Your page scores 58 out of 100 for sameness against the 4 competitors you named.

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

• Commodity · 100%Table stakesHero

  large customer base and named customers

  • “15+ years of behavior data and 70,000 global customers”

  Fable Security, Frame, Hoxhunt and Proofpoint all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

  This is grouped wrong
  They say

  • Fable Security“We chose Fable because its personalized approach to security awareness led to more effective and faster employee behavior change”
  • Frame“Loved by Fortune 500 and leading global brands”
  • Hoxhunt“Trusted by thousands of companies to train millions of global employees”
  • Proofpoint“3.4M+ Customers protected”
• Commodity · 100%KeepHero

  unified platform for human risk

  • “AI-powered human risk and agent security platform”
  • “Everything you need to reduce human risk and secure your agents — all in one platform.”

  You say this 2 different ways.

  Fable Security, Frame, Hoxhunt and Proofpoint all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

  This is grouped wrong
  They say

  • Fable Security“One platform to see, coach, and measure human risk”
  • Frame“Complete human risk coverage”
  • Hoxhunt“AI-powered platform”
  • Proofpoint“Solving the complete set of needs in human and agent-centric security”
• Commodity · 100%Table stakesSection

  measurably reduces risky behavior

  • “The continuous decline in our Phish-prone Percentage demonstrates a successful cultural shift towards cybersecurity awareness.”
  • “Change behavior. Build resilience.”
  • “Spot human risk before it strikes.”

  You say this 3 different ways.

  Common ground with Fable Security, Frame, Hoxhunt and Proofpoint. Say it if buyers need it — lower on the page, where it is not the thing they read first.

  This is grouped wrong
  They say

  • Fable Security“Behavior changes because the timing is right”
  • Frame“Frame delivers personalized, behavior-driven interventions that actually change how your employees respond to threats”
  • Hoxhunt“Measurably reduce human cyber risk, at scale”
  • Proofpoint“Cyberattacks are evolving as people and AI agents work side by side across email, cloud, and collaboration tools”
• Contested · 50%SharpenHero

  third-party recognition as leader

  • “Leader in Gartner® Magic Quadrant™ for Email Security”

  Hoxhunt and Proofpoint are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

  This is grouped wrong
  They say

  • Hoxhunt“THE #1 RATED HUMAN RISK MANAGEMENT PLATFORM”
  • Proofpoint“A Leader in the 2025 Gartner Magic Quadrant for Email Security”
• Commodity · 75%Table stakesSection

  audit trail and compliance evidence

  • “My HR department doesn't have to worry about coming up with content or worrying about state specific laws for their training programs.”

  Fable Security, Frame and Proofpoint make the same claim (75% of the set). It cannot set you apart, so it should not carry the section.

  This is grouped wrong
  They say

  • Fable Security“Give auditors behavior-change evidence, mapped across the frameworks you answer to”
  • Frame“Developers, compliance and privacy training”
  • Proofpoint“Produce a full audit trail, from single prompts to multistep agent workflows, for boards and regulators”
• Commodity · 75%Table stakesSection

  risk visibility, dashboards and reporting

  • “Leverage behavior-based intelligence and real-time insights to detect risky actions — and stop them cold with Agentic AI defense responses.”

  A buyer comparing tabs sees this on Fable Security, Frame and Proofpoint too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down.

  This is grouped wrong
  They say

  • Fable Security“A live view into every employee's risk built from identity, email, device, and behavior signals”
  • Frame“Tracking of risky employee events”
  • Proofpoint“Proofpoint Zen identifies and mitigates risk across your entire digital environment”
• Contested · 50%SharpenSection

  personalized, adaptive training per employee

  • “Go beyond check-the-box training. Deliver timely, personalized education that helps people recognize and resist evolving threats.”

  Shared with Frame and Hoxhunt. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

  This is grouped wrong
  They say

  • Frame“Frame learns your organization and creates personalized security training, simulations, and deepfake scenarios in minutes”
  • Hoxhunt“automatically delivers personalized, gamified training”
• Contested · 50%KeepSection

  secures and governs AI agents and shadow AI

  • “KnowBe4 protects your most vulnerable attack surface: humans, and now their AI agents too.”

  Every page has to name its category and audience, and Fable Security and Proofpoint do too. Keep the line; just do not expect it to do any differentiating.

  This is grouped wrong
  They say

  • Fable Security“Drive adoption of sanctioned AI while shadow AI use drops”
  • Proofpoint“Human- and AI-centric security for the agentic workspace”
• Contested · 25%SharpenHero

  proprietary threat telemetry scale

  • “12 in-production security awareness agents”

  Proofpoint is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Proofpoint“backed by 2.3 trillion interactions and growing in real time”
• Contested · 25%SharpenSection

  blocks phishing threats before inbox

  • “Block threats before they ever hit the inbox.”

  Contested ground: Proofpoint claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.

  This is grouped wrong
  They say

  • Proofpoint“Proofpoint brings full attack chain visibility to API email protection”

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

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