# Your page scores 37 out of 100 for sameness against the 4 competitors you named — low enough that buyers can probably tell you apart.

You are telling a different story from Broadsign and the rest of the set, overlapping only on the features you list.

- **Your page:** https://lastyard.com/
- **Compared against:** Ticket-IT (ticket-it.com), Vusion (vusion.com), SOLUM (solum-group.com), Broadsign (broadsign.com)
- **Sameness Index:** 37 — Mostly your own
- **Ownable share:** 13% (of 31% distinctive)
- **Report:** https://grader.wynter.com/c/lastyard-com-LjP6wLc

**How you compare · vs 366 SaaS sites** — 19 points less same than the average SaaS site. The average SaaS site scores 56; you scored 37. You are less same than 344 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 42 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 43 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 58 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 17 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 23 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly your own** — Most of what you say, your competitors don't.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Broadsign | 50 | Half shared |
| Ticket-IT | 49 | Half shared |
| Vusion | 32 | Mostly your own |
| SOLUM | 26 | Mostly your own |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

13% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 31% — prominent space spent on claims no competitor makes.
- **Ownable share:** 13% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **automates work without manual effort** (Hero, 75% of the set) — also on Ticket-IT, Vusion, Broadsign
  - _"Automates personalized pricing and promotions across online and in-store channels"_
- **named customers and large installed base as proof** (Section, 75% of the set) — also on Vusion, SOLUM, Broadsign
  - _"Australia's Biggest Retailers Run On Last Yard"_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Automates personalized pricing and promotions | capability | Hero | 50% | some | yes | Contested |
| Integrates with existing retail systems and data | capability | Hero | 25% | some | yes | Contested |
| Real-time updates across all retail touchpoints | capability | Hero | 25% | some | yes | Contested |
| Trusted, reliable platform | quality | Hero | 25% | anyone | no | Contested |
| Unified platform for retail pricing/promotion publishing | category | Hero | 0% | some | yes | Unique and owned |
| Single source of truth aligns all teams | outcome | Hero | 25% | anyone | yes | Contested |
| Used by the largest retailers in a market | proof | Section | 50% | some | yes | Contested |
| Delivers consistent omnichannel shopper experience | outcome | Section | 50% | anyone | yes | Contested |
| Ensures pricing accuracy and legal compliance | outcome | Section | 50% | some | yes | Contested |
| Certified enterprise security (ISO 27001 / pen testing) | proof | Section | 25% | some | yes | Contested |
| Scale confidently and safely | outcome | Section | 25% | anyone | yes | Contested |
| Built on AWS cloud since 2015 | proof | Section | 0% | some | no | Unique and owned |
| Cloud infrastructure enables fast, cost-effective innovation | quality | Section | 0% | anyone | no | Unique for now |
| Cuts labor cost and reclaims staff hours | outcome | Section | 0% | some | yes | Unique and owned |
| Eliminates slow rollouts and ticketing errors | outcome | Section | 25% | anyone | yes | Contested |
| Deep retail expertise enables long-term partnership | quality | Section | 0% | anyone | no | Unique for now |
| Partner ecosystem extends the platform's reach | proof | Section | 0% | anyone | no | Unique for now |
| Easy-to-use design/template tool for branded materials | capability | Body | 25% | some | yes | Contested |

## What we compared

- **lastyard.com** (your page) — https://lastyard.com/
- **Ticket-IT** — https://ticket-it.com/
- **Vusion** — https://www.vusion.com/
- **SOLUM** — https://www.solum-group.com/
- **Broadsign** — https://broadsign.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)