Sameness Index · 4 sites compared

Your page scores 80 out of 100 for sameness against the 3 competitors you named.

https://preply.com/en/business-language-training

01

Your verdict

80
Sameness · vs 3 named
How is this calculated?

Your page is interchangeable.

Put your page next to goFLUENT and a buyer would struggle to tell them apart. You're the most same of the 367 SaaS sites scored (SaaS avg 56).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 80. goFLUENT scores 80. Speexx scores 80. Learnlight scores 80. The SaaS avg is 56.

Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average SaaS site scores 56; you scored 80.

    You are 24 points more same than the average SaaS site.

  2. Closest overlap: goFLUENT

    Of the 3 sites you named, goFLUENT echoes the most of what your page says. Scored the same way against the rest of the set, goFLUENT sits at 80.

    goFLUENT is the competitor you sound most like.

  3. Room to own more

    0% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.

    0% is ownable, and 1 buried opportunity could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with goFLUENT, Speexx and Learnlight: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. Preply Business helps global companies build confident, real-world communication skills.

    goFLUENT, Speexx and Learnlight all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. Launch globally without increasing HR workload.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. Tutor-led 1-on-1 lessons and AI-powered practice drive lasting fluency

    Keep the fact, lose the position: goFLUENT, Speexx and Learnlight all say it too, and your hero is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

0% of your page’s claim space is yours to keep.

0%Yours to keep22%Unique but weak78%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 0

Nothing owned sits at hero or section level yet.

Buried in body copy · 1

  1. Scales globally without added HR workload

    Launch globally without increasing HR workload.

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesHero
    AI combined with human instruction
    • Tutor-led 1-on-1 lessons and AI-powered practice drive lasting fluency

    goFLUENT, Speexx and Learnlight all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • goFLUENTpromueve la innovación en idiomas con IA para empresas internacionales
    • SpeexxSpeexx Talk™ interactive AI-powered conversation practice
    • LearnlightWe combine powerful learning software with expert human and AI trainers
  • Commodity · 100%Table stakesHero
    analytics and progress reporting for managers
    • giving managers clear visibility into their team's progress
    • AI turns every lesson into measurable progress.

    You say this 2 different ways.

    Common ground with goFLUENT, Speexx and Learnlight. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • goFLUENTAnálisis del aprendizaje y evaluación del programa: Controla la participación y el progreso del aprendizaje para comprender la efectividad del programa
    • SpeexxHR Analytics and Reporting
    • LearnlightCentralized reporting and analytics
  • Commodity · 100%Table stakesHero
    builds communication confidence and skill
    • Preply Business helps global companies build confident, real-world communication skills.

    goFLUENT, Speexx and Learnlight make the same claim. It cannot set you apart, so it should not carry the hero.

    They say
    • goFLUENTLa formación de idiomas de goFLUENT permite mejorar las habilidades de comunicación de la vida real mediante una plataforma de aprendizaje personalizada…
    • SpeexxHelp teams communicate, collaborate, build cultural awareness, and lead across cultures
    • Learnlight86% of professionals cite poor communication and collaboration as the main causes of workplace failures
  • Commodity · 100%Table stakesHero
    large customer and learner base as proof
    • +2000 companies grow with Preply Business.

    A buyer comparing tabs sees this on goFLUENT, Speexx and Learnlight. Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • goFLUENT3000+ clientes corporativos en 20+ países
    • SpeexxTRUSTED BY +1,800 LEADING ORGANIZATIONS WORLDWIDE
    • Learnlight1500 Corporate Clients
  • Commodity · 100%Table stakesHero
    training drives measurable business results
    • 1-on-1 language learning that drives measurable business impact.
    • We track the metrics that matter, so you always know your investment is paying off.

    You say this 2 different ways.

    goFLUENT, Speexx and Learnlight got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

    They say
    • goFLUENTsoluciones de formación de idiomas y pruebas de nivel corporativas que refuerzan la comunicación y el rendimiento de la plantilla a escala
    • SpeexxEmpowerment that Drives Results
    • LearnlightCommunication skills training that boosts performance
  • Commodity · 67%Table stakesHero
    learners report improved performance and confidence
    • 92% of learners say Preply Business improved their work performance.
    • 3.5X uplift in engagement vs. group classes
    • 97% of the learners feel more confident speaking English

    You say this 3 different ways.

    Shared with goFLUENT and Speexx, 67% of the set. True of you, true of them — which is exactly why it will not decide anything.

    They say
    • goFLUENT98% de los usuarios de Amazon desarrollaron habilidades lingüísticas clave para su carrera
    • Speexx90% of Audi users attained English proficiency at B2 level or higher
  • Commodity · 100%Table stakesSection
    enterprise-grade security and compliance
    • Preply Business gives global organizations the security, control, and flexibility they need to scale learning across teams.

    Nothing wrong with the claim; goFLUENT, Speexx and Learnlight just make it as well. Treat it as the price of entry and spend the prominent space elsewhere.

    They say
    • goFLUENTProtege los datos con directivas y normativas internacionales gracias a las normativas de datos y seguridad de goFLUENT
    • Speexxone enterprise-ready platform
    • LearnlightWe deliver an all-in-one solution that meets your enterprise needs
  • Commodity · 100%Table stakesSection
    personalized and role-specific learning paths
    • Each employee is matched with a tutor aligned to their role and goals, with AI-powered support between lessons
    • Personalized learning plans designed around each employee's role, level, and real-world business context.

    You say this 2 different ways.

    Across 2 of your lines: Shared with goFLUENT, Speexx and Learnlight. True of you, true of them — which is exactly why it will not decide anything.

    They say
    • goFLUENT50+ idiomas
    • SpeexxDetailed personal needs analysis identifies goals and focus areas
    • LearnlightDeliver personalized learning experiences for global employees
  • Commodity · 67%Table stakesSection
    flexible scheduling anytime, anywhere
    • 24/7 flexible scheduling that works across time zones and busy calendars.

    Section-level, and shared: A buyer comparing tabs sees this on Speexx and Learnlight too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • SpeexxCEFR & 24/7 Learning
    • LearnlightFlexible delivery across time zones
  • Commodity · 67%Table stakesSection
    high satisfaction ratings and recommendations
    • Testimonial from Miro: flexibility across time zones and native-speaking teachers with industry terminology
    • 4.9/5 average tutor rating for corporate learners
    • 92% HR leaders would recommend Preply Business

    You say this 3 different ways.

    Across 3 of your lines: Speexx and Learnlight cover this territory. Buyers may need to hear it, but in your section it spends the first impression on shared ground.

    They say
    • Speexx4.6/5 User Ratings
    • Learnlight4.7/5.0 trainer rating
  • Contested · 33%SharpenSection
    dedicated onboarding and program support
    • Your dedicated onboarding expert manages the setup of your program
    • First, we'll scope your team's needs and goals, define what success looks like, and build your program around it.

    You say this 2 different ways.

    goFLUENT is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • goFLUENTgoFLUENT mejora el aprendizaje de idiomas y las pruebas de nivel con servicios de soporte integral para la gestión de programas y la evaluación de la formación
04

Claim-by-claim evidence

Every claim on your page (28)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Managers get visibility into learner progress
    giving managers clear visibility into their team's progress
    capabilityHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on goFLUENT, Speexx, Learnlight
  • Thousands of corporate clients use the platform
    +2000 companies grow with Preply Business.
    proofHerosame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on goFLUENT, Speexx, Learnlight
  • Training drives measurable business performance impact
    1-on-1 language learning that drives measurable business impact.
    outcomeHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on goFLUENT, Speexx, Learnlight
  • Integrates with LMS and HR systems
    LMS integrations can be scoped to connect with your learning ecosystem.
    capabilityBodysame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on goFLUENT, Speexx, Learnlight
  • Builds real-world workplace communication confidence
    Preply Business helps global companies build confident, real-world communication skills.
    outcomeHerosame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on goFLUENT, Speexx
  • Combines human expert instruction with AI
    Tutor-led 1-on-1 lessons and AI-powered practice drive lasting fluency
    capabilityHerosame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on goFLUENT, Learnlight
  • Case studies show companies scaled communication traininggrouping uncertain
    How Preply Business helped companies scale communication, faster.
    outcomeSectionsame claim 67%same territory 100%Copyable with effort
    Commodity
    Also on goFLUENT, Speexx
  • Enterprise-grade security, control and scalability
    Preply Business gives global organizations the security, control, and flexibility they need to scale learning across teams.
    qualitySectionsame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Speexx, Learnlight
  • Flexible 24/7 scheduling across time zones
    24/7 flexible scheduling that works across time zones and busy calendars.
    capabilitySectionsame claim 67%same territory 67%Anyone could say it
    Commodity
    Also on Speexx, Learnlight
  • High average trainer/tutor rating
    4.9/5 average tutor rating for corporate learners
    proofSectionsame claim 67%same territory 67%Anyone could say it
    Commodity
    Also on Speexx, Learnlight
  • Learning plans personalized to each learner's role and level
    Personalized learning plans designed around each employee's role, level, and real-world business context.
    capabilitySectionsame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Speexx, Learnlight
  • SOC-2 certified and GDPR compliant data protection
    SOC-2 certified and fully GDPR compliant, with strong data protection standards.
    proofBodysame claim 67%same territory 100%Copyable with effort
    Commodity
    Also on goFLUENT, Learnlight
  • Most learners report improved work performance
    92% of learners say Preply Business improved their work performance.
    proofHerosame claim 33%same territory 67%Copyable with effort
    Contested
    Also on goFLUENT
  • Dedicated onboarding and account management support
    Your dedicated onboarding expert manages the setup of your program
    capabilitySectionsame claim 33%same territory 33%Anyone could say it
    Contested
    Also on goFLUENT
  • Higher engagement than group classes
    3.5X uplift in engagement vs. group classes
    proofSectionsame claim 33%same territory 67%Copyable with effort
    Contested
    Also on goFLUENT
  • Learners matched to a tutor/coach fit to their goals
    Each employee is matched with a tutor aligned to their role and goals, with AI-powered support between lessons
    capabilitySectionsame claim 33%same territory 100%Anyone could say it
    Contested
    Also on Speexx
  • Learners report increased speaking confidence
    97% of the learners feel more confident speaking English
    proofSectionsame claim 33%same territory 67%Copyable with effort
    Contested
    Also on goFLUENT
  • Personalized training in many languages at consistent qualitygrouping uncertain
    Testimonial from BNP Paribas: personalized training in multiple languages without losing quality
    proofSectionsame claim 33%same territory 100%Copyable with effort
    Contested
    Also on goFLUENT
  • AI practice between lessons reinforces retention
    Reinforces learning between lessons, so skills strengthen week after week.
    capabilityBodysame claim 33%same territory 100%Anyone could say it
    Contested
    Also on Speexx
  • SSO and automated user provisioning
    SSO and automated provisioning for seamless access and user management.
    capabilityBodysame claim 33%same territory 100%Anyone could say it
    Contested
    Also on goFLUENT
  • AI converts lessons into measurable progress data
    AI turns every lesson into measurable progress.
    capabilitySectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Customers praise scheduling flexibility and tutor choice
    Testimonial from Miro: flexibility across time zones and native-speaking teachers with industry terminology
    proofSectionsame claim 0%same territory 67%Anyone could say it
    Unique for now
  • HR leaders would recommend the provider
    92% HR leaders would recommend Preply Business
    proofSectionsame claim 0%same territory 67%Anyone could say it
    Unique for now
  • Program scoped to customer goals at kickoff
    First, we'll scope your team's needs and goals, define what success looks like, and build your program around it.
    capabilitySectionsame claim 0%same territory 33%Anyone could say itnot a buying criterion
    Unique for now
  • Prove program ROI to leadership with data
    We track the metrics that matter, so you always know your investment is paying off.
    outcomeSectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Metrics come from continuous 360 feedback
    Based on continuous 360° feedback from Preply Business learners and their companies.
    proofBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Scales globally without added HR workload
    Launch globally without increasing HR workload.
    outcomeBodysame claim 0%same territory 33%Anyone could say it
    Unique for now
  • Separate learning tracks for different populations
    Access Track and Progress Track to support different learning populations.
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%96The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%100Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%84Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%23Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%26The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%78Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (4 pages read)
Your page
Preply Business
preply.com
Competitor
goFLUENT
gofluent.com
Competitor
Speexx
speexx.com
Competitor
Learnlight
learnlight.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Preply Business helps global companies build confident, real-world communication skills.”.

    goFLUENT, Speexx and Learnlight all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “Tutor-led 1-on-1 lessons and AI-powered practice drive lasting fluency”.

    Keep the fact, lose the position: goFLUENT, Speexx and Learnlight all say it too, and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour hero copy says “giving managers clear visibility into their team's progress”.

    This is the set's common ground — goFLUENT, Speexx and Learnlight all say it too. It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour hero copy says “+2000 companies grow with Preply Business.”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the hero should carry a claim they will only find here.

  5. 5
    Table stakesYour hero copy says “1-on-1 language learning that drives measurable business impact.”.

    True of you and true of them: goFLUENT, Speexx and Learnlight all say it too. That is why it decides nothing, and why the hero is the wrong place to spend it.

  6. 6
    Table stakesYour hero copy says “92% of learners say Preply Business improved their work performance.”.

    In the hero: True of you and true of them: goFLUENT and Speexx say it too (67% of the set). That is why it decides nothing, and why the hero is the wrong place to spend it.

  7. 7
    Table stakesYour section copy says “Preply Business gives global organizations the security, control, and flexibility they need to scale learning…”.

    In the section: True of you and true of them: goFLUENT, Speexx and Learnlight all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  8. 8
    Table stakesYour section copy says “Personalized learning plans designed around each employee's role, level, and real-world business context.”.

    In the section: Keep the fact, lose the position: goFLUENT, Speexx and Learnlight all say it too, and your section is spending its first impression on the same territory as theirs.

  9. 9
    Surface“Launch globally without increasing HR workload.” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
Trusted by
HubSpotRingCentralShopifyCognismPaddleVeeamRipplingMiro