# Your page scores 62 out of 100 for sameness against the 4 competitors you named.

Most of what your page says, Button says too — the overlap is heaviest in what you say you do and who it's for.

- **Your page:** https://oxd.com/
- **Compared against:** Quartech (quartech.com), AOT Technologies (aot-technologies.com), Button (button.is), Forge (forgeux.com)
- **Sameness Index:** 62 — Mostly the same
- **Ownable share:** 29% (of 39% distinctive)
- **Report:** https://grader.wynter.com/c/oxd-com-YKjFAmA

**How you compare · vs 48 services sites** — 3 points more same than the average services site. The average services site scores 59; you scored 62. You are less same than 11 of the 48 services sites. The best-differentiated site in the set is at 40.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 81 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 58 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 65 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 22 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 50 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 58 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly the same** — Most of your claims are also theirs. Only the details differ.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Button | 72% |
| Quartech | 68% |
| AOT Technologies | 55% |
| Forge | 55% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

29% of your page is unique, relevant and defensible — a strong share, and the thing to protect in any rewrite.

- **Distinctive message share:** 39% — prominent space spent on claims no competitor makes.
- **Ownable share:** 29% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **long track record and deep expertise** (Hero, 75% of the set) — also on Quartech, Button, Forge
  - _"For over 30 years, we've partnered with government and private sector leaders across Canada"_
- **work creates public value and trust** (Hero, 75% of the set) — also on Quartech, Button, Forge
  - _"impactful government services"_
- **accessible, human-centred design practice** (Hero, 75% of the set) — also on Quartech, Button, Forge
  - _"accessible government services"_
- **faster processing and reduced cycle times** (Section, 100% of the set) — also on Quartech, AOT Technologies, Button, Forge
  - _"average processing time dropped from 5 days to under 3 after launch"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **vendor partnerships and procurement pre-qualification** (Section, 75% of the set) — also on AOT Technologies, Button, Forge
  - _"We maintain active standing agreements and are on pre-qualified vendor lists with 15+ government bodies, streamlining procurement for Digital Transformation…"_
- **better, auditable, evidence-based decisions** (Section, 75% of the set) — also on Quartech, AOT Technologies, Forge
  - _"an algorithm distributes trial dates fairly, not by who dials first"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **integrates with existing and legacy systems** (Section, 75% of the set) — also on Quartech, AOT Technologies, Button
  - _"OXD modernized child care subsidy for 25,000+ Alberta families a year without touching the legacy system behind it"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **builds digital government services** (Body, 100% of the set) — also on Quartech, AOT Technologies, Button, Forge
  - _"Digital Transformation and Innovation"_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Designs and builds digital government services | category | Hero | 25% | anyone | yes | Contested |
| Over 30 years serving this sector | proof | Hero | 50% | some | yes | Contested |
| Work produces meaningful public impact | quality | Hero | 50% | anyone | no | Contested |
| Services are accessible to all users | quality | Hero | 25% | some | yes | Contested |
| Systems stay reliable under real load | quality | Hero | 0% | some | yes | Unique and owned |
| Built for Canadian public sector requirements | category | Section | 0% | some | yes | Unique and owned |
| Cut case processing from 5 days to under 3 | outcome | Section | 0% | some | yes | Unique and owned |
| Pre-qualified on government vendor lists, easing procurement | proof | Section | 25% | some | yes | Contested |
| Staff teach and speak in the design community | proof | Section | 25% | anyone | no | Contested |
| Algorithm allocates court dates fairly | outcome | Section | 0% | some | no | Unique and owned |
| Modernized front end without replacing legacy back end | outcome | Section | 0% | some | yes | Unique and owned |
| Reconciles policy, user needs and operations across silos | capability | Section | 25% | some | yes | Contested |
| Failed requests are retried with priority | capability | Section | 0% | some | no | Unique and owned |
| Serves both public and private sector clients | segment | Section | 25% | anyone | no | Contested |
| Runs BC's highest-traffic government site | proof | Section | 0% | structural | yes | Unique and owned |
| Delivers digital transformation and innovation services | capability | Body | 50% | anyone | yes | Contested |
| Offers government and management consulting | capability | Body | 25% | anyone | yes | Contested |
| Practices human-centred design | capability | Body | 50% | anyone | yes | Contested |
| Provides technology/infrastructure solutions and support | capability | Body | 25% | anyone | yes | Contested |

## What we compared

- **OXD** (your page) — https://oxd.com/
- **Quartech** — https://quartech.com/
- **AOT Technologies** — https://www.aot-technologies.com/
- **Button** — https://button.is/
- **Forge** — https://www.forgeux.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)