# Your page scores 63 out of 100 for sameness against the 3 competitors you named.

Most of what your page says, The Marketing Centre says too — the overlap is heaviest in the features you list.

- **Your page:** https://openvelocity.com/
- **Compared against:** Scaled (scaled.co.uk), The Marketing Centre (themarketingcentre.com), Magnus Consulting (magnusconsulting.co.uk)
- **Sameness Index:** 63 — Mostly the same
- **Ownable share:** 5% (of 50% distinctive)
- **Report:** https://grader.wynter.com/c/openvelocity-com-PxH9bbs

**How you compare · vs 8 Marketing agencies category leaders** — 3 points more same than the average Marketing agencies category leader. The average Marketing agencies category leader scores 60; you scored 63. You are less same than 2 of the 8 Marketing agencies category leaders. The best-differentiated site in the set is at 55.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 3 competitors, commonness can only take 4 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 84 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 52 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 88 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 10 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 62 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 44 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly the same** — Most of your claims are also theirs. Only the details differ.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| The Marketing Centre | 75 | Interchangeable |
| Magnus Consulting | 61 | Mostly the same |
| Scaled | 55 | Half shared |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 5% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 50% — prominent space spent on claims no competitor makes.
- **Ownable share:** 5% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **Growth becomes predictable and faster** (Hero, 100% of the set) — also on Scaled, The Marketing Centre, Magnus Consulting
  - _"Built to make growth predictable"_
- **Aligns marketing with commercial and revenue goals** (Hero, 100% of the set) — also on Scaled, The Marketing Centre, Magnus Consulting
  - _"Connecting commercial goals to execution"_
- **Strategy that clarifies where to play and win** (Section, 100% of the set) — also on Scaled, The Marketing Centre, Magnus Consulting
  - _"We turn complexity into clear decisions"_
- **Aligns marketing with commercial and revenue goals** (Section, 100% of the set) — also on Scaled, The Marketing Centre, Magnus Consulting
  - _"Our goal is simple: turn marketing investment into lasting commercial value"_
- **Senior operators do the work** (Section, 67% of the set) — also on The Marketing Centre, Magnus Consulting
  - _"The people who understand your business are the people doing the work. Direct access, no handoffs, no account managers."_
- **Accountable for outcomes, not just advice** (Section, 67% of the set) — also on The Marketing Centre, Magnus Consulting
  - _"We stay accountable for the outcome, not just the recommendation"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **Fast to start, no lengthy onboarding** (Section, 67% of the set) — also on The Marketing Centre, Magnus Consulting
  - _"No lengthy onboarding. No weeks of discovery before anything useful happens."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **Fast to start, no lengthy onboarding** (Section, 67% of the set) — also on The Marketing Centre, Magnus Consulting
  - _"Decades of experience across complex, specialist businesses means we grasp your problem fast, usually within the first conversation"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Investor due diligence support** (Body, 0% of the set)
  - _"Investor Due Diligence"_
- **Executive roles at named brands (first direct, Atom Bank)** (Body, 0% of the set)
  - _"Executive leadership roles at customer-centric businesses including first direct and Atom Bank"_
- **Named consultant: 15 years scaling SaaS/ecommerce marketing** (Body, 0% of the set)
  - _"Bethan has spent 15 years helping SaaS and ecommerce businesses build marketing functions that scale"_
- **Named consultant: 30 years across fintech and services** (Body, 0% of the set)
  - _"Lisa has spent 30 years building brands and driving marketing performance across fintech, financial services, travel and legal services"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Builds a marketing/growth engine for you | category | Hero | 33% | anyone | yes | Contested |
| Makes growth predictable and repeatable | outcome | Hero | 33% | anyone | yes | Contested |
| Marketing tied to commercial goals | capability | Hero | 33% | anyone | yes | Contested |
| Bespoke, not off-the-shelf approach | quality | Hero | 0% | anyone | yes | Unique for now |
| Turns complexity into clear decisions | capability | Section | 33% | anyone | yes | Contested |
| Turns marketing spend into commercial value | outcome | Section | 33% | anyone | yes | Contested |
| We are a consultancy, not an agency | category | Section | 0% | anyone | no | Unique for now |
| Senior people do the work, no handoffs | quality | Section | 33% | anyone | yes | Contested |
| Accountable for outcomes, not just advice | quality | Section | 0% | anyone | yes | Unique for now |
| No lengthy onboarding or discovery phase | quality | Section | 0% | anyone | yes | Unique for now |
| We diagnose your problem fast | quality | Section | 0% | anyone | yes | Unique for now |
| We have run marketing functions from inside | proof | Section | 0% | anyone | yes | Unique for now |
| We speak business language, not marketing jargon | quality | Section | 0% | anyone | yes | Unique for now |
| Free no-obligation advice session offered | outcome | Section | 0% | anyone | no | Unique for now |
| Clarifies where to play and how to win | capability | Body | 33% | anyone | yes | Contested |
| Competitive positioning and messaging clarity | capability | Body | 33% | anyone | yes | Contested |
| Go-to-market strategy service | capability | Body | 33% | anyone | yes | Contested |
| Coaching and mentoring for marketing leaders | capability | Body | 67% | anyone | no | Commodity |
| AI orchestration/adoption advisory offered | capability | Body | 33% | anyone | yes | Contested |
| Fractional CMO service offered | capability | Body | 33% | anyone | yes | Contested |
| Investor due diligence support | capability | Body | 0% | anyone | yes | Unique for now |
| Founder experience and seed-to-Series C work | proof | Body | 33% | some | yes | Contested |
| We challenge your current assumptions | capability | Body | 33% | anyone | no | Contested |
| Executive roles at named brands (first direct, Atom Bank) | proof | Body | 0% | some | yes | Unique and owned |
| Mixed agency, in-house and academic background | proof | Body | 0% | anyone | no | Unique for now |
| Named consultant: 15 years scaling SaaS/ecommerce marketing | proof | Body | 0% | some | yes | Unique and owned |
| Named consultant: 30 years across fintech and services | proof | Body | 0% | some | yes | Unique and owned |
| We are comfortable where others aren't | quality | Body | 0% | anyone | no | Unique for now |

## What we compared

- **Open Velocity** (your page) — https://openvelocity.com/
- **Scaled** — https://scaled.co.uk/
- **The Marketing Centre** — https://www.themarketingcentre.com/
- **Magnus Consulting** — https://magnusconsulting.co.uk/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)