Sameness Index · 5 sites compared

Your page scores 46 out of 100 for sameness against the 4 competitors you named.

https://www.ivanti.com/

01

Your verdict

46
Sameness · vs 4 named
How is this calculated?

Your page is half shared.

About half of what your page says, Omnissa also says. You're less same than 7 of the 8 IT service management sites scored (category avg 57).

Benchmarked against IT service management (matched from our curated set).
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 46. Tanium scores 48. Omnissa scores 57. NinjaOne scores 41. Microsoft scores 28. The category avg is 57.

Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. Less same than average

    The average IT service management category leader scores 57; you scored 46.

    You are 11 points less same than the average IT service management category leader.

  2. Closest overlap: Omnissa

    Of the 4 sites you named, Omnissa echoes the most of what your page says: 55% of it, weighted by placement. Scored the same way you were, against the rest of the set, Omnissa's own Sameness Index is 57. Those are different measures: the first is overlap with your page, the second is how same Omnissa's whole page is.

    Omnissa is the competitor you sound most like.

  3. Little to own yet

    No claim on your page is unique, relevant to a buying decision and hard to copy all at once.

    Nothing yet passes all three ownership tests.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Tanium, Omnissa, NinjaOne and Microsoft: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “Self-healing operations and autonomous IT on a continuously verified system of record”

    Tanium, Omnissa, NinjaOne and Microsoft all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “All Your Endpoints, Proactively Protected & Managed”

    Keep the fact, lose the position: tanium, Omnissa and NinjaOne say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

0% of your page’s claim space is yours to keep.

0%Yours to keep30%Unique but weak70%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 0

Nothing owned sits at hero or section level yet.

Buried in body copy · 0

Nothing buried. Every claim you own is already above body copy.

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesHero
    AI-driven autonomous endpoint management
    • “Self-healing operations and autonomous IT on a continuously verified system of record”
    • “The data authority for AI-driven, autonomous endpoint management”
    • “Transform Endpoint Management with AI-Driven Automation”

    You say this 3 different ways.

    Tanium, Omnissa, NinjaOne and Microsoft all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • Tanium“The Autonomous IT Company”
    • Omnissa“Meet the digital work platform unifying autonomous endpoint management, virtual desktops and apps, and digital employee experience”
    • NinjaOne“NinjaOne is the unified IT operations platform for endpoint management, autonomous patching, backup, and remote access.”
    • Microsoft“Find what you need faster with AI-powered suggestions”
  • Commodity · 75%Table stakesHero
    saves time, cost and IT effort
    • “66,000 manual tasks automated annually”
    • “You don't need an army to transform IT”

    You say this 2 different ways.

    Common ground with Omnissa, NinjaOne and Microsoft. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Omnissa“Improve digital employee experience, reduce friction, and help IT teams identify issues and enhance workplace productivity”
    • NinjaOne“50% more efficient”
    • Microsoft“Grow your business with Microsoft Teams”
  • Commodity · 75%Table stakesHero
    single platform unifies and consolidates tooling
    • “All Your Endpoints, Proactively Protected & Managed”
    • “Reduce manual effort and drive better outcomes with a hands-off approach to unify control of every device on one platform”
    • “Customer review: solves IT tool sprawl by centralizing asset tracking, remote control, and patch management, providing excellent ROI”
    • “The foundation for shared services, data and integration”
    • “Ivanti expands visibility across your entire estate with a single-pane view of gateways, devices, users and applications”

    You say this 5 different ways.

    Tanium, Omnissa and NinjaOne make the same claim (75% of the set). It cannot set you apart, so it should not carry the hero.

    They say
    • Tanium“Atlas manages endpoints, reduces exposure, and stops threats without switching tools or handing off work.”
    • Omnissa“Powered by shared data, automation and intelligence”
    • NinjaOne“Unify endpoint management, patching, and backup in one platform to automate IT operations at scale.”
  • Contested · 50%SharpenHero
    quantified customer results and ROI figures
    • “$11.2M in financial benefits over 3 years”

    Tanium and NinjaOne are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • Tanium“98% Patch efficacy without remediation in individual markets (McDonald's)”
    • NinjaOne“$100,000 estimated ROI”
  • Commodity · 75%Table stakesSection
    automates patching, compliance and security policy
    • “Customer review: automates patching, compliance, and security policies”

    A buyer comparing tabs sees this on Tanium, Omnissa and NinjaOne too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • Tanium“Know every endpoint and keep every device patched and compliant with machine-speed deployment.”
    • Omnissa“Onboarding, patching and remediation running as workflows instead of tickets”
    • NinjaOne“Manage and secure Android and Apple mobile devices with fast enrollment, policy-based control, and real-time visibility.”
  • Commodity · 75%Table stakesSection
    third-party recognition and ratings
    • “Named a Leader in IDC Marketscape Reports: Worldwide Unified Endpoint Management Software, 2025/26; Apple Devices; Frontline/IoT; Windows Device”

    Tanium, Omnissa and NinjaOne got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

    They say
    • Tanium“Named a Leader by Gartner, IDC, and Forrester”
    • Omnissa“#1 in all four use cases, Gartner Critical Capabilities for Endpoint Management Tools”
    • NinjaOne“NinjaOne named a Leader by Gartner®”
  • Contested · 50%SharpenSection
    secure unified access to apps and desktops anywhere
    • “Provide secure, unified access to all applications — anytime, anywhere — and reduce business risk without slowing users down”

    Shared with Omnissa and NinjaOne. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • Omnissa“Unify security across users, devices, applications, and locations with automated and predictive Workspace ONE solutions”
    • NinjaOne“Support all your endpoints from the NinjaOne console with fast, reliable, single-click remote access and cross-OS support.”
  • Contested · 25%SharpenSection
    customer testimonials and stories as proof
    • “Customer review: endpoint visibility, patching, device status and troubleshooting are easier to manage from one place, reducing response time and improving…”

    Microsoft is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Microsoft“Kinaxis uses Maestro, an Azure-run AI platform, to help companies stay agile in times of uncertainty”
  • Contested · 25%SharpenSection
    long track record and market experience
    • “30+ years of endpoint expertise”

    Contested ground: Omnissa claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.

    They say
    • Omnissa“20+ years of innovation”
  • Contested · 25%SharpenSection
    risk-based vulnerability prioritization
    • “Customer review: platform helps focus on vulnerabilities that pose the highest real-world risk, improving response time for critical threats”

    Section-level, and shared: Shared with Tanium. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • Tanium“Exposure Management strengthens resilience through continuous vulnerability monitoring, real-time risk scoring and prioritization, and integrated remediation.”
04

Claim-by-claim evidence

Every claim on your page (21)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Autonomous/AI-driven endpoint management category position
    “The data authority for AI-driven, autonomous endpoint management”
    categoryHerosame claim 75%same territory 100%Anyone could say it
    Commodity
    Also on Tanium, Omnissa, NinjaOne
  • AI-driven automation transforms endpoint management
    “Transform Endpoint Management with AI-Driven Automation”
    capabilitySectionsame claim 75%same territory 100%Anyone could say it
    Commodity
    Also on Tanium, Omnissa, NinjaOne
  • Named a leader by industry analyst firms
    “Named a Leader in IDC Marketscape Reports: Worldwide Unified Endpoint Management Software, 2025/26; Apple Devices; Frontline/IoT; Windows Device”
    proofSectionsame claim 75%same territory 75%Copyable with effort
    Commodity
    Also on Tanium, Omnissa, NinjaOne
  • One platform unifies management of every device
    “Reduce manual effort and drive better outcomes with a hands-off approach to unify control of every device on one platform”
    outcomeSectionsame claim 75%same territory 75%Anyone could say it
    Commodity
    Also on Tanium, Omnissa, NinjaOne
  • Single-pane visibility across the whole estate
    “Ivanti expands visibility across your entire estate with a single-pane view of gateways, devices, users and applications”
    capabilitySectionsame claim 75%same territory 75%Anyone could say it
    Commodity
    Also on Tanium, Omnissa, NinjaOne
  • Automates patching, compliance and security policies
    “Customer review: automates patching, compliance, and security policies”
    proofSectionsame claim 50%same territory 75%Anyone could say it
    Contested
    Also on Tanium, Omnissa
  • Faster business pace and worker productivitygrouping uncertain
    “Achieve a new pace of business that keeps up with customer demand”
    outcomeSectionsame claim 50%same territory 75%Anyone could say itnot a buying criterion
    Contested
    Also on Omnissa, Microsoft
  • Quantified ROI and financial benefit figures
    “$11.2M in financial benefits over 3 years”
    proofHerosame claim 25%same territory 50%Anyone could say it
    Contested
    Also on NinjaOne
  • Self-healing, autonomous IT operations
    “Self-healing operations and autonomous IT on a continuously verified system of record”
    capabilityHerosame claim 25%same territory 100%Copyable with effort
    Contested
    Also on Omnissa
  • Decades of experience in the market
    “30+ years of endpoint expertise”
    proofSectionsame claim 25%same territory 25%Copyable with effortnot a buying criterion
    Contested
    Also on Omnissa
  • Less downtime, lower cost, freed IT capacitygrouping uncertain
    “Minimize downtime, reduce operational costs, improve employee experience and free IT team capacity for the work that matters”
    outcomeSectionsame claim 25%same territory 75%Anyone could say it
    Contested
    Also on Omnissa
  • Replaces multiple tools, consolidating IT tooling
    “Customer review: solves IT tool sprawl by centralizing asset tracking, remote control, and patch management, providing excellent ROI”
    proofSectionsame claim 25%same territory 75%Anyone could say it
    Contested
    Also on NinjaOne
  • Risk-based prioritization of real-world vulnerabilities
    “Customer review: platform helps focus on vulnerabilities that pose the highest real-world risk, improving response time for critical threats”
    proofSectionsame claim 25%same territory 25%Copyable with effort
    Contested
    Also on Tanium
  • Secure unified access to all applications anywhere
    “Provide secure, unified access to all applications — anytime, anywhere — and reduce business risk without slowing users down”
    outcomeSectionsame claim 25%same territory 50%Anyone could say it
    Contested
    Also on Omnissa
  • Shared data and integration foundation for the platform
    “The foundation for shared services, data and integration”
    capabilitySectionsame claim 25%same territory 75%Anyone could say itnot a buying criterion
    Contested
    Also on Omnissa
  • endpoint protection and management
    “All Your Endpoints, Proactively Protected & Managed”
    outcomeHerosame claim 0%same territory 75%Anyone could say it
    Unique for now
  • Routine tasks run automatically with little manual effort
    “66,000 manual tasks automated annually”
    proofHerosame claim 0%same territory 75%Anyone could say it
    Unique for now
  • Customer: single place eases visibility, patching, troubleshooting
    “Customer review: endpoint visibility, patching, device status and troubleshooting are easier to manage from one place, reducing response time and improving…”
    proofSectionsame claim 0%same territory 25%Anyone could say it
    Unique for now
  • No tradeoff between security and efficiency
    “You don't have to choose between security and efficiency”
    qualitySectionsame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Transformation possible with a small IT team
    “You don't need an army to transform IT”
    outcomeSectionsame claim 0%same territory 75%Anyone could say itnot a buying criterion
    Unique for now
  • Vendor runs its own business on the product
    “We don't just sell Autonomous Endpoint Management; we run our business on it”
    proofSectionsame claim 0%same territory 0%Copyable with effortnot a buying criterion
    Unique and owned
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%77The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%0Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%89Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%16Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%n/aThe generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%61Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (5 pages read)
Your page
Ivanti
ivanti.com
Competitor
Tanium
tanium.com
Competitor
Omnissa
omnissa.com
Competitor
NinjaOne
ninjaone.com
Competitor
Microsoft
microsoft.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Self-healing operations and autonomous IT on a continuously verified system of record”.

    Tanium, Omnissa, NinjaOne and Microsoft all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “All Your Endpoints, Proactively Protected & Managed”.

    Keep the fact, lose the position: tanium, Omnissa and NinjaOne say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour hero copy says “66,000 manual tasks automated annually”.

    This is the set's common ground — Omnissa, NinjaOne and Microsoft say it too (75% of the set). It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Transform Endpoint Management with AI-Driven Automation”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “Customer review: automates patching, compliance, and security policies”.

    True of you and true of them: Tanium, Omnissa and NinjaOne say it too (75% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “Named a Leader in IDC Marketscape Reports: Worldwide Unified Endpoint Management Software, 2025/26; Apple Dev…”.

    In the section: Tanium, Omnissa and NinjaOne say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  7. 7
    Table stakesYour section copy says “Reduce manual effort and drive better outcomes with a hands-off approach to unify control of every device on…”.

    In the section: This is the set's common ground — Tanium, Omnissa and NinjaOne say it too (75% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  8. 8
    Table stakesYour section copy says “Ivanti expands visibility across your entire estate with a single-pane view of gateways, devices, users and a…”.

    In the section: Keep the fact, lose the position: tanium, Omnissa and NinjaOne say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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