Your verdict
Your page is mostly your own.
Most of what you say, Copper and the rest of your set do not. You're the least same of the 8 CRM sites scored (category avg 55).
Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average CRM category leader scores 55; you scored 29.
You are 26 points less same than the average CRM category leader.
Closest overlap: Copper
Of the 2 sites you named, Copper echoes the most of what your page says: 41% of it, weighted by placement. Scored the same way you were, against the rest of the set, Copper's own Sameness Index is 36. Those are different measures: the first is overlap with your page, the second is how same Copper's whole page is.
Copper is the competitor you sound most like.
Little to own yet
No claim on your page is unique, relevant to a buying decision and hard to copy all at once.
Nothing yet passes all three ownership tests.
The verdict is above. Everything you can act on opens with your code.
We emailed you a six-digit code; it is in the subject line. Enter it and four more sections unlock on this page, and the report link lands in your inbox so you can come back to it.
- Do this first — the three changes worth testing, with the claim quoted and the reason
- What you can own — the claims that are yours alone, and the ones buried in body copy
- Where you blend in — shared territory, with the competitors' exact wording beside yours
- Every claim on your page, with how common it is and whether a competitor could copy it
Three changes worth testing first.
Chosen by rule from the comparison with Close and Copper: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Confirm your email above and the claim and the reason appear on each one.
- Locked — enter your code to see the claim
The line from your page, who else says it, and what to do about it.
Table stakesMost of the set says this too. - Locked — enter your code to see the claim
The line from your page, who else says it, and what to do about it.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
0% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
No claim on your page passes all three tests yet.
Where you blend in
14 prominent territories on your page are shared with the set, 4 of them by most of it. Unlock to see them with the competitors’ exact wording.
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 41 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 19 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 47 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 7 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 64 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (3 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Trusted by over 100,000 companies”.
Close and Copper all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour section copy says “Simplify your workflow and unite your sales tasks in one workspace”.
Keep the fact, lose the position: close and Copper all say it too, and your section is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “Never miss a follow-up with automated sales conversations and AI-powered prompts”.
This is the set's common ground — Close and Copper all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.
