects you with the people who influence your business, from channel partners and sales teams to service and support”
360insights.com is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- 360insights.com“Purpose-built to influence sellers, installers, designers and other ecosystem participants — not just partner entities”
- Contested · 33%SharpenSectionproven approach with quantified results
- “Proven sales incentive strategies motivate the people who influence performance”
Shared with GoalQuest AI. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- GoalQuest AI“Our work speaks for itself”
- Contested · 33%SharpenSectionstronger partner loyalty and adoption
- “Referrals are built on trust”
- “Channel loyalty programs strengthen channel partner engagement and help you become the brand partners choose first”
You say this 2 different ways.
Shared with 360insights.com. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- 360insights.com“programs that partners can adopt”
Claim-by-claim evidence
Every claim on your page (19)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Analytics and dashboards guide confident decisions “Data insights help you act with confidence” | capability | Body | 100% | 100% | Anyone could say it | Yes | Commodity |
Incentive programs drive revenue growth “Incentive solutions that deliver ROI” | outcome | Hero | 67% | 67% | Anyone could say it | Yes | Commodity |
Data-driven design rewards the right behaviors “Data-driven incentive solutions reward the right behaviors” | quality | Section | 33% | 67% | Anyone could say it | Yes | Contested |
Engages everyone who influences sales, not just partner entities “Connects you with the people who influence your business, from channel partners and sales teams to service and support” | capability | Section | 33% | 33% | Copyable with effort | Yes | Contested |
Programs carry your brand at every touchpointgrouping uncertain “Every program reflects your brand at each incentive touchpoint” | quality | Section | 33% | 100% | Anyone could say it | Yes | Contested |
Programs tailored to your goals and audience “Incentive programs tailored to your goals” | quality | Section | 33% | 100% | Anyone could say it | Yes | Contested |
Proven sales incentive strategies “Proven sales incentive strategies motivate the people who influence performance” | proof | Section | 33% | 33% | Anyone could say it | Yes | Contested |
Attractive, compelling reward selection “Compelling rewards” | capability | Body | 33% | 100% | Anyone could say it | Yes | Contested |
Easy-to-use platform for admins and participants “User-friendly platform highlights the most important information for admins and participants” | capability | Body | 33% | 33% | Anyone could say it | Yes | Contested |
Gamification, leaderboards and progress nudges “Gamification and leaderboards” | capability | Body | 33% | 100% | Anyone could say it | Yes | Contested |
Segmented, personalized participant journeys and communications “Segmented partner journeys and channel incentives personalize the experience” | capability | Body | 33% | 100% | Anyone could say it | Yes | Contested |
SPIFFs, bonuses and fast-start incentives “SPIFs, bonuses and fast starts” | capability | Body | 33% | 100% | Anyone could say it | Yes | Contested |
Referral programs built on partner trust “Referrals are built on trust” | quality | Section | 0% | 33% | Anyone could say it | No | Unique for now |
Stronger partner loyalty and preferred-brand status “Channel loyalty programs strengthen channel partner engagement and help you become the brand partners choose first” | outcome | Section | 0% | 33% | Anyone could say it | Yes | Unique for now |
Automated claims submission experience “Claims automation offers an effortless submission experience” | capability | Body | 0% | 33% | Copyable with effort | Yes | Unique and owned |
Effortless referral workflow via integrations “Intuitive tools and seamless integrations create a referral workflow that feels effortless” | quality | Body | 0% | 33% | Anyone could say it | No | Unique for now |
Helps contractors make better purchasing decisions “Help contractors make better purchasing decisions” | outcome | Body | 0% | 100% | Copyable with effort | No | Unique and owned |
Partner training, enablement and certification “Learning and enablement empower partners with knowledge, skills, and support” | capability | Body | 0% | 0% | Anyone could say it | Yes | Unique for now |
Support for participants and administrators “Participant and admin support” | capability | Body | 0% | 33% | Anyone could say it | Yes | Unique for now |
- Analytics and dashboards guide confident decisions“Data insights help you act with confidence”capabilityBodysame claim 100%same territory 100%Anyone could say itCommodityAlso on GoalQuest AI, 360insights.com, Maritz
- Incentive programs drive revenue growth“Incentive solutions that deliver ROI”outcomeHerosame claim 67%same territory 67%Anyone could say itCommodityAlso on 360insights.com, Maritz
- Data-driven design rewards the right behaviors“Data-driven incentive solutions reward the right behaviors”qualitySectionsame claim 33%same territory 67%Anyone could say itContestedAlso on Maritz
- Engages everyone who influences sales, not just partner entities“Connects you with the people who influence your business, from channel partners and sales teams to service and support”capabilitySectionsame claim 33%same territory 33%Copyable with effortContestedAlso on 360insights.com
- Programs carry your brand at every touchpointgrouping uncertain“Every program reflects your brand at each incentive touchpoint”qualitySectionsame claim 33%same territory 100%Anyone could say itContestedAlso on 360insights.com
- Programs tailored to your goals and audience“Incentive programs tailored to your goals”qualitySectionsame claim 33%same territory 100%Anyone could say itContestedAlso on Maritz
- Proven sales incentive strategies“Proven sales incentive strategies motivate the people who influence performance”proofSectionsame claim 33%same territory 33%Anyone could say itContestedAlso on GoalQuest AI
- Attractive, compelling reward selection“Compelling rewards”capabilityBodysame claim 33%same territory 100%Anyone could say itContestedAlso on Maritz
- Easy-to-use platform for admins and participants“User-friendly platform highlights the most important information for admins and participants”capabilityBodysame claim 33%same territory 33%Anyone could say itContestedAlso on Maritz
- Gamification, leaderboards and progress nudges“Gamification and leaderboards”capabilityBodysame claim 33%same territory 100%Anyone could say itContestedAlso on Maritz
- Segmented, personalized participant journeys and communications“Segmented partner journeys and channel incentives personalize the experience”capabilityBodysame claim 33%same territory 100%Anyone could say itContestedAlso on Maritz
- SPIFFs, bonuses and fast-start incentives“SPIFs, bonuses and fast starts”capabilityBodysame claim 33%same territory 100%Anyone could say itContestedAlso on 360insights.com
- Referral programs built on partner trust“Referrals are built on trust”qualitySectionsame claim 0%same territory 33%Anyone could say itnot a buying criterionUnique for now
- Stronger partner loyalty and preferred-brand status“Channel loyalty programs strengthen channel partner engagement and help you become the brand partners choose first”outcomeSectionsame claim 0%same territory 33%Anyone could say itUnique for now
- Automated claims submission experience“Claims automation offers an effortless submission experience”capabilityBodysame claim 0%same territory 33%Copyable with effortUnique and owned
- Effortless referral workflow via integrations“Intuitive tools and seamless integrations create a referral workflow that feels effortless”qualityBodysame claim 0%same territory 33%Anyone could say itnot a buying criterionUnique for now
- Helps contractors make better purchasing decisions“Help contractors make better purchasing decisions”outcomeBodysame claim 0%same territory 100%Copyable with effortnot a buying criterionUnique and owned
- Partner training, enablement and certification“Learning and enablement empower partners with knowledge, skills, and support”capabilityBodysame claim 0%same territory 0%Anyone could say itUnique for now
- Support for participants and administrators“Participant and admin support”capabilityBodysame claim 0%same territory 33%Anyone could say itUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 59 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 72 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 58 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 11 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | n/a | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 54 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (4 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Incentive solutions that deliver ROI”.
360insights.com and Maritz say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour section copy says “Incentive programs tailored to your goals”.
Keep the fact, lose the position: goalQuest AI, 360insights.com and Maritz all say it too, and your section is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “Data-driven incentive solutions reward the right behaviors”.
This is the set's common ground — GoalQuest AI and Maritz say it too (67% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 4Table stakesYour body copy says “Data insights help you act with confidence”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the body should carry a claim they will only find here.
- 5Table stakesYour body copy says “Compelling rewards”.
True of you and true of them: GoalQuest AI, 360insights.com and Maritz all say it too. That is why it decides nothing, and why the body is the wrong place to spend it.
- 6Table stakesYour body copy says “Gamification and leaderboards”.
In the body: GoalQuest AI, 360insights.com and Maritz all say it too. Buyers may still need it, but shared ground cannot carry your body — move it lower and give that space to something only you can say.
- 7Table stakesYour body copy says “Segmented partner journeys and channel incentives personalize the experience”.
In the body: This is the set's common ground — GoalQuest AI, 360insights.com and Maritz all say it too. It will not set you apart wherever it sits, and in the body it costs you the one place a distinctive claim would be read.
- 8Table stakesYour body copy says “SPIFs, bonuses and fast starts”.
In the body: Keep the fact, lose the position: goalQuest AI, 360insights.com and Maritz all say it too, and your body is spending its first impression on the same territory as theirs.
- 9Surface“Claims automation offers an effortless submission experience” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
- 10Surface“Learning and enablement empower partners with knowledge, skills, and support” is yours alone, and buyers weigh it.
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
- 11Surface“Participant and admin support” is yours alone, and buyers weigh it.
No competitor page makes this claim. Today it is in body copy; it is a candidate for the space the table-stakes lines are taking.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.
