# Your page scores 55 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but the features you list is where you and IONA start to sound the same.

- **Your page:** https://www.labdigital.nl/
- **Compared against:** Orium (orium.com), Vaimo (vaimo.com), rb2 (rb2.nl), IONA (ionacommerce.com)
- **Sameness Index:** 55 — Half shared
- **Ownable share:** 10% (of 33% distinctive)
- **Report:** https://grader.wynter.com/c/labdigital-nl-LBlhJ9Y

**How you compare · vs 8 Dev / IT services shops category leaders** — 6 points less same than the average Dev / IT services shops category leader. The average Dev / IT services shops category leader scores 61; you scored 55. You are less same than 6 of the 8 Dev / IT services shops category leaders. The best-differentiated site in the set is at 50.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 56 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 68 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 75 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 37 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 66 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| IONA | 71 | Mostly the same |
| Vaimo | 56 | Half shared |
| Orium | 53 | Half shared |
| rb2 | 47 | Half shared |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

10% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 33% — prominent space spent on claims no competitor makes.
- **Ownable share:** 10% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **serves complex enterprise clients** (Hero, 100% of the set) — also on Orium, Vaimo, rb2, IONA
  - _"We help complex, ambitious businesses transform their commerce platforms"_
- **scales to growth, new markets and peak load** (Hero, 75% of the set) — also on Orium, Vaimo, IONA
  - _"Build scalable foundations that keep delivering value, whatever comes next"_
- **serves complex enterprise clients** (Section, 100% of the set) — also on Orium, Vaimo, rb2, IONA
  - _"We work for Sports Direct, Mars, HBM, Toyota, Danone"_
- **consulting: discovery, roadmap and prioritisation** (Section, 100% of the set) — also on Orium, Vaimo, rb2, IONA
  - _"Value-driven prioritisation and roadmapping"_
- **consulting: discovery, roadmap and prioritisation** (Section, 100% of the set) — also on Orium, Vaimo, rb2, IONA
  - _"Opportunity discovery across your commerce operations"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **consulting: discovery, roadmap and prioritisation** (Section, 100% of the set) — also on Orium, Vaimo, rb2, IONA
  - _"Map journeys for human users and AI agents side by side"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **senior experts you work with directly** (Section, 75% of the set) — also on Vaimo, rb2, IONA
  - _"Our team of senior digital specialists strive to reach new heights in partnering"_
- **composable, API-first, vendor-independent architecture** (Section, 75% of the set) — also on Orium, Vaimo, IONA
  - _"Composable, vendor-independent architecture"_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| We serve complex, ambitious enterprise brands | segment | Hero | 50% | anyone | no | Contested |
| Scalable foundations that keep delivering future value | outcome | Hero | 75% | anyone | yes | Commodity |
| AI-ready / agent-ready commerce platforms | category | Hero | 25% | anyone | yes | Contested |
| Named enterprise brand clients as proof | proof | Section | 75% | some | yes | Commodity |
| Strategic roadmapping and value-based prioritisation | capability | Section | 75% | anyone | yes | Commodity |
| Discovery of improvement opportunities across operations | capability | Section | 0% | anyone | no | Unique for now |
| Journey mapping for human and AI-agent users | capability | Section | 0% | some | no | Unique and owned |
| Senior, expert specialist staff | quality | Section | 50% | anyone | yes | Contested |
| Composable, vendor-independent best-of-breed architecture | quality | Section | 25% | anyone | yes | Contested |
| Rapid rollout and scaling to new markets/brands | outcome | Section | 25% | anyone | yes | Contested |
| API-first platforms that drive business growth | outcome | Section | 0% | anyone | yes | Unique for now |
| Certified partnerships with leading technology vendors | proof | Section | 50% | some | yes | Contested |
| We have our own proprietary agentic commerce product | capability | Section | 0% | some | yes | Unique and owned |
| Access control and governance built into architecture | capability | Section | 25% | some | yes | Contested |
| This becomes your unfair competitive advantage | outcome | Section | 25% | anyone | no | Contested |
| We enable and upskill client teams | outcome | Section | 0% | anyone | no | Unique for now |
| We unlock your legacy data and make it AI-ready | outcome | Section | 0% | some | yes | Unique and owned |
| Partnership accelerates clients' MACH/composable implementations | outcome | Body | 25% | anyone | yes | Contested |
| Our work sets new industry standards | proof | Body | 0% | anyone | no | Unique for now |
| Secure, enterprise-compliant employee app | quality | Body | 0% | some | no | Unique and owned |

## What we compared

- **Lab Digital** (your page) — https://www.labdigital.nl/
- **Orium** — https://orium.com/
- **Vaimo** — https://www.vaimo.com/
- **rb2** — https://www.rb2.nl/en
- **IONA** — https://ionacommerce.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)