# Your page scores 88 out of 100 for sameness against the competitor you named.

Put your page next to sevdesk and a buyer would struggle to tell them apart — you are closest on what you say you do and who it's for.

- **Your page:** https://www.lexware-online.de/
- **Compared against:** sevdesk (sevdesk.de)
- **Sameness Index:** 88 — Interchangeable
- **Ownable share:** 3% (of 69% distinctive)
- **Report:** https://grader.wynter.com/c/lexware-online-de-1qIaqv0

**How you compare · vs 366 SaaS sites** — 32 points more same than the average SaaS site. The average SaaS site scores 56; you scored 88. You rank 367th of 367 SaaS sites scored. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 1 competitor, commonness can only take 2 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 100 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 100 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 97 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 17 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | 67 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Interchangeable** — Swap the logo and a buyer wouldn't notice.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| sevdesk | 88 | Interchangeable |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 3% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 69% — prominent space spent on claims no competitor makes.
- **Ownable share:** 3% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **all-in-one system covering the whole workflow** (Hero, 100% of the set) — also on sevdesk
  - _"mit allen Funktionen in 1 System"_
- **certifications and legal compliance assured** (Hero, 100% of the set) — also on sevdesk
  - _"E-Rechnung konform"_
- **low cost and flexible contract terms** (Hero, 100% of the set) — also on sevdesk
  - _"50% Sale Aktion, Rabatt gibt es NUR HIER auf dieser Seite"_
- **automates bookkeeping and data entry work** (Hero, 100% of the set) — also on sevdesk
  - _"Meine Buchhaltung macht sich von selbst"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **certifications and legal compliance assured** (Hero, 100% of the set) — also on sevdesk
  - _"DATEV Siegel"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **all-in-one system covering the whole workflow** (Hero, 100% of the set) — also on sevdesk
  - _"Angebote schreiben, Rechnungen bezahlen und die Steuererklärung erledigen"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **certifications and legal compliance assured** (Hero, 100% of the set) — also on sevdesk
  - _"DSGVO konform"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **certifications and legal compliance assured** (Hero, 100% of the set) — also on sevdesk
  - _"TÜV geprüft"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Fast, simple entry of new records** (Body, 0% of the set)
  - _"Einfache und schnelle Erfassung neuer Einträge"_
- **Monthly cancellable contract terms** (Body, 0% of the set)
  - _"für die ersten 3 Monate, immer monatlich kündbar"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| All functions in one all-in-one system | capability | Hero | 100% | anyone | yes | Commodity |
| Compliant with e-invoicing legal requirements | proof | Hero | 100% | anyone | yes | Commodity |
| Large introductory discount on subscription | outcome | Hero | 100% | anyone | yes | Commodity |
| Online bookkeeping built for freelancers and small businesses | category | Hero | 100% | anyone | yes | Commodity |
| Bookkeeping runs itself automatically | outcome | Hero | 0% | anyone | yes | Unique for now |
| Certified by DATEV seal | proof | Hero | 0% | some | no | Unique and owned |
| Covers quotes, invoicing, payments and tax filing | capability | Hero | 0% | anyone | yes | Unique for now |
| GDPR compliant | proof | Hero | 0% | anyone | yes | Unique for now |
| Independently certified/audited by TÜV | proof | Hero | 0% | some | no | Unique and owned |
| Usable without accounting knowledge | segment | Hero | 0% | anyone | yes | Unique for now |
| Developed in Germany | proof | Hero | 0% | some | no | Unique and owned |
| 60+ features included | proof | Section | 100% | anyone | yes | Commodity |
| See profits, figures and tax burden in real time | outcome | Section | 100% | anyone | yes | Commodity |
| Tax advisor can access the data | capability | Section | 100% | anyone | yes | Commodity |
| 150+ integrations/interfaces available | proof | Section | 0% | some | yes | Unique and owned |
| All income and expenses collected in one system | capability | Section | 0% | anyone | yes | Unique for now |
| Faster decisions and more profitable growth | outcome | Section | 0% | anyone | no | Unique for now |
| GoBD-compliant bookkeeping and archiving | proof | Section | 0% | anyone | yes | Unique for now |
| Less unpaid admin time spent on tax office work | outcome | Section | 0% | anyone | yes | Unique for now |
| Real-time accounting data is needed for decisions | outcome | Section | 0% | anyone | no | Unique for now |
| Tax office obligations handled automatically | capability | Section | 0% | anyone | yes | Unique for now |
| Overview of VAT payments and liability | capability | Body | 100% | anyone | yes | Commodity |
| All payments visible at a glance | capability | Body | 0% | anyone | no | Unique for now |
| Cash book with automatic cash balance calculation | capability | Body | 0% | anyone | no | Unique for now |
| Fast, simple entry of new records | quality | Body | 0% | anyone | yes | Unique for now |
| Income vs expense comparison view | capability | Body | 0% | anyone | no | Unique for now |
| Monthly cancellable contract terms | capability | Body | 0% | anyone | yes | Unique for now |
| Quote numbers assigned automatically | capability | Body | 0% | anyone | no | Unique for now |
| Revenue statistics at a glance | capability | Body | 0% | anyone | no | Unique for now |
| Totals calculated automatically on documents | capability | Body | 0% | anyone | no | Unique for now |
| Up-to-date bank account balances | capability | Body | 0% | anyone | no | Unique for now |
| Stores customer and supplier contact records | capability | Body | 0% | anyone | no | Unique for now |

## What we compared

- **Lexware Office** (your page) — https://www.lexware-online.de/
- **sevdesk** — https://sevdesk.de/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)