Your verdict
Your page is half shared.
About half of what your page says, Copper also says. You're less same than 6 of the 7 CRM sites scored (category avg 55).
Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average CRM category leader scores 55; you scored 42.
You are 13 points less same than the average CRM category leader.
Closest overlap: Copper
Of the 2 sites you named, Copper echoes the most of what your page says. Scored the same way against the rest of the set, Copper sits at 32.
Copper is the competitor you sound most like.
Room to own more
3% of your claim space is ownable: unique, relevant, and hard to copy. 3 of those claims sit in body copy, where few readers reach them.
3% is ownable, and 3 buried opportunities could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with Close and Copper: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “14-day free trial, no credit card required”
Close and Copper all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Not just quadrupling our revenue but ensuring predictable revenue”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “Key Search's workflow sped up by 40% with Pipedrive”
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
SurfaceYours alone. Test it higher up.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
The verdict is above. The claim-by-claim work is behind your code.
Enter the six-digit code we emailed to unlock what you can own, where you blend in with the competitors' exact wording beside yours, and the full claim inventory the scores are computed from.
- What you can own — the claims that are yours to keep, and the ones buried in body copy
- Where you blend in — shared territory, with their wording next to yours
- Every claim, with how common it is and whether it is copyable
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
3% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
3 claims pass all three tests, 3 of them filed in body copy. Unlock to see them.
Where you blend in
12 prominent territories on your page are shared with the set, 7 of them by most of it. Unlock to see them with the competitors’ exact wording.
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 59 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 38 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 55 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 20 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 67 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (3 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “14-day free trial, no credit card required”.
Close and Copper all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “500+ integrations to boost workflows”.
Keep the fact, lose the position: close and Copper all say it too, and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour hero copy says “Trusted by over 100,000 companies”.
This is the set's common ground — Close and Copper all say it too. It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.
- 4Table stakesYour section copy says “Simplify your workflow and unite your sales tasks in one workspace”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 5Table stakesYour section copy says “The CRM tailored to your business”.
True of you and true of them: Close and Copper all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “Earned over 6 industry-leading awards this year”.
In the section: Keep the fact, lose the position: close and Copper all say it too, and your section is spending its first impression on the same territory as theirs.
- 7Surface“Not just quadrupling our revenue but ensuring predictable revenue” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
- 8Surface“Key Search's workflow sped up by 40% with Pipedrive” is yours alone, and buyers weigh it.
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
- 9Surface“By customizing and automating the customer journey, we were able to remove clutter, bottlenecking, manual adm…” is yours alone, and buyers weigh it.
No competitor page makes this claim. Today it is in body copy; it is a candidate for the space the table-stakes lines are taking.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.
