# Your page scores 32 out of 100 for sameness against the 4 competitors you named — low enough that buyers can probably tell you apart.

You are telling a different story from Broadsign and the rest of the set, overlapping only on the features you list.

- **Your page:** https://lastyard.com/
- **Compared against:** Hansshow (hansshow.com), Vusion (vusion.com), SOLUM (solum-group.com), Broadsign (broadsign.com)
- **Sameness Index:** 32 — Mostly your own
- **Ownable share:** 26% (of 86% distinctive)
- **Report:** https://grader.wynter.com/c/lastyard-com-XeXHKbQ

**How you compare · vs 366 SaaS sites** — 24 points less same than the average SaaS site. The average SaaS site scores 56; you scored 32. You are less same than 351 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 42 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 34 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 48 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 13 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 18 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly your own** — Most of what you say, your competitors don't.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Broadsign | 66 | Mostly the same |
| Vusion | 44 | Half shared |
| SOLUM | 28 | Mostly your own |
| Hansshow | 2 | Mostly your own |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

26% of your page is unique, relevant and defensible — a strong share, and the thing to protect in any rewrite.

- **Distinctive message share:** 86% — prominent space spent on claims no competitor makes.
- **Ownable share:** 26% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **platform for digital/smart retail operations** (Section, 75% of the set) — also on Vusion, SOLUM, Broadsign
  - _"Seamlessly integrate your data, set up rules-based automated workflows, design templates, and publish across every customer touchpoint — all within one…"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **platform for digital/smart retail operations** (Body, 75% of the set) — also on Vusion, SOLUM, Broadsign
  - _"Last Yard Publisher centralises content distribution for in-store and digital promotions"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Centralized content distribution for in-store and digital** (Body, 0% of the set)
  - _"Last Yard Publisher centralises content distribution for in-store and digital promotions"_
- **Easy-to-use design tool for marketing materials** (Body, 0% of the set)
  - _"Last Yard Studio is a user-friendly design tool for creating marketing materials"_
- **Serves 4 of 5 largest Australian pharmacy chains** (Body, 0% of the set)
  - _"Supporting 4 of the 5 largest pharmacy chains in Australia"_
- **Serves a leading global furniture retailer** (Body, 0% of the set)
  - _"Powering retail execution for a leading global furniture retailer"_
- **Serves four of Australia's largest liquor groups** (Body, 0% of the set)
  - _"Supporting four of Australia's largest liquor retail groups"_
- **Used by Australia's largest supermarket group and IGA** (Body, 0% of the set)
  - _"Trusted by Australia's largest supermarket group and the IGA network"_
- **Used by Australia's three largest electronics retailers** (Body, 0% of the set)
  - _"Used by Australia's three largest consumer electronics retailers"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| AI-ready retail publishing/smart store platform | category | Hero | 0% | anyone | yes | Unique for now |
| One platform serves every retail vertical | category | Hero | 0% | anyone | yes | Unique for now |
| Automates pricing and promotions across channels | capability | Hero | 25% | anyone | yes | Contested |
| Real-time updates to tickets, signage, all touchpoints | capability | Hero | 0% | anyone | yes | Unique for now |
| Trusted platform | quality | Hero | 25% | anyone | no | Contested |
| Integrates with existing retail systems (POS/ERP) | capability | Hero | 0% | anyone | yes | Unique for now |
| Single source of truth aligning teams and data | outcome | Hero | 0% | anyone | yes | Unique for now |
| End-to-end workflow from data to publishing in one place | capability | Section | 0% | anyone | yes | Unique for now |
| Built on AWS cloud since 2015 | proof | Section | 0% | anyone | no | Unique for now |
| Confidence to scale safely | outcome | Section | 0% | anyone | no | Unique for now |
| Deep retail expertise and long-term partnership | quality | Section | 0% | anyone | no | Unique for now |
| Cuts labor cost and reclaims staff hours | outcome | Section | 25% | anyone | yes | Contested |
| Consistent pricing across all in-store and digital channels | outcome | Section | 0% | anyone | yes | Unique for now |
| Customer result: $27K/year savings, 6-hour rollouts, 2-day go-live | proof | Section | 0% | some | yes | Unique and owned |
| Customer result: 10,000 hours and $250k saved annually | proof | Section | 0% | some | yes | Unique and owned |
| Customer result: 99.9% pricing accuracy at scale | proof | Section | 0% | some | yes | Unique and owned |
| Customer result: ticket setup cut to 30 minutes | proof | Section | 0% | some | yes | Unique and owned |
| Eliminates slow rollouts and ticketing errors | outcome | Section | 0% | anyone | yes | Unique for now |
| Ensures pricing accuracy and legal compliance | outcome | Section | 0% | anyone | yes | Unique for now |
| ISO/IEC 27001:2022 certified enterprise security | proof | Section | 0% | some | yes | Unique and owned |
| Partner ecosystem extends the platform | proof | Section | 0% | anyone | no | Unique for now |
| Unified shopping experience across every touchpoint | outcome | Section | 0% | anyone | yes | Unique for now |
| Used by Australia's biggest retailers | proof | Section | 0% | some | yes | Unique and owned |
| Centralized content distribution for in-store and digital | capability | Body | 0% | anyone | yes | Unique for now |
| Easy-to-use design tool for marketing materials | capability | Body | 0% | anyone | yes | Unique for now |
| Serves 4 of 5 largest Australian pharmacy chains | proof | Body | 0% | some | yes | Unique and owned |
| Serves a leading global furniture retailer | proof | Body | 0% | some | yes | Unique and owned |
| Serves four of Australia's largest liquor groups | proof | Body | 0% | some | yes | Unique and owned |
| Used by Australia's largest supermarket group and IGA | proof | Body | 0% | some | yes | Unique and owned |
| Used by Australia's three largest electronics retailers | proof | Body | 0% | some | yes | Unique and owned |

## What we compared

- **Last Yard** (your page) — https://lastyard.com/
- **Hansshow** — https://www.hansshow.com/
- **Vusion** — https://www.vusion.com/
- **SOLUM** — https://www.solum-group.com/
- **Broadsign** — https://broadsign.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)