# Your page scores 54 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but what you say you do and who it's for is where you and Vestcom start to sound the same.

- **Your page:** https://lastyard.com/
- **Compared against:** NetTickIT (nettickit.com), Vestcom (vestcom.com), Vusion (vusion.com), Ticket-IT (ticket-it.com)
- **Sameness Index:** 54 — Half shared
- **Ownable share:** 32% (of 41% distinctive)
- **Report:** https://grader.wynter.com/c/lastyard-com-CrWr0Wo

**How you compare · vs 366 SaaS sites** — 2 points less same than the average SaaS site. The average SaaS site scores 56; you scored 54. You are less same than 223 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 81 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 38 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 76 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 16 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 50 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 17 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Vestcom | 68 | Mostly the same |
| Vusion | 57 | Half shared |
| Ticket-IT | 51 | Half shared |
| NetTickIT | 41 | Half shared |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

32% of your page is unique, relevant and defensible — a strong share, and the thing to protect in any rewrite.

- **Distinctive message share:** 41% — prominent space spent on claims no competitor makes.
- **Ownable share:** 32% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **unified platform, single source of truth** (Hero, 100% of the set) — also on NetTickIT, Vestcom, Vusion, Ticket-IT
  - _"We bring every team together with a single source of truth"_
- **automates pricing and store execution** (Hero, 75% of the set) — also on NetTickIT, Vusion, Ticket-IT
  - _"Last Yard automates personalized pricing and promotions across online and in-store channels"_
- **automates pricing and store execution** (Hero, 75% of the set) — also on NetTickIT, Vusion, Ticket-IT
  - _"Enabling retailers to update tickets, signage, and all retail touchpoints in real-time"_
- **consistent pricing across print, ESL and digital** (Section, 100% of the set) — also on NetTickIT, Vestcom, Vusion, Ticket-IT
  - _"Ensures up-to-date and consistent pricing and promotions across in-store tickets, ESLs, signage, retail media, digital channels, and more"_
- **unified platform, single source of truth** (Section, 100% of the set) — also on NetTickIT, Vestcom, Vusion, Ticket-IT
  - _"Unifying Systems, Teams, and Data for Accurate, Consistent Pricing and Promotions Everywhere"_
- **unified platform, single source of truth** (Section, 100% of the set) — also on NetTickIT, Vestcom, Vusion, Ticket-IT
  - _"Seamlessly integrate your data, set up rules-based automated workflows, design templates in Studio, and publish across every touchpoint — all within one…"_
- **respond faster to market changes** (Section, 100% of the set) — also on NetTickIT, Vestcom, Vusion, Ticket-IT
  - _"Keeping teams responsive to market and shopper demands"_
- **ensures pricing accuracy and compliance** (Section, 75% of the set) — also on NetTickIT, Vestcom, Ticket-IT
  - _"Ensure prices and promotions are always correct, up-to-date, and legally compliant"_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Unified platform for in-store pricing and signage execution | category | Hero | 75% | anyone | yes | Commodity |
| Single source of truth aligns all teams/messaging | outcome | Hero | 50% | anyone | yes | Contested |
| Automates pricing and promotion updates across channels | capability | Hero | 75% | anyone | yes | Commodity |
| Updates tickets and signage in real time | capability | Hero | 25% | anyone | yes | Contested |
| Integrates with existing retail systems and data sources | capability | Hero | 50% | anyone | yes | Contested |
| Delivers a unified omnichannel shopper experience | outcome | Section | 75% | anyone | yes | Commodity |
| Consistent pricing across print, ESL and digital touchpoints | capability | Section | 50% | anyone | yes | Contested |
| Eliminates fragmented systems and siloed data | outcome | Section | 25% | anyone | yes | Contested |
| End-to-end workflow from data to publishing in one tool | capability | Section | 25% | anyone | yes | Contested |
| Keeps teams responsive to market and shopper demand | outcome | Section | 25% | anyone | no | Contested |
| Ensures pricing accuracy and legal compliance | outcome | Section | 75% | anyone | yes | Commodity |
| Cuts labor cost and staff hours | outcome | Section | 25% | anyone | yes | Contested |
| Reduces printing waste and protects margins | outcome | Section | 25% | anyone | yes | Contested |
| Deep retail expertise and long-term partnership | quality | Section | 0% | anyone | no | Unique for now |
| ISO/IEC 27001:2022 certified security | proof | Section | 0% | some | yes | Unique and owned |
| Scale safely and confidently | outcome | Section | 25% | anyone | yes | Contested |
| Used by four major liquor retail groups | proof | Section | 25% | some | yes | Contested |
| Built on AWS cloud since 2015 | proof | Section | 0% | anyone | no | Unique for now |
| Cloud infrastructure enables fast, reliable, cost-effective innovation | quality | Section | 0% | anyone | no | Unique for now |
| Customer result: $27K/yr savings, 6-hour rollout, live in 2 days | proof | Section | 0% | some | yes | Unique and owned |
| Customer result: 10,000 hours and $250k saved annually | proof | Section | 0% | some | yes | Unique and owned |
| Customer result: 99.9% pricing accuracy and faster rollouts | proof | Section | 0% | some | yes | Unique and owned |
| Customer result: hundreds of weekly hours freed at JB Hi-Fi | proof | Section | 0% | some | yes | Unique and owned |
| Serves a leading global furniture retailer | proof | Section | 0% | some | yes | Unique and owned |
| Used by Australia's largest retailers | proof | Section | 0% | some | yes | Unique and owned |
| Used by four of five largest Australian pharmacy chains | proof | Section | 0% | some | yes | Unique and owned |
| Used by largest Australian supermarket group and IGA | proof | Section | 0% | some | yes | Unique and owned |
| Used by top three consumer electronics retailers in Australia | proof | Section | 0% | some | yes | Unique and owned |
| Easy-to-use template/label design tool | capability | Body | 50% | anyone | yes | Contested |

## What we compared

- **Last Yard** (your page) — https://lastyard.com/
- **NetTickIT** — https://nettickit.com/solutions/
- **Vestcom** — https://vestcom.com/retailer-solutions/
- **Vusion** — https://www.vusion.com/
- **Ticket-IT** — https://ticket-it.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)