# Your page scores 47 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but what you say you do and who it's for is where you and iO start to sound the same.

- **Your page:** https://www.labdigital.nl/
- **Compared against:** Valtech (valtech.com), DEPT® (dept.global), Xiatech (Xfuze) (xiatech.io), iO (iodigital.com)
- **Sameness Index:** 47 — Half shared
- **Ownable share:** 15% (of 43% distinctive)
- **Report:** https://grader.wynter.com/c/labdigital-nl-d9ECTWE

**How you compare · vs 8 Dev / IT services shops category leaders** — 14 points less same than the average Dev / IT services shops category leader. The average Dev / IT services shops category leader scores 61; you scored 47. You are less same than 7 of the 8 Dev / IT services shops category leaders. You are the most differentiated in this set at 47. The nearest category leader is at 50.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 79 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 25 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 64 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 27 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 61 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| iO | 78 | Interchangeable |
| DEPT® | 49 | Half shared |
| Valtech | 34 | Mostly your own |
| Xiatech (Xfuze) | 30 | Mostly your own |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

15% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 43% — prominent space spent on claims no competitor makes.
- **Ownable share:** 15% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **serves large complex enterprise clients** (Hero, 100% of the set) — also on Valtech, DEPT®, Xiatech (Xfuze), iO
  - _"We help complex, ambitious businesses transform their commerce platforms"_
- **scalable future-proof foundations** (Hero, 75% of the set) — also on Valtech, DEPT®, iO
  - _"build scalable foundations that keep delivering value, whatever comes next"_
- **named customers and partnerships as proof** (Section, 100% of the set) — also on Valtech, DEPT®, Xiatech (Xfuze), iO
  - _"We work for Sports Direct, Mars, HBM, Toyota, Danone"_
- **AI and agentic capability at the core** (Section, 100% of the set) — also on Valtech, DEPT®, Xiatech (Xfuze), iO
  - _"Map journeys for human users and AI agents side by side"_
- **makes your data usable and AI-ready** (Section, 75% of the set) — also on DEPT®, Xiatech (Xfuze), iO
  - _"Your data, unlocked and AI-ready"_
- **scalable future-proof foundations** (Section, 75% of the set) — also on Valtech, DEPT®, iO
  - _"Rapid rollout and scaling to new markets and brands"_
- **makes your data usable and AI-ready** (Section, 75% of the set) — also on DEPT®, Xiatech (Xfuze), iO
  - _"The composable platforms we build make your data structured, real-time, and available through clean APIs"_
- **scalable future-proof foundations** (Section, 75% of the set) — also on Valtech, DEPT®, iO
  - _"API-first platforms that help your business grow"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| We serve complex, ambitious enterprise clients | segment | Hero | 75% | anyone | no | Commodity |
| Commerce/platforms made AI- and agent-ready | category | Hero | 25% | anyone | yes | Contested |
| We build scalable foundations that keep delivering value | outcome | Hero | 25% | anyone | yes | Contested |
| Named blue-chip enterprise clients | proof | Section | 75% | some | yes | Commodity |
| We map journeys for both human users and AI agents | capability | Section | 25% | some | yes | Contested |
| Your data unlocked and made AI-ready | outcome | Section | 50% | anyone | yes | Contested |
| Rapid rollout and scaling to new markets and brands | outcome | Section | 25% | anyone | yes | Contested |
| We make your data structured, real-time and API-accessible | capability | Section | 25% | some | yes | Contested |
| API-first platforms that support business growth | capability | Section | 0% | anyone | yes | Unique for now |
| Composable, vendor-independent best-of-breed architecture | capability | Section | 0% | some | yes | Unique and owned |
| Data becomes your competitive advantage | outcome | Section | 0% | anyone | no | Unique for now |
| Your data is trapped in legacy systems with no safe way to expose it | outcome | Section | 0% | anyone | yes | Unique for now |
| Value-based prioritisation and roadmapping | capability | Section | 25% | anyone | yes | Contested |
| We discover opportunities across commerce operations | capability | Section | 0% | anyone | no | Unique for now |
| Access control, validation and governance built into the architecture | capability | Section | 0% | some | yes | Unique and owned |
| Transformation includes enabling your internal teams | outcome | Section | 0% | anyone | yes | Unique for now |
| We have our own proprietary agentic commerce platform | proof | Section | 0% | some | yes | Unique and owned |
| Deep certified technology partnerships | proof | Body | 50% | some | yes | Contested |
| Our partner work creates new industry standards clients benefit from | outcome | Body | 0% | some | no | Unique and owned |
| Secure, enterprise-compliant employee app | quality | Body | 0% | some | no | Unique and owned |

## What we compared

- **Lab Digital** (your page) — https://www.labdigital.nl/
- **Valtech** — https://www.valtech.com/
- **DEPT®** — https://www.dept.global/
- **Xiatech (Xfuze)** — https://www.xiatech.io/
- **iO** — https://www.iodigital.com/en

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)