# Your page scores 42 out of 100 for sameness against the 2 competitors you named.

Parts of your page are genuinely your own — but how the page looks is where you and New Engen start to sound the same.

- **Your page:** https://www.manual-labor.com/
- **Compared against:** New Engen (newengen.com), Red Antler (redantler.com)
- **Sameness Index:** 42 — Half shared
- **Ownable share:** 8% (of 83% distinctive)
- **Report:** https://grader.wynter.com/c/manual-labor-com-d6uaSh0

**How you compare · vs 8 Marketing agencies category leaders** — 18 points less same than the average Marketing agencies category leader. The average Marketing agencies category leader scores 60; you scored 42. You rank 1st of 9 Marketing agencies sites scored. You are the most differentiated in this set at 42. The nearest category leader is at 55.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 2 competitors, commonness can only take 3 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 50 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 50 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 50 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 17 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 64 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| New Engen | 54 | Half shared |
| Red Antler | 34 | Mostly your own |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 8% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 83% — prominent space spent on claims no competitor makes.
- **Ownable share:** 8% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **quantified client results as proof** (Section, 100% of the set) — also on New Engen, Red Antler
  - _"Repositioning the brand for a $4B exit"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **We have worked with recognizable brand clients** (Body, 0% of the set)
  - _"worked with Boomi, Spotify, Xandr, Blockgraph, Nativo, Rubi, Skillit, PMG, Kibun (client logos)"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| We are a brand and marketing agency | category | Hero | 50% | anyone | yes | Contested |
| Growth comes from aligning strategy and story | outcome | Hero | 0% | anyone | yes | Unique for now |
| Our work drove a $4B exit | proof | Section | 0% | some | yes | Unique and owned |
| We work as a collaborative partner, not a dictator | quality | Section | 50% | anyone | yes | Contested |
| Users expect great website experience, not just a site | quality | Section | 0% | anyone | no | Unique for now |
| We build storytelling connections across words and actions | capability | Section | 0% | anyone | yes | Unique for now |
| We combine design with data-driven testing | capability | Section | 0% | anyone | yes | Unique for now |
| We offer brand strategy and consulting services | capability | Section | 0% | anyone | yes | Unique for now |
| We offer branding and design services | capability | Section | 0% | anyone | yes | Unique for now |
| We offer digital experience and web services | capability | Section | 0% | anyone | yes | Unique for now |
| We offer marketing services | capability | Section | 0% | anyone | yes | Unique for now |
| Your brand is your identity, not just your offering | quality | Section | 0% | anyone | no | Unique for now |
| Case study: branding a regional innovation economy | proof | Section | 0% | anyone | no | Unique for now |
| Case study: direct-to-consumer brand work | proof | Section | 0% | anyone | no | Unique for now |
| Case study: sales enablement work | proof | Section | 0% | anyone | no | Unique for now |
| We are passionate about the people we work with | quality | Body | 50% | anyone | no | Contested |
| We have a community network of good people | proof | Body | 0% | anyone | no | Unique for now |
| We have worked with recognizable brand clients | proof | Body | 0% | some | yes | Unique and owned |

## What we compared

- **Manual Labor** (your page) — https://www.manual-labor.com/
- **New Engen** — https://newengen.com/
- **Red Antler** — https://www.redantler.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)