# Your page scores 45 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but what you say you do and who it's for is where you and adseed start to sound the same.

- **Your page:** https://www.netzproduzenten.de/
- **Compared against:** Smarketer (smarketer.de), adseed (adseed.de), Ecoza (go.ecoza.de), ECOM HOUSE (ecomhouse.com)
- **Sameness Index:** 45 — Half shared
- **Ownable share:** 4% (of 26% distinctive)
- **Report:** https://grader.wynter.com/c/netzproduzenten-de-SH7t9gY

**How you compare · vs 8 Marketing agencies category leaders** — 15 points less same than the average Marketing agencies category leader. The average Marketing agencies category leader scores 60; you scored 45. You are less same than 7 of the 8 Marketing agencies category leaders. You are the most differentiated in this set at 45. The nearest category leader is at 55.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 63 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 38 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 33 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 33 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | 38 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| adseed | 75 | Interchangeable |
| ECOM HOUSE | 47 | Half shared |
| Smarketer | 45 | Half shared |
| Ecoza | 13 | Mostly your own |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 4% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 26% — prominent space spent on claims no competitor makes.
- **Ownable share:** 4% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **third-party recognition and platform certifications** (Hero, 75% of the set) — also on Smarketer, adseed, ECOM HOUSE
  - _"89 Kundenbewertungen, Sehr Gut, 100% Empfehlungen (ProvenExpert)"_
- **grows revenue and customers from ads** (Hero, 75% of the set) — also on Smarketer, adseed, ECOM HOUSE
  - _"Profitabler wachsen als etabliertes E-Commerce Unternehmen = Traffic × Conversion × Tracking"_
- **third-party recognition and platform certifications** (Hero, 75% of the set) — also on Smarketer, adseed, ECOM HOUSE
  - _"Top-15 unter 1.396 Google-Partnern im deutschsprachigen Raum"_
- **third-party recognition and platform certifications** (Section, 75% of the set) — also on Smarketer, adseed, ECOM HOUSE
  - _"Google Partner Premier 2024 Badge"_
- **reaches the right audience across the funnel** (Section, 75% of the set) — also on Smarketer, adseed, ECOM HOUSE
  - _"Full-Funnel Werbekampagnen entlang der gesamten Customer-Journey liefern messbare Ergebnisse"_
- **named customers and case studies as proof** (Section, 75% of the set) — also on Smarketer, adseed, ECOM HOUSE
  - _"Brandible: Skalierung von 5 auf 70+ Mitarbeiter seit Start der Zusammenarbeit 2010"_
- **named customers and case studies as proof** (Section, 75% of the set) — also on Smarketer, adseed, ECOM HOUSE
  - _"Electropapa: 600% Umsatzsteigerung durch die Synergie aus Google Ads und CRO"_
- **free tool, audit or training upfront** (Section, 75% of the set) — also on Smarketer, adseed, Ecoza
  - _"Berechne dein Wachstums-Potenzial: bis zu +2.400.000€ jährlicher Mehrumsatz bei 20% Steigerung von Besuchervolumen und Conversion-Rate"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Identifies concrete shop weaknesses with data, not intuition** (Body, 0% of the set)
  - _"Identifizierung konkreter Schwachstellen im Shop statt Bauchgefühl"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| High customer ratings / review scores | proof | Hero | 50% | anyone | yes | Contested |
| More revenue/customers/growth from paid ads | outcome | Hero | 50% | anyone | yes | Contested |
| Ranked among top agency partners in region | proof | Hero | 50% | some | yes | Contested |
| Specialized in established shops above revenue threshold | segment | Hero | 50% | some | yes | Contested |
| Exclusive focus on Google/Microsoft search ads | capability | Hero | 25% | some | yes | Contested |
| Platform partner certifications and badges | proof | Section | 75% | some | yes | Commodity |
| Full-funnel campaigns across customer journey | outcome | Section | 25% | anyone | yes | Contested |
| Named client case: headcount scaled during partnership | proof | Section | 25% | anyone | no | Contested |
| Named client case: multi-hundred-percent revenue increase | proof | Section | 25% | anyone | yes | Contested |
| Solves clients' recurring growth problems | outcome | Section | 25% | anyone | no | Contested |
| Growth potential calculator quantifying added revenue | outcome | Section | 0% | anyone | no | Unique for now |
| Named client case: UX potentials identified | proof | Section | 0% | anyone | yes | Unique for now |
| Strong results with mid-sized companies | outcome | Section | 0% | anyone | no | Unique for now |
| Structured multi-component service framework | capability | Section | 50% | anyone | yes | Contested |
| Multiple proprietary research methods for customer insight | capability | Section | 0% | some | yes | Unique and owned |
| Systematic A/B testing | capability | Section | 0% | anyone | yes | Unique for now |
| Clean, privacy-compliant conversion tracking and analytics | capability | Section | 25% | some | yes | Contested |
| Data-driven optimization differentiates from competitors | outcome | Section | 25% | anyone | yes | Contested |
| Measurable results, not empty promises | quality | Section | 25% | anyone | yes | Contested |
| AI tool generates personalized shop optimizations in seconds | capability | Section | 0% | some | no | Unique and owned |
| Direct proactive contact person, no black box | quality | Body | 50% | anyone | yes | Contested |
| Deeper campaign expertise than current setup | capability | Body | 25% | anyone | yes | Contested |
| Improves weak conversion rates | outcome | Body | 25% | anyone | yes | Contested |
| Identifies concrete shop weaknesses with data, not intuition | capability | Body | 0% | anyone | yes | Unique for now |

## What we compared

- **Netzproduzenten** (your page) — https://www.netzproduzenten.de/
- **Smarketer** — https://www.smarketer.de/
- **adseed** — https://www.adseed.de/
- **Ecoza** — https://go.ecoza.de/
- **ECOM HOUSE** — https://www.ecomhouse.com/de

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)