# Your page scores 55 out of 100 for sameness against the 3 competitors you named.

Parts of your page are genuinely your own — but what you say you do and who it's for is where you and Balsamiq start to sound the same.

- **Your page:** https://moqups.com/
- **Compared against:** Balsamiq (balsamiq.com), Miro (miro.com), Figma (figma.com)
- **Sameness Index:** 55 — Half shared
- **Ownable share:** 0% (of 44% distinctive)
- **Report:** https://grader.wynter.com/c/moqups-com-Fo_DmXQ

**How you compare · vs 7 Collaborative whiteboard category leaders** — 2 points less same than the average Collaborative whiteboard category leader. The average Collaborative whiteboard category leader scores 57; you scored 55. The best-differentiated site in the set is at 49.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 3 competitors, commonness can only take 4 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 81 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 50 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 28 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 50 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 37 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 65 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Balsamiq | 76% |
| Figma | 64% |
| Miro | 24% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

44% of your prominent page space is spent on claims no competitor makes — and none of it is ownable, because those claims are either not what buyers decide on or trivially copyable. Unique is not the same as differentiated.

- **Distinctive message share:** 44% — prominent space spent on claims no competitor makes.
- **Ownable share:** 0% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **easy to use yet powerful** (Hero, 67% of the set) — also on Balsamiq, Figma
  - _"A simple and powerful visual collaboration solution for your whole team."_
- **named customers and large user base as proof** (Hero, 67% of the set) — also on Balsamiq, Figma
  - _"Trusted by Microsoft, Intel, Sony, Amazon, Oracle, Cisco, Mozilla"_
- **named customers and large user base as proof** (Hero, 67% of the set) — also on Balsamiq, Figma
  - _"Used by 2,000,000 people worldwide"_
- **real-time collaboration keeps teams aligned** (Section, 100% of the set) — also on Balsamiq, Miro, Figma
  - _"Work with your team in real-time to brainstorm, plan, design, and give feedback."_
- **one tool spans multiple design artifact types** (Section, 100% of the set) — also on Balsamiq, Miro, Figma
  - _"Create professional wireframes for websites, apps, and dashboards."_
- **easy to use yet powerful** (Section, 67% of the set) — also on Balsamiq, Figma
  - _"Get collaborators onboard quickly with a single, intuitive interface."_
- **easy to use yet powerful** (Section, 67% of the set) — also on Balsamiq, Figma
  - _"Fast, intuitive, and precise object editing"_
- **easy to use yet powerful** (Section, 67% of the set) — also on Balsamiq, Figma
  - _"Work within a single creative context to maintain your team's focus and momentum."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Keeps distributed teams in sync** (Body, 0% of the set)
  - _"Keep a geographically dispersed team collaborating — and always in sync."_
- **Supports many diagram types (sitemaps, UML, mindmaps)** (Body, 0% of the set)
  - _"Bring clarity to complex ideas with sitemaps, org charts, storyboards, user flows, mindmaps, and UML diagrams."_
- **Drag-and-drop elements from low to high fidelity** (Body, 0% of the set)
  - _"Drag and drop easy-to-configure elements to take your UI and UX mockups from low to high fidelity."_
- **Platform-specific UI kits (iOS, Android, Bootstrap)** (Body, 0% of the set)
  - _"Select from a range of integrated stencil kits for both mobile-app and web design — including iOS, Android, and Bootstrap."_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| One tool spans wireframes, diagrams, prototypes and whiteboarding | category | Hero | 67% | anyone | yes | Commodity |
| Simple yet powerful visual collaboration for whole team | quality | Hero | 67% | anyone | yes | Commodity |
| Trusted by well-known brands/top teams | proof | Hero | 67% | some | yes | Commodity |
| Large user base cited as proof | proof | Hero | 33% | some | yes | Contested |
| Free trial with no credit card required | quality | Hero | 33% | anyone | yes | Contested |
| Real-time collaborative editing with the team | capability | Section | 67% | anyone | yes | Commodity |
| Create professional wireframes for sites and apps | capability | Section | 33% | anyone | yes | Contested |
| Newcomers onboard quickly; easy to get started | quality | Section | 33% | anyone | yes | Contested |
| Precise object editing and transform tools | quality | Section | 33% | anyone | yes | Contested |
| Curated toolset avoids unnecessary complexity | outcome | Section | 0% | anyone | yes | Unique for now |
| Flexible solution adapting to your workflow | quality | Section | 0% | anyone | no | Unique for now |
| Produce polished flowcharts in minutes | outcome | Section | 0% | anyone | no | Unique for now |
| Add interactivity to make clickable prototypes without code | capability | Section | 33% | anyone | yes | Contested |
| Built-in icon sets included | capability | Section | 0% | anyone | no | Unique for now |
| Cloud access from any device without file transfers | capability | Section | 0% | anyone | yes | Unique for now |
| Extensive fonts and typography controls | capability | Section | 0% | anyone | no | Unique for now |
| Import images by drag and drop | capability | Section | 0% | anyone | no | Unique for now |
| Ready-made stencil and widget libraries | capability | Section | 0% | anyone | yes | Unique for now |
| Runs in the browser, no installation | quality | Section | 0% | anyone | yes | Unique for now |
| Aligns cross-functional stakeholders on decisions | segment | Body | 67% | anyone | yes | Commodity |
| Keeps distributed teams in sync | outcome | Body | 0% | anyone | yes | Unique for now |
| Supports many diagram types (sitemaps, UML, mindmaps) | capability | Body | 0% | anyone | yes | Unique for now |
| Convert existing designs/screenshots into editable artifacts | capability | Body | 33% | some | yes | Contested |
| Test with users and get stakeholder approval before dev handoff | outcome | Body | 33% | anyone | yes | Contested |
| Bulk editing, grouping, multi-level undo | capability | Body | 0% | anyone | no | Unique for now |
| Drag-and-drop elements from low to high fidelity | capability | Body | 0% | anyone | yes | Unique for now |
| Non-destructive image cropping with variants | capability | Body | 0% | anyone | no | Unique for now |
| Platform-specific UI kits (iOS, Android, Bootstrap) | capability | Body | 0% | anyone | yes | Unique for now |
| Smart icon replacement preserving size and style | capability | Body | 0% | some | no | Unique and owned |

## What we compared

- **Moqups** (your page) — https://moqups.com/
- **Balsamiq** — https://balsamiq.com/
- **Miro** — https://miro.com/
- **Figma** — https://www.figma.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)