# Your page scores 65 out of 100 for sameness against the 2 competitors you named.

Most of what your page says, 4AllPromos says too — the overlap is heaviest in the features you list.

- **Your page:** https://www.marcopromos.com/
- **Compared against:** 4AllPromos (4allpromos.com), pc/nametag (pcnametag.com)
- **Sameness Index:** 65 — Mostly the same
- **Ownable share:** 7% (of 29% distinctive)
- **Report:** https://grader.wynter.com/c/marcopromos-com-_4T_Kfg

**How you compare · vs 48 services sites** — 6 points more same than the average services site. The average services site scores 59; you scored 65. You are less same than 12 of the 48 services sites. The best-differentiated site in the set is at 40.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 2 competitors, commonness can only take 3 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 58 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 70 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 82 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 63 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | 30 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly the same** — Most of your claims are also theirs. Only the details differ.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| 4AllPromos | 88 | Interchangeable |
| pc/nametag | 42 | Half shared |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 7% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 29% — prominent space spent on claims no competitor makes.
- **Ownable share:** 7% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **named customers and reviews as proof** (Hero, 100% of the set) — also on 4AllPromos, pc/nametag
  - _"Join the thousands of organizations, both large and small, who trust us with their branding and meeting needs!"_
- **fast turnaround and on-time delivery** (Section, 100% of the set) — also on 4AllPromos, pc/nametag
  - _"24-Hour Rush"_
- **named customers and reviews as proof** (Section, 100% of the set) — also on 4AllPromos, pc/nametag
  - _"Real reviews from real customers"_
- **low prices, discounts and price matching** (Section, 100% of the set) — also on 4AllPromos, pc/nametag
  - _"Price Match Promise"_
- **low prices, discounts and price matching** (Section, 100% of the set) — also on 4AllPromos, pc/nametag
  - _"Non-Profit Discount"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **domestic and sustainable product sourcing** (Body, 100% of the set) — also on 4AllPromos, pc/nametag
  - _"Eco-Friendly product options available"_
- **low prices, discounts and price matching** (Body, 100% of the set) — also on 4AllPromos, pc/nametag
  - _"Products available at 99¢ or less"_
- **domestic and sustainable product sourcing** (Body, 100% of the set) — also on 4AllPromos, pc/nametag
  - _"Made in USA products available"_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Review: good selection and competitive prices** (Body, 0% of the set)
  - _"Great selection and competitive pricing"_
- **Review: orders always delivered on time** (Body, 0% of the set)
  - _"Never a delay! Every time we need to fill an order."_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Trusted by many named organizations | proof | Hero | 50% | some | yes | Contested |
| Leading provider in the category | category | Hero | 50% | anyone | no | Contested |
| Rush or same-day production and shipping | capability | Section | 100% | some | yes | Commodity |
| Positive customer reviews and ratings | proof | Section | 50% | anyone | yes | Contested |
| Will match or beat a lower price | quality | Section | 50% | anyone | yes | Contested |
| Discount for non-profit buyers | capability | Section | 0% | anyone | no | Unique for now |
| Free proofs before ordering | capability | Section | 50% | some | yes | Contested |
| Generic trust-us assurance | quality | Section | 50% | anyone | no | Contested |
| Satisfaction or accuracy guaranteed | quality | Section | 50% | anyone | yes | Contested |
| Free product samples provided | capability | Section | 0% | some | yes | Unique and owned |
| Broad customization and decoration options | capability | Body | 100% | anyone | yes | Commodity |
| Eco-friendly and sustainable product options | capability | Body | 100% | anyone | yes | Commodity |
| Low prices and budget product options | quality | Body | 100% | anyone | yes | Commodity |
| Made in USA products offered | capability | Body | 50% | anyone | yes | Contested |
| Company store program offered | capability | Body | 0% | some | no | Unique and owned |
| Curated gift sets and promo kits available | capability | Body | 0% | anyone | no | Unique for now |
| Review: consistent quality and service | proof | Body | 0% | anyone | no | Unique for now |
| Review: good selection and competitive prices | proof | Body | 0% | anyone | yes | Unique for now |
| Review: orders always delivered on time | proof | Body | 0% | anyone | yes | Unique for now |
| Review: patient service with design proof | proof | Body | 0% | anyone | no | Unique for now |
| Serves many industries and use cases | segment | Body | 0% | anyone | no | Unique for now |

## What we compared

- **MARCO Promos** (your page) — https://www.marcopromos.com/
- **4AllPromos** — https://www.4allpromos.com/
- **pc/nametag** — https://www.pcnametag.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)