Sameness Index · 4 sites compared

Your page scores 39 out of 100 for sameness against the 3 competitors you named — low enough that buyers can probably tell you apart.

https://www.premiumgard.com/

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01

Your verdict

39
Sameness · vs 3 named
How is this calculated?

Your page is mostly your own.

Most of what you say, Geoshield and the rest of your set do not. You're less same than 43 of the 48 services sites scored (services avg 59).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 39. Tint Depot scores 56. Geoshield scores 41. 313tint.com scores 55. The services avg is 59.

Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. Less same than average

    The average services site scores 59; you scored 39.

    You are 20 points less same than the average services site.

  2. Closest overlap: Geoshield

    Of the 3 sites you named, Geoshield echoes the most of what your page says: 44% of it, weighted by placement. Scored the same way you were, against the rest of the set, Geoshield's own Sameness Index is 41. Those are different measures: the first is overlap with your page, the second is how same Geoshield's whole page is.

    Geoshield is the competitor you sound most like.

  3. Room to own more

    3% of your claim space is ownable: unique, relevant, and hard to copy. 3 of those claims sit in body copy, where few readers reach them.

    3% is ownable, and 3 buried opportunities could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Tint Depot, Geoshield and 313tint.com: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “Great Value”

    Geoshield and 313tint.com say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “The Nano-Carbon ensures Lifetime performance with no...”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “2Ply 1.5mil scratch resistance”

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

    Surface
    Yours alone. Test it higher up.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

Test it with real buyers
02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

3% of your page’s claim space is yours to keep.

3%Yours to keep83%Unique but weak14%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 0

Nothing owned sits at hero or section level yet.

Buried in body copy · 3

  1. Film is scratch-resistant / durable construction

    “2Ply 1.5mil scratch resistance”

  2. Film performs for lifetime without color change

    “The Nano-Carbon ensures Lifetime performance with no...”

  3. Film prevents fading of interiors

    “blocks the amount of harmful UV rays that cause fading”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 67%Table stakesSection
    low prices and good value
    • “Great Value”

    Geoshield and 313tint.com cover this territory. Buyers may need to hear it, but in your section it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Geoshield“C2 Carbon is a favorite among installers for its clean shrink, consistent finish, and unbeatable value”
    • 313tint.com“Buy 2 squeegee blades, get a 3rd 25% OFF”
  • Contested · 33%SharpenSection
    flexible payment and loyalty rewards
    • “Flexible Payment - Pay with Multiple Credit Cards”

    313tint.com is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • 313tint.com“313 Rewards is free to join”
  • Contested · 33%SharpenSection
    reliable fast shipping and fulfilment
    • “ON-TIME DELIVERY”

    Shared with 313tint.com. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • 313tint.com“Free shipping on tools over $99 (gallons excluded)”
  • Contested · 33%SharpenSection
    responsive customer support available
    • “Online Support 24 hours a day, 7 days a week”

    Contested ground: 313tint.com claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • 313tint.com“Get help from the community”
04

Claim-by-claim evidence

Every claim on your page (21)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Film blocks heat for energy efficiency
    “Blocks Heat for energy efficiency”
    outcomeBodysame claim 67%same territory 67%Anyone could say it
    Commodity
    Also on Tint Depot, Geoshield
  • Film blocks 99% of UV rays
    “non-reflective with 99% UV...”
    capabilityBodysame claim 33%same territory 67%Anyone could say it
    Contested
    Also on Geoshield
  • Film delivers optical clarity
    “Crystal clear vision”
    qualityBodysame claim 33%same territory 67%Anyone could say it
    Contested
    Also on Geoshield
  • Film is easy for installers to apply
    “supremely easy to apply”
    qualityBodysame claim 33%same territory 33%Anyone could say it
    Contested
    Also on Geoshield
  • Best prices / great value on products
    “Great Value”
    qualitySectionsame claim 0%same territory 67%Anyone could say it
    Unique for now
  • Flexible payment across multiple credit cards
    “Flexible Payment - Pay with Multiple Credit Cards”
    capabilitySectionsame claim 0%same territory 33%Anyone could say itnot a buying criterion
    Unique for now
  • Orders delivered on time as promised
    “ON-TIME DELIVERY”
    qualitySectionsame claim 0%same territory 33%Anyone could say it
    Unique for now
  • Support available 24/7
    “Online Support 24 hours a day, 7 days a week”
    capabilitySectionsame claim 0%same territory 33%Anyone could say it
    Unique for now
  • Decorative film defines spaces while keeping openness
    “Define interior spaces keeping an open feel”
    outcomeBodysame claim 0%same territory 33%Anyone could say itnot a buying criterion
    Unique for now
  • Economical squeegee handle option
    “Great economic handle with squeegee”
    qualityBodysame claim 0%same territory 67%Anyone could say itnot a buying criterion
    Unique for now
  • Ergonomic slip-resistant squeegee handles
    “Designed with an I-beam construction handle that features an ergonomic slip-resistant grip and longer blade”
    capabilityBodysame claim 0%same territory 33%Anyone could say itnot a buying criterion
    Unique for now
  • Film is scratch-resistant / durable construction
    “2Ply 1.5mil scratch resistance”
    capabilityBodysame claim 0%same territory 67%Anyone could say it
    Unique for now
  • Film performs for lifetime without color change
    “The Nano-Carbon ensures Lifetime performance with no...”
    outcomeBodysame claim 0%same territory 67%Copyable with effort
    Unique and owned
  • Film prevents fading of interiors
    “blocks the amount of harmful UV rays that cause fading”
    outcomeBodysame claim 0%same territory 67%Anyone could say it
    Unique for now
  • First to develop chip-infusion film technology
    “Infinity IR was our first series developed with chip-infusion technology”
    capabilityBodysame claim 0%same territory 33%Hard to copynot a buying criterion
    Unique and owned
  • Handle suits residential and commercial jobs
    “Ideal handle for all residential and commercial applications”
    segmentBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Privacy film preserves natural light
    “get privacy on your space without sacrificing natural light”
    outcomeBodysame claim 0%same territory 33%Anyone could say itnot a buying criterion
    Unique for now
  • Scrub pad is thicker and more aggressive
    “The 3M scotch Brite Blue Scrub Pad is thicker and more aggressive than the White Pad”
    qualityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Slitting machine is the longest-standing industry standard
    “The Film Handler slitting machine has been around the longest and is the standard in...”
    proofBodysame claim 0%same territory 33%Copyable with effortnot a buying criterion
    Unique and owned
  • Teflon cards balance stiffness and flexibility
    “4″ Merlot Teflon Card is a mix of stiffness and flexibility”
    qualityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Thin squeegee reaches difficult areas
    “This ultra thin 12 inch squeegee is designed for hard to reach areas”
    capabilityBodysame claim 0%same territory 33%Anyone could say itnot a buying criterion
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%44The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%42Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%39Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%0Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%n/aThe generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%55Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (4 pages read)
Your page
Premium Gard
premiumgard.com
Competitor
Tint Depot
tintdepot.com
Competitor
Geoshield
geoshieldusa.com
Competitor
313tint.com
313tint.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour section copy says “Great Value”.

    Geoshield and 313tint.com say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour body copy says “Great economic handle with squeegee”.

    Keep the fact, lose the position: geoshield and 313tint.com say it too (67% of the set), and your body is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour body copy says “non-reflective with 99% UV...”.

    This is the set's common ground — Tint Depot and Geoshield say it too (67% of the set). It will not set you apart wherever it sits, and in the body it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour body copy says “Blocks Heat for energy efficiency”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the body should carry a claim they will only find here.

  5. 5
    Table stakesYour body copy says “Crystal clear vision”.

    True of you and true of them: Geoshield and 313tint.com say it too (67% of the set). That is why it decides nothing, and why the body is the wrong place to spend it.

  6. 6
    Table stakesYour body copy says “2Ply 1.5mil scratch resistance”.

    In the body: This is the set's common ground — Geoshield and 313tint.com say it too (67% of the set). It will not set you apart wherever it sits, and in the body it costs you the one place a distinctive claim would be read.

  7. 7
    Table stakesYour body copy says “The Nano-Carbon ensures Lifetime performance with no...”.

    In the body: Geoshield and 313tint.com say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your body — move it lower and give that space to something only you can say.

  8. 8
    Table stakesYour body copy says “blocks the amount of harmful UV rays that cause fading”.

    In the body: True of you and true of them: Tint Depot and Geoshield say it too (67% of the set). That is why it decides nothing, and why the body is the wrong place to spend it.

  9. 9
    Surface“The Nano-Carbon ensures Lifetime performance with no...” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  10. 10
    Surface“2Ply 1.5mil scratch resistance” is yours alone, and buyers weigh it.

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

  11. 11
    Surface“blocks the amount of harmful UV rays that cause fading” is yours alone, and buyers weigh it.

    No competitor page makes this claim. Today it is in body copy; it is a candidate for the space the table-stakes lines are taking.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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